aha bolivia deck
TRANSCRIPT
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We give emerging and established sustainable fashion designers a high quality, easy-to-work-with solution for small-batch ethical knitwear manufacturing.
Apparel companies are expected to be global players. It is challenging for companies to meet performance & aesthetic expectations, while addressing compliance and sustainability needs across markets.
Ignoring ethical standards has consequences for brands. Failure to establish ethical business practices in a brand can result in unacceptable consequences that include both human and operational risks.
Sourcing ethically is not easy. Designers want to capitalize on this trend but often don’t have the bandwidth to ‘dig deeper’ to understand how their manufacturers work.
Ethical manufacturers are generally ill-prepared. Designers have a hard time finding ethical manufacturers that understand international quality standards, that can easily translate made-to-order items, and that can communicate in their own language.
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Save Money
Direct connection to supplier, no middle-men
Save Time Excellent
communication, in-house quality
control, wide variety of knit
abilities
Satisfy Customers
Ethically manufactured,
relevant products at a
fair price
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! AHA Bolivia allows knitwear designers to satisfy their ethical interests quickly, easily, and effectively.
! Ethical Designers can:
! “It’s so much easier in terms of product dev to deal directly with the AHA team instead of going through a middle person” – Project 8
! “We like that the knitters interpret our designs well and the team is really easy to work with and very responsive. Definitely among the most straightforward production we do – I don’t feel like we need to keep on top of them [AHA]” – Project 8
! “People want to shop good for their children – they don’t mind spending money for their children as long as it’s going to a good place” –Tag NYC
! ”We are really happy with quality and would like to develop more for spring “ – Tag NYC
! “Fair Trade is part of why I engaged with AHA and how I found them. I enjoy working with AHA and products come out looking really nice.” – Ellen Van Dusen
! “We just knew that AHA Bolivia ‘got it’” – Estella ! “Quality is second to none and everyone is responsive.” - Estella
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Purchase Raw Materials – alpaca,
cotton
Distribute to Artisans – 15
leaders
Artisans Produce @ Home – cottage
industry
Quality Control Knitters –
members & leaders
Quality Control Office
Package & Ship
Client Payment & Knitter Payment
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! In 2012 world apparel imports were USD 423 billion ◦ The EU accounted for 40% of these imports ◦ The United States accounted for 20% ◦ Japan accounted for 8.0%
! Worldwide womenswear industry is expected to pass $621 billion in 2014
! Manhattanites spend the most on apparel at $362/month
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! The development of ethical fashion is akin to the one in 'organic food' 25 years ago
! In 2014 the total ‘ethical fashion' consumption (retail sales) is estimated to be worth $10 billion in the USA and € 1billion in the EU
! In 2013 green apparel and accessories made up slightly more than 2% of the $200 billion fashion business in the U.S. (about $5 billion) ◦ A decade ago it was not even 1/2 a billion dollars
! Germany, the UK, France and the northern EU countries are steady growth markets for ethical fashion
! The world market for textiles made from organically grown cotton was worth over $5 billion in 2010
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! The sustainable fashion market is gaining traction ◦ Stella McCartney was founded in 2001 ◦ Edun founded in 2005 ◦ The first Ethical Fashion Show was in 2004 in Paris ◦ New York Fashion Week launched its first Eco Fashion Week in
2009 ◦ London Fashion Week’s first sustainable-fashion show was in
2010 ! Big brands are getting on board ◦ H&M had a 21% increase in demand for sustainable fashion
between 2012-2013 ◦ Puma launched biodegradable sneakers and T-shirts in 2013 ◦ Timberland’s Earthkeepers, introduced in 2009, makes up 75%
of its footwear sales
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! An Edelman survey of 8,000 consumers in 16 markets found that interest in sustainability through consumerism continues to rise
! Since 2008, 86% of consumers report they believe companies should focus as much on social impact as they do on their core business
! While many people express interest in buying sustainably, Deloitte found that only about 20% actually end up purchasing a sustainable product ◦ This means significant market growth potential in the LOHAS
segment! ! In 2008, 72% of British consumers thought that ethical
production of the clothes they buy is important, up from 59% in 2007
! There are over 780 designers in the Not Just a Label directory specifically looking for ethical production
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Digital Website SEO, Social Media
Sourcing Directories Online PR/articles
Trade Shows Ethical Fashion Show Berlin
Ethical Fashion & Sustainable Design Summit FL
Copenhagen Fashion Summit ECO Fashion Week Canada
The GreenShows NYC
Direct Sales 780 designers in Not
Just a Label Eco Fashion World
British Association for Fair Trade Shops
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Business Model: Direct Purchase Manufacturing
Target Segment: ethical fashion
designers
Service Offering: manufacture of knitwear (alpaca
& cotton)
Lead Generation: digital, WOM, trade shows
VALUE PROPOSITION
Value Chain: convert raw material to
finished good
Cost Model: raw material +
labor + overhead
Organization: cottage
industry home production
OPERATING MODEL
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Majority made-to-order, no
ready-to-wear
Fair Trade or Socially
Conscious
No Minimum Quantity
Hand Knit Capabilities
Website in English
Cottage Industry (vs. factory work)
✔
both
both
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✔ ✔ both
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✔ ✔ ✔ ✔ ✔
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✔ ✔ ✔
Anna Aliaga President
Ruben Inventory
Raw Materials
Silvana Assist Inventory, Quality Control, Knitter Interface
Jose Client Manager
Order Processing Knitter Interface
Mercedes Accounting
Exports
Adriana Bag Client Manager
Bag Order Processing
Irma Quality Control
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Bertha Nelli
Irma Marga
rita
Gladys
Sandra G
Sandra L
Sandra D
Serafina
Amparo
Danitza
Felicidad Hermini
a
Ortencia
Lourdes
Maria A
Maria V
Mario
Marisol
Pati Ana
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0
10000
20000
30000
40000
50000
60000
70000
80000
Knit Sales 2012
Knit Sales 2013
Knits Sales 2014
! AHA Bolivia needs USD $97,000 in order to scale to the next level*
! Funds will be used for: ◦ Sales & marketing ! Website improvements ! Trade shows ! Marketing materials ! Direct International Sales ◦ Internal Operations Improvements
*This accounts for the knits AND bags LOB
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