aim for style - may 2014

Aim for Style

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You are Aimco. And that’s an awesome thing. Did you know that customers are actually

deciding what they think about you, before

deciding to rent or renew their apartment

home with you? And much like you’d take

special care to “dress to impress” if guests

were coming to a party at your home, you

should also look your best to celebrate the

arrival of potential customers. It’s the first

step in successful selling. Everything from

your clothing to your grooming to your

smile and handshake play a huge role in the

customer’s buying decision.

Before we talk style - let’s talk sports.Why sports? Because we’re a hard working, fun,

successful team. And much like a sports team,

the more we are cohesive in our approach and

attitude, the more we’ll achieve our goals. So while

we applaud each person’s individuality, it’s also

good to have some guidelines that help bring

our individual styles together to strengthen the

positive image at each of our communities.

Ok, now let’s talk style. The old saying goes, “You never get a second

chance to make a first impression.” So think

of this as your chance to exude confidence.

Show your sense of style paired with a sense

of pride. Add a little charisma, and you’re

aiming for a style that makes you feel great.

So What’s Aim For Style?We know that sometimes it can be little

intimidating to try to figure out exactly what

works best for work. So, we hired some savvy

stylists to help us create an easy-to-use style

guide to help you find ways to adapt your own

wardrobe to suit the season, stay on trend,

and fit in with the style and culture of Aimco.

We are excited to see how you add your own

special look to our brand.

Aimco’s Dress Code

Aim for Style INTRODUCTION

HELPFUL TIP: When you get

dressed for work, look in the

mirror and ask yourself “What’s

the first thing a potential customer

will notice about me? Will they be

inclined to sign on the dotted line?”

Element

OF STYLE

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LUXURY:21 Fitzsimons

1045 on the Park

3400 Avenue of the Arts

Broadcast Center

Calhoun Beach Club

Charlesbank

Elm Creek (IL)

HillCreste (CA)

Hyde Park Tower (IL)

Latrobe

New York City

Ocean House on Prospect

OneCanal

Palazzo at Park La Brea

Palazzo East at Park La Brea

Park and 12th

Park Towne Place (PA)

Preserve at Marin

Riverloft

Riverside (VA)

The Sterling

The Crescent at W. Hollywood

The Villas at Park La Brea

Yacht Club at Brickell

WHAT’S MY STYLE?

Aim for Style WHAT’S MY STYLE?

URBAN/SUBURBAN:100 Forest Place (IL)

865 Bellevue

Arbours of Hermitage, The

Auburn Glen

Bay Parc Plaza

Bay Ridge at Nashua

Bayberry Hill Estates

Boulder Creek

Burke Shire Commons

Canterbury Green

Canyon Terrace

Cedar Rim

Center Square

Chestnut Hall

Chestnut Hill Village

Chimneys of Cradlerock

Colony at Kenilworth

Creekside (CO)

Farmingdale (IL)

Four Quarters Habitat

Foxchase

Georgetown (MA)

Granada

Grand Pointe

Greens (AZ)

Heritage Park Escondido

Senior Community

Heritage Park Livermore

Senior Community

Heritage Village Anaheim

Senior Communit

Hidden Cove (CA)

Hidden Cove II

Hillmeade

Horizons West Apartments

Hunt Club (MD)

Hunter’s Chase (VA)

Hunters Glen (NJ)

Indian Oaks

Island Club (CA)

Key Towers

Lakeside (IL)

Lakeside at Vinings

Mountain

Los Arboles

Malibu Canyon

Maple Bay

Mariners Cove (CA)

Meadow Creek

Merrill House

Monterey Grove

Oak Park Village

Pacific Bay Vistas

Pacifica Park

Paradise Palms

Parktown Townhouses (TX)

Parkway (VA)

Pathfinder Village

Peachtree Park

PeakView Place

Peppertree

Pine Lake Terrace

Plantation Gardens

Post Ridge

Ramblewood (MI)

Ravensworth Towers

Reflections (Virginia Beach)

Remington at Ponte Vedra Lakes

Rosewood

Royal Crest Estates-Marlboro

Royal Crest Estates-Nashua

Royal Crest Estates-North

Andover

Royal Crest Estates-Warwick

Runaway Bay (Lantana FL)

San Melia

Savannah Trace (IL)

Scotchollow

Shenandoah Crossing

Signal Pointe

Signature Point

Springwoods at Lake Ridge

Spyglass at Cedar Cove (MD)

Stafford

Steeplechase (MD)

Stonecreek Club

The Bluffs at Pacifica

The Lodge on the

Chattahoochee

Element

OF STYLE

The Peak at Vinings Mountain

The River Club

The Timbers

The Views at Vinings Mountain

Towers of Westchester Park

Township at Highlands

Twin Lake Towers (IL)

Vantage Pointe

Villa Del Sol

Village in the Woods

Village of Pennbrook

Villages of Baymeadows

Villas of Pasadena

Vista Del Lagos

Waterford Village

Waterways Village

Waverly Apartments

Wexford Village

Willow Bend (IL)

Windrift (CA)

Windsor Crossing

Windsor Park

Woods of Williamsburg

Yorktown Apartments (IL)

NICHE:2900 on First Apartments

707 Leahy

Bank Lofts

Boston Lofts

Broadway Lofts

Evanston Place (IL)

Flamingo South Beach

Flamingo North Tower

Lincoln Place

If you are going to be at more than one property for the day, dress up. Err on the side of luxury.

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Aim for Style

luxury style

urban/suburban style

niche style

helpful tips

name badges

Aim for Style TABLE OF CONTENTS

510162126

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LUXURYDRY CLEAN / IRON

Aim: Tailored and professional, with a splash of confidence and a side of charm.

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LUXURY WOMENDRY CLEAN / IRON

Simple, always-look-great, style requirements.

The base color of your wardrobe must

be black, blue, gray, or chocolate brown.

Choose what you feel best in and what

matches the season and your personal

color palatte. A wardrobe of classic basics

in these colors can be mixed and matched

in infinite ways.

SKIRTS & DRESSES: 4” max above knee when sitting

TOPS: Must be tailored or fitted

SLACKS: Choose a tailored fit hemmed to 1/4- 1/2” off the floor

SHOES: Show a little toe or hide them. But remember, all shoes must cover your heel or have a back strap

Element

OF STYLEARMED TO SUCCEED. If your dress or top is sleeveless, you’ll need to wear a blazer or sweater.

Aim for Style LUXURY

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LUXURY WOMEN Do feel free to wear: Bold colored tops to brighten up your base outfits.

And belts with small to medium buckles.

It’s not ok to wear: Bold-colored dresses, shorts, capris, patterned tights or

hose, skinny pants, tall boots, cleavage-baring tops or

dresses, flip-flops or thong sandals with or without a heel.

LOOK ONE, Bold top, classic suit LOOK TWO, Bold top, modern ankle-length pant LOOK THREE, Separates: tailored jacket, slim pant


WHAT TO ADD AND SUBTRACT

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LUXURY MENDRY CLEAN / IRON

Let’s start with the basics. The base color of your wardrobe must be black, blue, gray, or chocolate

brown. If you feel most dapper in gray - go for it. Feel most confident

in blue? That’s fine. Or have some of each to spice up your week.

SPORT COATS: Must be styled with 1 or 2 buttons

SLACKS: Choose a tailored fit with a medium break (slack should hit midway between the top of your loafer and the top of your shoe sole)

SHIRTS: Wear a button-down, collared shirt underneath your sport coat. Can be long or short-sleeved

SHOES: Choose loafers or lace ups. Make sure they are nicely polished and in good shape

SUBTLE SUCCESS. For shirts, ties, slacks and sport coats, please choose solid colors or subtle patterns. Let your personality take center stage, not a bold plaid or paisley.

Element

OF STYLE


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LUXURY MENDo feel free to wear: Crew neck or v-neck sweaters. Add belts that have

a moderate buckle, a pocket square if you wish, a

wristwatch if you’d like. If you wear rings, please do

not wear more than two.

It’s not ok to wear: Khaki or lighter-colored slacks, bold colors, polo

shirts, hats, or any visible piercings, earrings,

necklaces, bracelets, or tattoos.

LOOK ONE, Classic suit, tie and pocket square

LOOK TWO, Modern suit, no tie LOOK THREE, Sport coat, sweater and tie

ADD THESE LOOKS TO YOUR MIX


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URBAN/SUBURBAN

GENTLE CYCLE

Aim: Current and classic at

the same time. A timeless style that

works from city to suburb.

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U/S WOMENGENTLE CYCLE

The beautiful, required basics.The base colors of your wardrobe must

be black, blue, gray, or chocolate brown.

Choose the color that makes you feel the

best. Just because the colors are “basic”

doesn’t mean your style can’t shine through.

Element

OF STYLEARM IN ARM FOR A GREAT LOOK: If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.

Aim for Style URBAN / SUBURBAN



SLACKS: Choose a tailored fit hemmed to 1/4- 1/2” off the floor


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U/S WOMEN Do feel free to wear: Bold-colored tops or subtle patterns to add some “pop”

or personality, fitted ankle pants, belts with small or

moderate buckles.

It’s not ok to wear: Bold-colored dresses, shorts, capris, patterned tights or

hose, skinny pants, tall boots, cleavage-baring tops or

dresses, flip-flops or thong sandals with or without a heel.

LOOK ONE, Separates: Coordinating jacket & slacks

LOOK TWO, Fabulous wrap dress in base colors LOOK THREE, Belted sweater with top and slacks


WHAT TO ADD TO GREAT BASICS

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U/S MENDRY CLEAN/IRON

First, build some good-looking basics.

The base color of your wardrobe must be

gray, black, blue or chocolate brown. Choose

the color that gives you the most confidence.

Mix it up for different seasons or different

days of the week.

SLACKS: Choose a tailored fit with a medium break (slack

should hit midway between top of your loafer

and top of your shoe sole).

SHIRTS: Must be a long-sleeved, button-down, collared shirt.

SHOES: Choose loafers or lace ups. Make sure they are nicely polished and in good shape


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U/S MENDo feel free to wear: Crew neck or v-neck sweaters. Add belts that have a

moderate buckle or a wristwatch if you’d like. If you

wear rings, please do not wear more than two.

It’s not ok to wear: Khaki or lighter-colored slacks, sport coats, bold

colors, hats, or any visible piercings, earrings,

necklaces, bracelets, or tattoos.

LOOK ONE, Button-down shirt, v-neck sweater & slacks LOOK TWO, Basic button-down shirt with slacks LOOK THREE, Button-down shirt, tie and slacks

NOW, BUILD ON YOUR BASICS.


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NICHECOLD / DELICATE

Aim: A place all one’s

own, with a style to match. Creative

and on-trend but never over-the-top.

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NICHE WOMEN

COLD / DELICATE

First, a few look-great requirements.

The base color of your wardrobe must be

gray, black, blue or chocolate brown. You

know what you look and feel best in, so pick

that color and get styling.



SLACKS: Choose a tailored fit 1/4 -1/2” off the floor


Element

OF STYLE

WE KNOW YOU HAVE GREAT ARMS BUT... If your dress or top is sleeveless, you’ll need to wear a sweater or jacket.

Aim for Style NICHE

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NICHE WOMEN Do feel free to wear: Bold-colored tops, tights and hose (patterns okay),

fitted ankle pants, tall boots, skinny pants, dark jeans

(including skinny) and tattoos. Tattoos are fine as long

as they are not visible on neck or face. And your tattoo

art matters – no nudity or potentially offensive content.

It’s not ok to wear: Bold-colored dresses, shorts, capris, cleavage-baring tops,

flip-flops or thong sandals with or without heels.

LOOK ONE, Jacket, patterned top, skinny jeans and tall boots

LOOK THREE, Blousy top, belted, straight leg ankle pants and booties

LOOK TWO, Sweater and skirt with great accessories including a belt and mary janes

GOING BEYOND THE BASICS.

Aim for Style NICHE

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NICHE MENCOLD / DELICATE

A great look starts with the basics.

The base color of your wardrobe must

be black, blue, gray, or chocolate

brown. Choose the colors you know

you look best in and that will give you

confidence throughout the day.

SLACKS: Choose a tailored fit with a medium break (slack should hit midway between top

of your loafer and the top of your shoe sole).

SHIRTS: Wear a long-sleeved, button-down, collared shirt

SHOES: Choose loafers or lace ups. Make sure they are nicely polished and in good shape.

Aim for Style NICHE

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NICHE MENDo feel free to wear: Crew, v-neck or cardigan sweaters. Add a vest or sport

coat. Try belts that have a moderate buckle, a pocket

square or a wristwatch. If you wear rings, do not wear

more than two. You can wear dark jeans including

skinny, rolled-up sleeves and cuffed pants.

It’s not ok to wear: Khaki or lighter-colored slacks, bold colors,

polos, hats, necklaces, bracelets, visible piercings

(including tongue ring), gauging. Visible tattoos

are ok, but nothing on the face or neck and no

nudity or potentially offensive artwork.

LOOK ONE, Button down,cardigan, casual slacks LOOK TWO, Fitted button-down, sport coat, dark wash jeans

LOOK THREE, Button-down, tie with vest, black jeans

NOW, ADD SOME OF YOUR OWN PERSONALITY.

Aim for Style NICHE

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HELPFUL TIPSDO NOT WASH

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POLISH- WOMEN

DRY CLEAN / IRON

Polish your look from head to toe:We appreciate that you take grooming seriously. Paying

attention to details will help you achieve that professional,

confident look.

HAIR:• Make sure your hair is clean, styled, out of your face and looks polished.• Color yourself successful. Please choose only naturally- occurring colors and keep hair looking consistent.• Need a trim? Make an appointment.

NAILS:• Must be well-groomed.• Light neutrals on fingers and classic colors on toes: shades of neutrals, reds, corals, pinks and mauves.• If wearing open-toe shoes, your toes must be ready for show!

MAKE UP:Always wear natural-looking makeup to accentuate your natural beauty. Lips and eyes at bare minimum. And add a smile for good measure.

PIERCINGS:Only one per ear. No other visible piercings, including tongue, and no gauging.

Aim for Style POLISH - WOMEN

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POLISH- MENDRY CLEAN / IRON

HAIR: Show your put-together side. Make

sure your hair is clean and groomed each

day. Keep it trimmed and cut so you look

your best.

FACIAL HAIR Must look professional, well-

groomed and trimmed short when at work.

Hint: That includes keeping nose and ear

hairs trimmed.

NAILS: Must be well-groomed.

Now, what about the details?

ElementOF STYLE

Aim for Style POLISH - MEN

24Aim for Style ACCESSORIES

Accessorize your personality.While our chic basic wardrobe is a great

way to keep all of us looking like a team,

accessories are the ultimate way to sparkle

and add your individual style. Plus, they’re

an inexpensive way to change up your

wardrobe and keep it fresh. So don’t leave home without them.

It’s amazing how a different necklace and

earrings can change the entire look of an

outfit. Use your different pieces to pull your

outfit together and make your entire look

more polished.

ElementOF STYLE

ACCESSORIESDO NOT WASH

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Accessorize your personality.

CHOOSE UNEXPECTED COLOR like turquoise or

coral to add pops of color

to your outfit.

ONE OR THE OTHER a statement necklace

with smaller earrings, or

statement earrings with

a smaller necklace. Don’t

have the two compete.

LESS IS MORE. Simple can be stunning.

Stay away from huge,

bulky earrings, tons of

bracelets and layers of

necklaces.

STAY AWAY

from potentially offensive

accessories like skulls,

snakes, etc. If in doubt,

opt for simple.

USE A BELT around your waist on tops

or dresses to create a more

tailored look.

Aim for Style ACCESSORIES

ACCESSORIESDO NOT WASH

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You deserve a badge of honor.Your name is an element of your personal

style, so wear it proudly on your name

badge. And if you have one of our new

badges that rewards your high customer

satisfaction score from resident surveys,

wear it with double pride. Our name

badges are a constant reminder that

we’re part of a unified team, dedicated

to providing exceptional service to our

customers and communities. So pin it on,

put on a smile, and show everyone what

you’re made of.

Aim for Style NAME BADGES

NAME BADGESDO NOT WASH

27Aim for Style HELPFUL TIPS

LOOK GOOD. FEEL GOOD. WORK BETTER.

When you look your best, you are at

your best. So take an extra minute,

check the mirror and make sure

you feel confident, comfortable and

great about how you look each day.

You’ll be surprised how much that

shines through to coworkers and

customers. If something doesn’t

make you feel your best... change

it. The extra minute spent will be

worth it.

IF THE STYLE FITS, WEAR IT.

Properly fitted clothing makes you

look better and more professional.

So wear the right size clothing. If it

is too large, too small, or too long,

head to a tailor and get it altered for

the perfect fit.

BE NATURAL.

The right makeup can transform your

image. So use it to your advantage

to look polished and healthy, never

overdone. Keep your makeup

choices fresh and natural.

GAME, SET, MATCH.

Simple tips for the guys. Match

your socks to your dress shoes (i.e.

black socks w/ black shoes, brown

socks w/ brown shoes). Match

your belt with your shoes. Find a

tailor you like – they can transform

even a moderately priced jacket or

pant into a dapper version just by

making it fit you perfectly.

READY. Aim. STYLE.PRESSED FOR SUCCESS.

Wrinkled clothes never made

someone look sharp. Buy an iron

or steamer. Know how to use

them. Use often.

28Aim for Style WHERE TO SHOP

For best bets on wardrobe basics:- Nordstrom- Ann Taylor- Banana Republic- Macy’s

For great style at discount prices:- Nordstrom Rack- Steinmart- Men’s Warehouse- Banana Republic

- Ann Taylor LOFT- The Limited- Jos A Bank

Element

OF STYLE

For more individual style, shop

local boutiques. Some are very

affordably priced.SHOP

Aim for Style WHERE TO SHOP

Where to

aim for style - may 2014

Documents

style whats

sense of style

style introductionhelpful

easytouse style guide

sports team

special look

breayacht club

successful team