ahuacatlan avocado oil rebranding

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Ahuacatlán Avocado Oil

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Rebranding, Packaging Redesign + Coupon for Ahuacatlan Avocado Oil. Art Director: Jimena Lopez Copywriter: Jessica Lee

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Page 1: Ahuacatlan Avocado Oil Rebranding

Ahuacatlán Avocado Oil

Page 2: Ahuacatlan Avocado Oil Rebranding

Super BenefitsDoesn’t burnOdorlessHelps improve healthThese all sound like

super hero attributes!

Page 3: Ahuacatlan Avocado Oil Rebranding

Something DifferentThink of oil in a grocery store…

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Page 5: Ahuacatlan Avocado Oil Rebranding

Meet the Heroes

SuperOil Tear Jerker Lime Girl Mistress Flame Assassin of Evil

Page 6: Ahuacatlan Avocado Oil Rebranding

The Coupon/ Cape

Page 7: Ahuacatlan Avocado Oil Rebranding

StoryOne plain afternoon in a field in Michoacan, Mexico, a tree of the

Lauraceae family began to flower the strangest of avocados. These avocados were strong and had an air of confidence floating about them. They stood up for all avocados and the special things that they each have to offer. They let the others know that they were all superheroes in their own right.

The leaders told them, "You are special. You are resistant to burning, odorless, and neutral in flavor. You reduce cholesterol and provide antioxidants, protein, and vitamins. What other fruit is as special as you? Humans need you, avocados. They need your assistance and rescue through depression, diabetes, high blood pressure, prostate problems, being overweight, and so much more.

So they agreed to their calling and duties. They became one of the most powerful, healthy, and amazing cooking oils ever. Deemed SuperOil, Tear Jerker, Assassin of Evil, Mistress Flame, and Lime Girl, these oil heroes will help you live a healthier, yet tasty life.

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