aipmm certificate
TRANSCRIPT
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Introduction of AIPMM
• AIPMM – Association of International Product Marketing and Management
• AIPMM is the hub of All things Product Management
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Introduction of AIPMM
• AIPMM offers product management and marketing courses and certifications to drive growth and innovation within technology-based business
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Product Management is a critical strategic function for companies
who want to grow and Strengthen their business position.
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Fortune’s Most Admired CompaniesRank Company Industry Rank Industry
1 Apple 1 Computers
2 Google 1 Internet Services & Retailing
3 Amazon 2 Internet Services & Retailing
4 Coca-Cola 1 Beverages
5 Starbucks 1 Food Services
6 IBM 1 IT Services
7 Southwest Airlines 1 Airlines
8 Berkshire Hathaway 1 Property & Casualty
9 Walt Disney 1 Entertainment
10 FedEx 1 Delivery
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
What is Product Management•Organizational function that manages products across their lifecycle1•Proactive planning of products2•Aligns cross-functional teams to create and support products3
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
What is the most important task for a Product Manager
A.Maximize revenueB.Lead product development activitiesC.Reduce development costD.Maximize profitE.Deliver high quality
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Product Manager guide key decisions to maximize Value and
create new revenue streams
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Product Managers align key activities performed by cross-
functional teams with strategic objectives
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Product Managers orchestrate key activities and manage key
deliverables to create new revenue streams.
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
PRODUCT MANAGEMENT
SALES
FINANCE
CUSTOMER SERVICE
OPERATIONSENGINERING/MANUFACTURING
RESEARCH DEVELOPMENT
LEGAL
MARKETING
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Unique Position
• Central point of communication•Manage product lifecycle• Gather requirements• Guide development•Maintain product roadmap
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Project Manager VS Product Manager
Customer
Business
Product(Value)
Market
Scope
Schedule
Project(Quality)
Cost
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Work Environment
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Benefits
Maximize Opportunity
Minimize Risk
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Project Manager VS Product ManagerProject Managers Maximize Quality based on right Scope, schedule and lower the Cost
Product Managers Maximize Value base on unmet market and customer needs
Quality
Value
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Key Takeaways•Product Management guides critical decision1•Process reduces time to market2•Function and process minimize product risk3•Function and process maximize value4•Critical function for companies seeking to grow5
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Target Audience
• CEO• CIO• CTO• VP of Product/Strategy• VP of Engineering • Project Manager• Business Development
Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
Clients List