ai for digital asset management
TRANSCRIPT
© 2017 F O RRE S T E R. RE PRO DUCTI ON P RO HIB ITE D.
Artificial intelligence:
The present & future state of DAM
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Access to more
information than ever
Pricing power
Immune to advertising
Seek value driven
interactions
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76% are increasing investment
into content
Source: Forrester/SoDA Q1 2016 Global Digital Outlook Online Survey, N=238
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80% believe content marketing
activities drive engagement
Source: Forrester’s Q2 2015 Content Marketing Platform Wave Online Survey, N=86
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DAM is your digital content foundation
Digital asset management (DAM)
Web
CM
S
Com
mer
ce
Emai
l
Cam
paig
n
PIM
Soci
al
Porta
l
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What’s next for DAM?
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The Future: AI-Driven DAM
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AI-driven DAM can help recommend content to use based on content performance metrics.
Reach Usage
Engag-ement Outomes
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AI-driven DAM can support more automated, and personalized, search results to make it easier
to find content.
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AI-driven DAM can support advanced facial
recognition, logo detection, and object detection to support
brand-oriented content.
14© 2017 F O RRE S T E R. RE PRO DUCTI ON P RO HIB ITE D.
Benefits from AI-driven DAM
1. Cost savings from lowered content recreation costs
2. Greater efficiency and productivity gains
3. Gain maximize value from digital assets
4. Improved brand presence and compliance
5. Ability to link content marketing to business results
Questions?