aiga raleigh story 2012
DESCRIPTION
Tear Down The Walls. Our AIGA chapter has now established a shared purpose and three areas of focus to guide board activities. We’ve shifted our mindset from a club to a community, and transformed our chapter’s touchpoints, which now serve as symbols of our open, inclusive, and focused way of working together. We’ve also produced over 50 events focused on cultivating design ability, proving design impact, and uniting people. A few weeks ago, our chapter presented our story to leaders from 65 other chapters, at the AIGA Leadership Retreat in Salt Lake City. Here are the slides.TRANSCRIPT
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TEAR. DOWN. THE WALLS.
OUR APPROACHTO CHAPTER GROWTH
@matthewmunoz@jonathanopp@joeschram
@aigaraleigh#aiganc
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MEMBERS NON-MEMBERS
BOARD MEMBERS
NON-BOARD MEMBERS
DESIGNERS NON-DESIGNERS
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A COMMUNITY of COMMUNITIES
TRIAD
TRIANGLE
EAST NC
WEST NC
CENTRAL NC
MEMBERS
FUTURE MEMBERsDROP ‘NON-MEMBER’ VERBIAGE
OTHER ORGs
EDUs
BIZsGOVTs
OUR BOARD ACTIVITIES will incite and nurture the growth of our community members
in order
To embolden the voice and amplify the impact of our local design community.
CHARLOTTE
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DESIGNCOMMUNI
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COMMONGROUND
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CREATE A SHARED PURPOSEAND LIVE IT
Belief
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Saturday, July 17, 2010
Belief Action
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Saturday, July 17, 2010
DESIGNERS BRING IDEAS TO LIFE
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Saturday, July 17, 2010
AND FRUITION
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How can we help? designers thrive?
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To create a place where designing thrives.
OUR CHAPTER’S SHARED PURPOSE
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To create a place where designing thrives.
Through our board activities
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To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
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To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
The process of forming ideas with intent
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To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
The process of forming ideas with intent
Designing is utilized broadly as a professional craft, strategic tool, and vital cultural force.
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AREAS OF FOCUS
UNITE PEOPLENURTURE
DESIGN ABILITYPROVE
DESIGN IMPACT
To create a place where designing thrives.
OUR SHARED PURPOSE
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ELECTED BOARD
UNITE PEOPLENURTURE
DESIGN ABILITYPROVE
DESIGN IMPACT
Supported by the Community Board
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Saturday, July 17, 2010
Belief Action Impact
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UNITE PEOPLEDESIGN ABILITY DESIGN IMPACT
HomegrownWeb 101Von Glitchka+
State of DesignExhibition(planning in progress)
Studio ToursMerry MingleTown Square+
2010-2012 / 50 EVENTS
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Community Catalyst awards
6 total — AmyEricaWoodyJoeKeltyEllen
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CHANGE THE MINDSET
Belief
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CLUB
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COMMUNITY
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PRESIDE OVER
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RESIDEWITH
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FOCUS ON MEMBERSHIP
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FOCUS ON PARTICIPATION
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MONTHLYCOMMUNITYMEETING
Belief Action
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Belief Action Impact
37 PEOPLE ON AVERAGEOVER 24 MEETINGSSKYPE, TRAVELERS, +
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IDEATION, REPORTING,COMMUNITY PRESENTATIONS,FIND OPPORTUNITIES
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START WITH SYMBOLS
Belief
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START WITH SYMBOLS
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START WITH SYMBOLS
Belief Action
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Open tools
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Open brand identity process
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Open network — CreativeTriangle.me
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Open funding — PursuitFund.org
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START WITH SYMBOLS
Belief Action Impact
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Members
2010 2011 2012
317
373
319
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Twitter followers
2009 2010 2011 2012
53
418
853
1,540
888 #aiganc
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Event pre-registrants (24 months)
0 1,5321,009
attended multiple events
65.86 %
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0 1,423
Event pre-registrants (17 months)
1,085 have never
been members
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2010 2012
Emails — Open rate
1,759
14%
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2010 2012
Emails — Open rate
1,759
14%
30%
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Email list — Size
1,759
2,688
2010 2012
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Email list — Size
1,759
2,688
2010 2012
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Email list — Size
1,759
2,688
2010 2012
963 new since 2010
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ENGAGEMENT IS UP
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TEAR. DOWN. THE WALLS.
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COMMUNITYGROWS.
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COMMUNITYGROWS.