aipp australian institute of professional photography social media presentation

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Social Media Social Networks laurelpapworth.com PHOTO:LAURELPAPWORTH.COM SOCIAL MEDIA: PHOTOGRAPHY AND BUILDING COMMUNITY Tuesday, 28 August 12

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Page 1: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.com

PHOTO:LAURELPAPWORTH.COM

SOCIAL MEDIA: PHOTOGRAPHYAND BUILDING COMMUNITY

Tuesday, 28 August 12

Page 2: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Page 3: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.com

Laurel Papworth

•slides at http://slideshare.net/silkcharm•delicious http://delicious.com/lpapworth/sep2010 •blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast

reference

Tuesday, 28 August 12

Page 4: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Page 5: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.com

http://laurelpapworth.com/courses

Tuesday, 28 August 12

Page 6: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Page 7: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Use Facebook Ads for Marketing https://www.facebook.com/advertising

Page 8: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Check people’s lists - e.g. https://twitter.com/#!/SilkCharm/lists

Page 9: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Use Lists on Twitter https://twitter.com/#!/djpaine/photo-industry-critic/members

Page 10: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.com

Personal Brand Online

Measuring Influencers

Tuesday, 28 August 12

http://klout.com/#/SilkCharm/list/australianmedia Twitter Klout Lists

Page 11: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.com

menu including circles (lists) and Business PagesTuesday, 28 August 12

Plus.google.com e.g. http://google.com/+LaurelPapworth

Page 12: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12

Page 13: AIPP Australian Institute of Professional Photography social media presentation

Social Media Social Networks

laurelpapworth.comTuesday, 28 August 12Start with monitoring what people do in the internal social networks such as Yammer. then move to putting your content out there, then find a way to make it go “viral” using activity spikes eventually moving your training into collaborative and people powered.