aia conference john nicholson chief executive aviation nz 28 july 2010 flight training division...
TRANSCRIPT
AIA Conference
John Nicholson
Chief Executive
Aviation NZ
28 July 2010
Flight Training Division
Connecting customers to New Zealand Aviation solutions
Overview
Will cover:
• Review of last year
• Update on Aviation NZ
• The region by sector matrix
• What we are doing
• Who wants a boarding pass?
Connecting customers to New Zealand Aviation solutions
Supply Influence Demand
NZ Companies
Sector Champions
Aviation NZ
Identifies
ValidatesFacilitatesBuilds scaleDevelops ProgrammesPromotesChampions
Customers
Opportunities
CAA
AIA
MoT
NZTE
InteractionNeed ScaleCollaboratio
n
Respond Respond
Connecting customers to New Zealand Aviation solutions
Aviation NZ Role
• Develops strategic relationships with international companies
• Identifies, and validates opportunities• Facilitates and project manages responses • Raises NZ aviation profile• Encourages regulatory alignment
Connecting customers to New ZealandAviation solutions
The market outlook
• Farnborough sales nearly US$29b• Boeing 20 year forecast increases by 1900 aircraft• Bombardier's first 20 year bullish forecast• IATA July Confidence survey up• Student pilots hit 10 yr low in US• Pink-slip season in India ends• China ups the ante• National Bureau of Investigations on the job in the
Philippines
Connecting customers to New ZealandAviation solutions
The sector/market mixTraining MRO Airports
India Yes No Poss
China Yes No Poss
South Pacific
Poss Yes Poss
Connecting customers to New ZealandAviation solutions
“… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.”
Prof. Geert Hofstede, author of Culture’s Consequences, et al.
“Know your enemy and know thyself and you can fight a hundred battles without peril
(Sun Zi, The Art of War, 6th century BC)
iglobal
The culture of doing business
• The link between an organisation and its audience - internal and external
• A reputation
• A perception of an organisation – both emotional and rational
• A sum of all of the parts of an organisation
• The glue that binds an organisation together and provides its stakeholders and members with a sense of belonging
• A common voice and a collective force
What is a brand?
• To connect with your audiences – both internal and external
• To build a reputation
• To express the promise that your organisation offers
• To deliver the promise that your organisation offers
• To develop consistency which leads to trust
• To build strength through solidarity
• To increase the value of your organisation
Why build a brand?
What we are doing: the brand
The vision: • A specialised, globally connected high value,
growing and sustainable service and manufacturing industry based on 21st century technologies.
ValuesProfessional – expert adviceInnovative – develops solutionsCollaborative – brings togetherResponsive – customer focusAccountable – measured by results
Connecting customers to New ZealandAviation solutions
What we are doing - positioningPositioning statement:
• New Zealand supplies ‘fit for purpose’ pilots
Substantiation• New Zealand provides trainers who customise to client
requirements. New Zealand has a challenging and testing training environment with clear airspace over spectacular and diverse terrain with varied weather patterns
Connecting customers to New ZealandAviation solutions
What we see
• ‘..pleased in particular with my manual flying and situational awareness skills’.Indian FO with Indigo, Intl Aviation Academy
• ‘…the best helicopter trainer…I got a job straight away.’Chinese pilot, Nelson Aviation College
Connecting customers to New ZealandAviation solutions
What we are doing: actions
• Relationships in market• Relationships with key NZ companies• ASPA event, Akl 11 and 12 Nov 2010• Avalon Airshow 1 to 6 March 2011• Potential visit from India• Potential South America research• More input
Connecting customers to New ZealandAviation solutions
Who we are working with
Airways NZ Air Hawkes BayANZAT ASPEQAstral Helicopters Aviation Labour GrpCTC Aviation Flight Training ManawatuHelinorth Helicopter Flight TrainingMainland NMITPeet Aviation Rishworth AviationStrategic SourcingSuperstructure GroupTravel Training & Careers
Connecting customers to New ZealandAviation solutions