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Presented By:

Priyanka .S. Poyrekar

ROLL No. 33

MMS-II

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A STUDY OF MARKET PLANNING FOR AIR

INDIA IN COMPARISON WITH ITS

COMPETITORS

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Company Profile

In 1932 JRD Tata founded Tata Airlines which after

merger called as AIL

Air India Ltd. Is a govt- owned co

Founded on 30thMarch 2007

Co operate office

16th

largest airline in AsiaServices :- Airline, Ground Handling Services,

Hotels Services

Revenue :- 142.551 billion (US$2.5 billion)

Main Competitor

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Introduction Of Topic

What does Market planning for Air India means??

Air India is looking forward to plan direct flights for new market and route for domestic and international

Comparison with other airlines schedules will help to indentifydestinations which currently not operated

My study was limited to schedules Of all airlines of origins to six metrcities of India

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Objectives Of the Study

To discuss the aviation Sector and airline services in India

To study various direct destination of domestic and international,

origin from six metro cities of India

To identify new markets and new route both domestic &

international for Air India

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Need For The Study

There are various markets where direct flight service is needed.

So it is necessary to identify those markets and new route

To increase market share and revenue of Air India

As Air India is planning to expand its global network with itsnew Boeing 787 Dreamliner aircraft

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Research Design: Descriptive and exploratory

Method of data collection : The sources of the data are both

primary and secondary data

Sampling method :NA

Instrument : Schedules of Airlines

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AI Not Operating from Mumbai

BDQ IXC SXR CCJ BHJ

300

394

157 72 101

1024 971

360

257 220

Domestic destinations

PDEW NO OF SEATS

HKG DOH KWI CMB D

293 250 209186

312547 531

301

International destination

PDEW No of seats

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CJB GOI GOP RPR

235

788

17

289

437

272

145

673

Chart TitlePDEW No of seats

KUL EWR CMB DOH KW

181 168 147 127

437272

145

673

8

Chart TitlePDEW NO OF SEATS

AI not Operating From Delhi

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0

500

1000

1500

2000

2500

PNQ AMD TRV LKO IXE

807428

250 237 220

1373

667

482180

437

PDEW No. of seats

0

200

400

600

800

1000

1200

SIN DXB BKK KUL L

261 237 197 145

574810

302 344

PDEW No. of Seats

Internation

AI not Operating From Bangalore

DOMESTIC

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AI not Operating From Hyderabad

0

100

200

300

400

500

600

700

800

COK CJB JAI BBI RPR

337244

185 183 122

447

378

207

360

244

PDEW Seats No.

Domestic

0

100

200

300

400

500

RUH SIN DMM LHR B

167111 91 73

125340

42162

PDEW No. of Seats

Internation

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AI not Operating From Chennai

0

1000

20003000

4000

5000

6000

7000

CJB AMD VTZ TRV TCR

457 332223 197 65

5960

2583

322 417 134

PDEW No. of Seats

Domestic

0

200

400

600

800

1000

1200

1400

KUL KWI BKK RUH

519245 198 136

827

124368

128

PDEW No. Of Seats

Internati

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AI not Operating From Calcutta

0

500

1000

1500

2000

2500

3000

AMD JAI PAT RPR LKO

305 218 216 137 99

2520 2520

1708

1260 1302

PDEW No. Of Seats

0

200

400

600

800

1000

1200

BKK DXB SIN KUL KM

413

185 125 79

728

441

273

180

PDEW No. Of Seats

Domestic Internatio

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From Mumbai: No Scope in Domestic and International

From Delhi: domestic Goa and international Colombo

From Bangalore: Domestic Lucknow & International no scope

From Hyderabad: No scope & International Rehad, Dammam

From Chennai: No scope & International Kuwait, Rehad

From Calcutta: No scope

Findings

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Recommendation

They should improve their customer service to satisfy the custom

They should include a new staff of flight attendant

They should research on destinations which are economicallygrowing up

They should continue studies like this from various other origins

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Limitation Of Studies

No interaction or survey was possible as it needed the exact information related to schedules of flight of all Airlines from six metro cities

Some confidential information of Air India which cannot be provided

Geographic constrains as only metro cities of India was covered..

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