airbiquity cebit the future of connected services final

The future of connected services has arrived.

Confidential & Proprietary © 2008

Attract consumers.Drive revenue.

Telematics Update Event @ CeBIT 2009

reliability

LUXURY securitySAFETY

What are your customers’ lifestyles?

2

wants?needs?

entertainmentinformation

efficiencyCONVENIENCE


Enhancing the driving experience…

3

Connect with customers.

Create new market opportunities and revenue streams.


Flexible, End-to-End Solution.Easy. Affordable. Proven.


4

Reliable, two-way connectivity

CARPND

Connectivity Solution

• Bluetooth Module• Embedded Wireless

Module (TCU)

• Data-Over-Voice• Packet Data (GPRS)• SMS• Broadcasting• Wifi

Choice of Data Transport Technologies

Fuel Prices

Local Search

RoadsideAssistance

More Call Center

D y n a m i c S e r v i c e s(best-in-class partnerships)

Two-tier approach offers broad market reach at cost-effective price points.


5




Fuel Prices

Local Search

RoadsideAssistance

More Call Center


PND



Module (TCU)

CAR

Variety of technology choices provides unmatched

flexibility while ensuring reliability and

affordability across product lines.Confidential & Proprietary © 2008

6


CARPND



Module (TCU)

Fuel Prices

Local Search

RoadsideAssistance

More Call Center




VIAaq managed data service makes it easy to deliver

best-in-class services today, as well as the

flexibility to expand offerings in the future.Confidential & Proprietary © 2008

7


CARPND



Module (TCU)



Fuel Prices

Local Search

RoadsideAssistance

More Call Center


A portfolio of rich content and services keeps you closer to consumers, enhancing the customer

experience and reinforcing your brandConfidential & Proprietary © 2008

8


CARPND



Module (TCU)




Fuel Prices

Local Search

RoadsideAssistance

More Call Center

2

1

Maximize market reach

Multiple options for offering telematics and connected services solutions

EMBEDDED Device

PORTABLE Device

OFF

-BO

ARD

Con

tent

ON

-BO

ARD

Con

tent

Black Box NAV

PND Dock

Low-cost line-fit NAV systems

High-End line-fit NAV systems

PND

TCU

Cell PhoneSmart Phone with NAV app

Bluetooth Interface

A

C

9


The Two-Tier Approach

B

E

D

Core Connectivity

ProductVariations in combination

with BT or TCU

Premium offerings,

unique custom bundles

Service and Product Portfolio Mgmt10

PRICE

VALUE

HighTier

Good Better Best

Lo

w

Core services

Key service differentiators

& bundle opportunities

Hig

h

MidTier

Low Tier


►Bluetooth Module

►Embedded Module

Flexibility enables cost-effective differentiation and market penetration across segments

The Two-Tier Approach

Differentiation:► Demographics► Psychographics► Retail Price► Connected Services► Connectivity

– Bluetooth with DOV*– Embedded GPRS– RDS– HD– Wifi

*DOVData-over-Voice (aqLink in-band modem)

Combining voice and data-centric services offers unique opportunities to interact with consumers

VOICE DATA

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Voice-centric Services Data-centric Services ► SOS Emergency

► Roadside Assistance

► Live Operator Services

► IVR Services

► Concierge Services

► Local Search

► Weather, Traffic, Gas Prices

► Send-to-Car

► Vehicle Health Report

Voice Data

BT Module

Voice + DOV* DOV*DUN

Embedded Module

Voice + DOV* GPRSSMS

*DOVData-over-Voice (aqLink in-band modem)

Choose the best approach for your car or PND portfolio

PND ?

Embedded vs Bluetooth Connected Services Solutions

12


Strengths Weaknesses

BT Module

►Hardware costs low

►Airtime paid by customer cell phone

►No subscription necessary

►Allows more cost effective business models

►BT phone penetration high

►Quick time-to-market

►Some services can’t be offered when cell phone is not present (Stolen Vehicle Tracking, Remote Door Unlock, etc.)

►Service reliability issues due to phone pairing (DUN profile and compatibility)

Embedded Module

►Broader array of services can be offered

►More bandwidth for data-centric services

►Hardware costs higher

►Wireless airtime needed

►Device certification process

►Usually expensive subscription programs

►Long time-to-market

►Complex business model

Choose the best approach for your car or PND portfolio

The Apple Case Study

VOICE DATA

13


iPod Portfolio with various Connectivity Solutions

iTunes Store

The Ultimate Benchmark for an End-to-End Solutions Experience between Content and Device

Success Factors:►Store►Content►Devices►User Experience►Price level►Payment Solution

iTunes Gift Cards

http://news.navx.com/photos/uncategorized/2007/09/05/image_3.png

http://news.navx.com/photos/uncategorized/2007/09/05/image_3.png

Connected Services Appeal14

Traffic

Service

s

Fuel P

rices

Roads

ide Assi

stanc

e

Weathe

r Infor

mation

Send R

outes

to PND

Speed

Trap In

fo

Loca

l Sea

rch

GPS Quic

k Fix

Life O

perat

or Serv

ice

Voice P

ortal

for IV

R Service

Send t

o Car

Parking

Space

Loca

tor

Report

Speed

Trap

Intell

igent

Routin

g

Alerts o

f Map

Update

s

Car Diag

nostic

s Info

Report

a Prob

lem

Friend

Finder

Concie

rge Serv

ice

Movie

Listin

gs

News h

eadli

nes

Mercha

nt Cou

pon

Live E

vents

Stock Q

uotes

Empowering the end user

– Airbiquity can help craft bundles that deliver increased safety, productivity, convenience, luxury, and a wow factor

Overall Top Ranking Services

Consumer insights add value: Tailoring service bundles to meet consumer demand


Differentiation based on feature value

Enhance customer experience

How will you differentiate?

Example: Fuel Prices

15

2-way data-over-voice communications

• Price• Time stamp• Station brand• Address, Lat/Long• Fuel grade

Chevron Mon5:15 am

Map Route Save

BP

Shell22 E. Pima Fwy

45 E. Pima Fwy

755 N. Recker Rd.

$3.38reg

$3.43reg

$3.52reg

Tues6:00 am

Tues8:15 am


Sort by:



Example: Local Search

Yellowpages.com

Yahoo local search

Google local search

16

pizzaFIND

2-way data-over-voice communications

A to Z Rating

Distance from current location

Distance from destination

Preferred PND Search Providers

Pizza Hut 1.2 mi E

Map Route Sort

Vito’s Pizza 3.8 mi N

Pizza Capri 3.6 mi S14 N. 2nd Ave., Mesa

432 E. Bell Ave., Mesa

1947 N. Lindsay Rd., Mesa




17


Example: Vehicle Health Report► Get alerts to urgent issues► Check diagnostics and general maintenance► Receive notifications about vehicle/account► Connect to dealer

Drive usage and revenue18

Consumer insights add value: Creating the optimal business model

0% 10% 20% 30% 40% 50% 60% 70% 80%

No trial. Buy service at Retailer

Pay per use

Pay monthly subscription

Advertising sponsored content for free

3-month free trial, then buy

1-year service included, then buy

Purchase price of device includes all services

1st Place 2nd Place 3rd Place

Business Model Rankings



19

• Cost-effective solutions

• Flexible and reliable technologies

• Best-in-class applications and content

• Customizable managed service offerings

• Strong ecosystem and integrated partnerships

• Innovative business models

• Proven: 10 Million+ implementations

The smarter approach to vehicle telematics and connected services

Airbiquity Connected Services

Low-risk, cost-effective

solutions

Mass-market potential

OEMPND

more…


20

The future of connected services has arrived.

Thank You!

Ralf HugVP MarketingAirbiquity [email protected]

Networking Profiles:www.linkedin.com/in/ralfhugwww.xing.com/profile/Ralf_Hug

airbiquity cebit the future of connected services final

Documents

dov data

brandconfidential proprietary

uniq bluetooth

pnd portfoliocombining

class services

bandmodem embeddedvoice

new market opportunities

broad market reach