affic....by tyler durden tue, 03/17/2020 - 23:50 dentasan frischer atem — ein gutes gefühl...
TRANSCRIPT
![Page 1: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/1.jpg)
Ad Tech + Brands on Coronavirus Disinfo Sites
March 2020
![Page 2: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/2.jpg)
2
GDI has collected a list of nearly 50 news domains suspected of disinforming the public on the coronavirus
Our sources include public lists compiled by:● NewGuard Tech● EUvsDisinfo
...as well as proprietary and confidential lists
Our list includes only sites supported with ad services:● We track 12 ad tech companies and services on sites.● Companies include largest players in ad tech space,
such as Google, Xandr, Amazon and Criteo.
![Page 3: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/3.jpg)
3
We automatically crawled domains in our sample and identified ad services used to monetise the site’s traffic.
![Page 4: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/4.jpg)
4
Given this approach, we estimate that Google serves ads to:
86%of the coronavirus disinformation sites we sampled.
![Page 5: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/5.jpg)
5
Google supports the largest number of disinformation domains in our sample.
NOTE: For Google, the ad shares & revenues for Google Ads and Double Click have been combined.
![Page 6: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/6.jpg)
6
Profiles: Brands, sites and ad service firms
*NOTE: All sites included have been flagged by partners as known disinformation sites
![Page 7: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/7.jpg)
7
Brand Advertisements
![Page 8: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/8.jpg)
8
Brand Advertisements
● All of these brands were found on the sites queried.
● Brand ads will vary by anyone’s data footprint & geolocation.
● Screenshots taken from locations in US, UK and Germany
● Given EU data protections, most ads provide clickable information on the company providing ad.
● This is what has been used to map these specific ads to the ad providers.
![Page 9: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/9.jpg)
9
Site Examples
![Page 10: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/10.jpg)
Debunked coronavirus story
![Page 11: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/11.jpg)
Exchanges on site supplying these specific ads: Google
Debunked coronavirus story with ads by Google
![Page 12: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/12.jpg)
Example of information provided when ad is clicked on from site.
Debunked coronavirus story with ads by Google
![Page 13: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/13.jpg)
Exchanges on site supplying the sponsored content/ads: Taboola
Debunked coronavirus story with ads by Taboola
![Page 14: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/14.jpg)
Exchanges on site supplying the sponsored content/ads: Google
Debunked coronavirus story with ads by Google
![Page 15: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/15.jpg)
Debunked coronavirus story
![Page 16: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/16.jpg)
Exchange on site supplying this specific ad: Criteo
Debunked coronavirus story with ads by Criteo
![Page 17: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/17.jpg)
Disinfo coronavirus story with WayFair ad by Google
Exchange on site supplying this specific ad: Google
![Page 18: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/18.jpg)
Exchange on site supplying this specific ad: Google
Disinfo coronavirus story with Amazon ad by Google
![Page 19: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/19.jpg)
Exchange on site supplying this specific ad: Google
Disinfo coronavirus story with Amazon ad by Google
![Page 20: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/20.jpg)
Disinfo coronavirus story with Hyundai ad by Google
Exchange on site supplying this specific ad: Google
![Page 21: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/21.jpg)
Disinfo coronavirus story with Hyundai ad by Google
Exchange on site supplying this specific ad: Google
![Page 22: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/22.jpg)
Disinfo coronavirus story with ad by Google
Exchange on site supplying this specific ad: Google
![Page 23: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/23.jpg)
Exchange on site supplying this specific ad: Google
Disinfo coronavirus story with NRA ad by Google
![Page 24: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/24.jpg)
Disinfo coronavirus story with ads by Google
Exchange on site supplying this specific ad: Google
![Page 25: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/25.jpg)
Disinfo coronavirus story with Made.com ad by Criteo
Exchange on site supplying this specific ad: Criteo
![Page 26: affic....by Tyler Durden Tue, 03/17/2020 - 23:50 DentaSan Frischer Atem — ein gutes Gefühl DentaSc:r: Hyundai KONA Elektro! The below visualization The Secret History of Coronavirus](https://reader035.vdocuments.mx/reader035/viewer/2022070708/5eb86a899ce3030c4127be7f/html5/thumbnails/26.jpg)
Disinfo coronavirus site with Made.com ad by Criteo
Exchange on site supplying this specific ad: Criteo