ah post show report 2014 final.compressed (1).pdf

8/18/2019 AH Post Show Report 2014 Final.compressed (1).pdf

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Where the healthcare world comes to do business

2014POST SHOW REPORT

The show is just great; it seems

like each year there are more

and more people attending.

Each year the show keeps growing and our commitment

to the region keeps increasing

as a result of that.

Jon Coleman, President

Professional Services, Masimo

www.arabhealthonline.com


2/12


3/12

show summary Dear healthcare professional,

The 39th edition of Arab Health welcomed a record-breaking amount of delegates, visitors,speakers, sponsors, and exhibitors. We would like to take this opportunity to thank all involved

in the show, particularly our supporters: the Ministry of Health, Dubai Health Authority, Health

Authority Abu Dhabi, and Dubai Healthcare City Authority, without whom the show would nothave been possible.

Arab Health 2014 increased its size with an extra 6,000m2 of exhibition space hosting an

additional 400 exhibitors in the new Za’abeel Hall 4. Visitor and delegate numbers were also up

by a staggering 12%.

The new Training Village, introduced for the rst time at Arab Health 2014, successfully hosted

a number of exhibitor workshops and on-stand demonstrations on the show oor, enhancing

Informa’s philosophy of ‘exhibition with education’.

The stimulating business-focused atmosphere was clearly felt by all during the four-day eventwith multi-million dollar deals and partnerships being signed onsite, making Arab Health 2014

the most successful edition thus far for exhibitors and visitors alike.

Arab Health Congress 2014 welcomed a record-breaking 10,930 delegates, which represented

an impressive 37% increase from last year. The 39th edition of the congress presented 19

conferences, offering unmatched continuing medical education opportunities to professionalsfrom all healthcare specialities.

The Congress featured several new conferences that received an incredibly warm welcome:‘Emerging Diseases of Public Health: Strategies and Interventions’ was developed together with

the Public Health and Safety Department of Dubai Health Authority (DHA), aiming to contribute

to the improvement of public health in the UAE and the surrounding region. ‘The Mock Civil

Trial: Medical Malpractice in UAE’ gave participants a unique insight into the difculties that

physicians and their employers can face when civil litigation is brought before them.

The 2015 edition of Arab Health Congress will continue its legacy as the world’s largest multi-

track CME-accredited platform, offering the region’s leading conferences, forums and networking

events to a healthcare audience from across the globe.

2015 will also be Arab Health’s 40th anniversary, where we shall be celebrating the last four

decades of healthcare in the Middle East. We look forward to welcoming you to Dubai from

26-29 January 2015.

This post-show report summarises the 2014 event to demonstrate how the show has grown

and outlines the strategies used to deliver and expand the event for the future. If you are already

involved with Arab Health as an exhibitor, visitor or delegate, we would like to thank you for your

continued support in making it such a great success.

Kind regards,

Alex Sworder Tom ColemanExhibition Manager – Arab Health Exhibition Director – MEDLAB

organised by

Eiitin pce:

57,059m2

Ne eiit:

3,746Intentin cnty piin:

35Eiitin cntie:

70Ne tt pticipnt:

124,882Ne eiit ttendee:

26,498Ne iit:

87,454Ne deete:

10,930

Eiitin pce 14,191 m2

Number of exhibitors 508

Intentin cnty piin 11

Exhibiting countries 36

Number of visitors 22,738

Number of delegates 5,340

3

supported by


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Survey results

96% exhibitiors were successful in meeting

their overall objectives

93% exhibitiors were successful in

generating new enquiries for

their business

92% eiiti pn t eiit net ye

90% exhibitiors rated the number and

quality of visitors as good

exhibition summary

The dynamism of the region’s healthcare industry can be seen on the Arab Health exhibition

. Te w w cpetey d t 3,746 te wd’ edin ncte,ditit nd eice pide ce tete, nd e w ttended te tet

insights into new technologies and trends within the healthcare industry.

Te 2014 w w ie tn ee ee, witnein n dditin 60002 to

wece 400 new eiit, we tee new cnty piin. Te cce

te eent i eident te epne te eiit, 90% eked nite

2015 nd n npecedented 42% eked 2016.

NumbEr of ExhIbITors: 3,746

NumbEr of INTErNaTIoNal PavIlIoNs: 35

ExhIbITINg CouNTrIEs: 70

floor sPaCE: 57,059m2

Deals and partnerships signed at Arab Health

• bei-ed ine skin 02 in us$9iin de in i ee ein

• UAE’s Ministry of Health signed a two-year agreement with telecommunications

pide Etit nd D t pide ty eneci, tine nd ie

het pdct nd eice.

• Siemens signed an MOU with Dubai Healthcare City. The agreement focuses on

ctin in edic edctin nd tinin, te etendin te ki nd

cpiitie etce pein.

• E hwe ined n mou etween te uK Deptent het nd te

Kwiti minity het. Te eeent wi pide pt ennced

ctin etween te uK nd Kwit in te deepent tei et

system and infrastructure.

• Cide unieity hpit ined n mou wit Di hetce City

t cte in e c t tetent nd peditic netetic,

including delivering training in the UAE using the world-class facilities and

simulation centre at DHCC.

• myin cpnie eced rm215.3 iin in e.

Exhibitor breakdownby region

Europe

Asia

Americas

GCC

Middle East

Africa

ROW

46%

31%

11%

8%

2%

1%

1%

Participation at Arab Healthfor us is very important; it’s a great opportunity for us to meetwith customers, partners and to

exhibit our latest technologies

Kay Zwingerberger, Chief ExecutiveOfcer, Siemens Middle East

4


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We d tt 35 cnty piin t a het 2014, te enncin

te ne pit edic eqipent, edic deice nd edic tecnyn dipy t a het. Te new piin wee Iq, Pkitn nd mcc.

Argentina Australia Austria Belgium Brazil

Finland France Germany Holland Hong Kong

Japan Jordan Korea Malaysia Morocco -NEW

Canada China Czech Denmark Egypt

Hungary India Iraq - NEW Ireland Italy

Pakistan -NEW

Poland Portugal Spain Sweden

Switzerland Taiwan Turkey UK USA

country pavilionsIt was a great show! EssexIndustries was a rst time

exhibitor in the US Pavilion.

We were very pleased with theattendance and quality of leads.We are denitely planning to

exhibit again in 2015.

Hugo Morales, Business SegmentManager International, Medical,Essex Industries, USA

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Survey results

98% iit cned tey wiattend Arab Health 2015

93% visitors were successful in

establishing new contacts and

relations for future

88% visitors learned about new

pdct

48% visitors attended

a het te t tie

visitor summary

a a het cntine t epnd it pti cneence, incee in eiit

nd deep new cnty piin – intentin dience w wit it, kin2014 the most international event yet.

Te w eceied 87,454 iit 150 dieent cntie, inin tete

wet knwede nd epeience c te e. In ti wy, te eent i

niqey pced t deie netwkin pt t ecne ide nd pctice

the whole industry.

Visitor breakdown by region

*bin 2%, Kwit 4%, on 3%, Qt 3%, sdi ai 19%, united a Eite 70%

5%

15%60%

10%

8%

1%1%

*GCCMiddle EastEpeROW

AsiaAfricaAmericas

What visitors gained from attending

Keep p-t-dte wit new pdct/tend 54%

T ce new ppie 41%

To establish new business contacts 33%

T nd/y pecic pdct eice 24%

T eet p wit indty cee 22%

T k new j 11%

Area of business breakdown

hpit 34%

Distributors 21%

mncte 15%

genent 13%

ltie 10%

acdeic 7%

6

Arab Health 2014 has beenvery effective in establishingbusiness contacts.

Ed Termin, Purchasing Manager,M.S. Basharahil Hospital,Saudi Arabia


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Survey results

97% delegates attended stated that they

ened new pdte in tei ed

95% delegates attended rated their overall

epeience d t eceent

Te ey et a het ie in it Cne. Te 19 cneence

nd 500 peke in n npeed ee epetie nd enin

pptnitie tt keep te etce indty ined nd p-t-dte.

TOTAL OF 19 CONFERENCES

10,930 DELEGATES

37% INCrEasE from 2013

MORE THAN 500 INTERNATIONALLY

ACCLAIMED SPEAKERS

2 NEW CONFERENCES FOR 2014

Conferences featured at the Arab Health Congress 2014

• 7th Middle East Anaesthesia Conference

• 6th Middle East Cardiovascular Disease and Intervention Conference

• 2nd Middle East Diabetes Conference

• 6th Middle East Gastroenterology Conference

• lede in hetce Cneence

• mEDlab midde Et Cne

• 10th midde Et otpedic Cneence• 7th Middle East Paediatrics Conference

• 5th midde Et Qity mneent in hetce Cneence

• 13th Middle East Surgery Conference

• 4th repity, Citic Ce nd seep Diee Cneence

• Tt rdiy Cneence

• 7th midde Et updte in uy Cneence

• 3rd Middle East Wound Care Conference

• 2nd Big Data Conference

• 3rd Biomedical Engineering Conference

• 2nd midde Et Cpeenty, atentie nd Intetie medicine

• Eein Diee Pic het: stteie nd Inteentin

• Te mck Cii Ti: medic mpctice in uaE

NEW

NEW

There is a lot of medicalknowledge that needs to go outto medical professional. Peopleare hungry for knowledge, andI believe Arab Health Congressfulls this need.

Jan-Marie Morgan, Scientic

Affairs & Education Manager,3M Gulf Ltd

delegate summary

spned y:

7


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Asia

Europe

GCC

Americas

Middle East

Africa

ROW

8

medlab summary

We have already decided to beat Arab Health 2015 with aneven bigger presence. It was avery important and very fruitfulevent for us.

Dr Hisham Shams Maher, CMO,Al Borg Medical Laboratories

a n inte pt te Arab Health Exhibition and Congress, te ee-pp

MEDLAB ped t e te w tet win ect wit 23% epnin n t ye.Te dditin tw e te eiitin te pce it needed t y dentte te

indty’ i ncte, tde nd eice pide t jin te 508 eiit.

EXHIBITION FLOOR SPACE 14,191 M2

NUMBER OF EXHIBITORS 508

INTERNATIONAL COUNTRY PAVILIONS 11

EXHIBITING COUNTRIES 36

NUMBER OF VISITORS 22,738

NUMBER OF DELEGATES 5,340

Breakdown by interest

Laboratory Management 25%

Clinical Chemistry 20%

Molecular Diagnosis 19%

Microbiology 19%

Haematology 11%

Histopathology 6%

Exhibitor breakdown

by region

46%

35%

9%

6%

2%

1%

1%

The world’s largest medicallaboratory conferenceIn ine wit a het’ pipy ‘eiitin wit edctin’, mEDlab

e cpeenie ti-tcked cne pidin diee ne ject

relating to the science and technology used in laboratories and their management.

Te 2014 cneence ied t id n te cce pei ye, tin eie

ecte y n ipeie pne ein nd intentin epet.

Topics covered include

• Cn cene in tymanagement

• recent dnce in ec

diagnostics in the region

• adnce in penied edicine

• Te dintic pzze in ceic diee

• Tepetic d nitin antibiotics

• bet cnce: Dini, pnticindice nd pedictie ke

• vidtin We side Iin (WsI)

dintic ppe in pty

• mj dnce in ne ke

• bd tiitin: Ct-eectie qityptient ce

• attin in cinic iceitylaboratory


9/12

training village

a pt deie t ene tt a het pticipnt eceie te tet

tinin nd edctin, we nced te t editin te Tinin vie in 2014.

60 TRAINING WORKSHOPS

500 PROFESSIONALS ATTENDED

30 CME POINTS

In dditin t te 19 cneence, te Tinin vie ted 60 nd-n tinin

wkp c iety edic tpic. Tt te dy, e tn

500 etce pein ttended tee intectie wkp nd eceied

p t 30 CmE pint, tpic incded:• adnced tecniqe in tintetin endcpy n i-tie de

• Peie miity® Pe (Ey iity ep ipct t ptient

et nd ciity ecnic)

• a deepe ndetndin diee tte nd cinic dintic pcee

nd pcede

• menin enin ennced ptient ce (Iin et

diee, ti dity ppce t TavI, te ndent nn inie

entitin, nd init int py)

• utnd in tetic & ynecy

• Te pti e tnd, py, CT nd mr/PET in cinic tine

• oPENPeditic™: hnein te pwe te intenet t ipe te ce

children worldwide

Tnk y t ppte

9

Presenting Boston Children’sHospital’s OPENPediatrics programmeat the Training Village during ArabHealth provided us with an invaluableopportunity to share this interactivedigital learning platform with abroad audience of physicians, nursesand hospital administrators. TheTraining Village allowed us to build

new connections and expand ourimpact, highlighting the importance ofexchanging medical knowledge to helpchildren worldwide.

Sarah O’Brien, CommunicationsAssociate, OPENPediatrics,Boston Children’s Hospital, USA


10/12

arab health achievement& innovation awards 2014

Te a het acieeent & Inntin awd 2014 ceeted etce

eceence in te midde Et. Te eent w inicnt pt deined t ecnieoutstanding achievements and innovations of individuals and institutions that have

cntited t te pid wt nd deepent te ein’ etce indty.

Te winne te a het acieeent & Inntin awd 2014 wee nnnced

at a glamorous Awards ceremony held at the Bubble Lounge, Dubai International

Cnentin & Eiitin Cente n 28 Jny. Te eenin w ttended y e tn

400 te ein’ edin etce pein nd cpny eectie, peke nd

ttendee a het Cne, eni enent ci, nd peci vIP indty

guests.

The Judging Panel

Te jdin pne w de p

of internationally recognised and

epected jde iety

eted ect nd dicipine.

• Dr Fadi El-Jardali, MPH, PhD, Health

Management and Policy, American

University of Beirut, Accreditation

Canada

• Dr Joel J. Nobel, MD, Founder and

President Emeritus, ECRI

• Dr Lena Low, Acting Chief Executive,

The Australian Council on Healthcare

Standards

• Ashraf Ismail, mD, mPh, CPhQ,

Managing Director, Middle East

International Ofce, Joint Commission

International

• Jan Schmitz-Huebsch, Director for

bine Deepent & Pject,

Munich Health Daman Holding

Winners of the Arab HealthAchievement & Innovation Awards 2014• Excellence in Radiology Award

rdiy Deptent t hd medic Cptin

• Excellence in Surgery Services Award sdi gen hpit-Jedd

• Roche Excellence in Laboratory Award Kin fi speciit hpit nd reec Cente - Jedd nc

• Excellence in Patient Centred Care Award Cnce Tntin Te, hd medic Cptin

• Cleveland Clinic Young Clinician Award D Ii m fwzy hn, hd gene hpit

• Young Surgeon of the Year Award D Ked aeeq, mq hpit

• Outstanding Contribution of an Individual to the Middle East HealthcareIndustry Award

En si bttejee, Peident nd CEo, sdi gen hpit gp

• Outstanding Contribution to Medical Education in the Middle East Award

D sd awd, Cntnt gynecic oncit, Tw hpit

• Outstanding Achievement in the Medical Laboratory Field Dr Samir S. Amr, President, International Academy of Pathology

It is a great honour to ourorganisation to be included inthis prominent award that meansinvaluable to us. Arab Health is just like a dream come true thatboost our moral towards ourcommitment by providing patientcentered care.

Dr. Rawhi Yasin, Chief of OrthopedicSurgery Department, Saudi GermanHospital, Jeddah, Saudi Arabia

AWARDS 2014

10


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marketing & promotion

Print

Te a het ketin tteycnited pint detiin

cpin tt etended ite c

leading international and regional trade

pictin, zine nd newppe.

A total of 705 adverts ppeed pt

te cpin, cein ne te

most renowned titles.

Website o weite pide te et nine

pt t cnicte t tet

dience etce peinacross the Middle East and Africa. The

Arab Health website attracted more

than 566,273 visits and 398,112 unique

visitors.

Direct mailVisitor invitations were mailed across the

e t etce pein initin

them to Arab Health 2014. More than

170,540 contacts were carefully selected

from our extensive and ever growing

database.

Email marketingOur targeted and extensive email

cpin w t cpeenie

to date, communicating with more than

250,000 pepe. We e cey

analysed the results and trends to build

and grow the data for the 2015 event.

VIP invitation pack8,000 vIP inittin pck nd inittin

wee ent t key deciin-ke ndinence in te midde Et etce

industry, including regional and

international consulates, embassies and

various governmental organisations.

MobileWith mobile technology at the forefront of

communication, our SMS reminders and easy

registration messages reached out to more

than 126,000 contacts across the GCC.

2014 also featured the successful launch

te a het app. Te pp incded

eiit itin, pn, eent

cede nd peke itin t ennce

te ttendee’ epeience. Deepent

e edy in pe t ke te pp

even more interactive for 2015.

Hospital mailing

Posters, invitations and show informationwas sent to more than 300 selected

pit in te UAE, Saudi Arabia,

Kuwait and Qatar epin t pi te

eent t etce pein witin

tei wkpce.

Social MediaThrough the active use of social media,

Arab Health has built a strong following and

peence n i pt incdin:

fcek wit e tn 17,500 likes,

Twitter with 5,700 followers, linkedIn wit5,200 members and YouTube with a total of

44,000 views in 2014.

BlogThe Arab Health blog encourages

regular communication with the Arab

het dience t keep te pdted

with the very latest show news and

nnnceent tey ppen. Te

has 500 subscribers.

PR & media coverageAn extensive international Publicretin cpin w deieed

t cintin epeienced

in-e Pr te nd pecicy

commissioned PR agency, focusing on

te cnictin ce, pecic nd

targeted messaging to our core audience

nd edi. Te Pr cpin w ceed

in more than 900 articles and achieved an

editorial value of US$5,740,234.00.

Top tier mediaTe W steet Jn, sky New ai,

CNBC Arabiya, Al Arabiya, MBC, Kuwait TV,

Iqi Tv, l Nzine, Tv ok, Te Ntin,

Al Khaleej, Al Ittihad and many more.

Life Sciences PublicationsIn lie science’ pti

pictin i te edin independent

p Eni-ne zine

in the MENA region and has been

ccey ein te ket ince

2002. Published by Informa Exhibitions,the titles include Arab Health, MEDLAB,

Total Radiology, Hospital Build &

Infrastructure and several health

diectie. a te ci pictin

te a het Eiitin & Cne,

a het zine i n eceent t

keepin p-t-dte wit te ein’

etce tend nd deepent.

Wit pint cictin ecin e

than 29,000 medical professionals

in te mENa ein, te zine

pide ede wit niqe init

into healthcare issues, management and

tecnic deepent in te ein.

Te zine e ee t cie t,

and the newly launched website,

www.arabhealthmagazine.com, allows

e t ec ck t cie

tice ed edicine.

Show DailiesFour issues of a total of 14,000 copies of

te a het w diy newppe

are distributed during the show to create

greater awareness amongst visitors about

iety eent tkin pce n ec

day. Exhibitors are also able to advertise

in te newppe in de t ttct

greater visitor numbers to their stands.

Prize giveawaysKeepin wit tditin, a het 2014

d n eceent ne nttic pize

on offer at the show. A BMW 4 series

coupe, a trip for 2 to the Football Final

Match 2014 in Brazil, and 4 Samsung

Galaxy Tabs over the four days of the

w in Twitte cpetitin.

11

We were extremely busy tohandle the huge number ofvisitors in our stall. We werereally amazed to see theoverall arrangement as wellas world-class event.

Aminul Islam, Senior Manager,International Marketing,Square Pharmaceuticals Ltd,Bangladesh


12/12

Save the dates for the 40th Anniversary

26-29 Jny 2015

[email protected]

+971 4 407 2558

www.arabhealthonline.com

If you are interested in exhibiting at

a het 2015, cntct t:

In lie science i pt In Eiitin nd n te etce pti pdct, incdin e tn 20eiitin, 100 cneence nny cein te Epen, aicn, midde Eten, ain nd us ket.

oe te ce te ye, te In lie science’ eent ttct e tn 5,000 eiit, 100,000 iit nd 13,000cneence deete. In dditin t te eent, te diiin pie intentin etce zine, we Dtet, n nine etce pt wcin e tn 40,000 etce cpnie.

f te intin t eent, pee iit www.informalifesciences.com

Bringing together the world of healthcare

Organised by

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