AGROFORESTRY & SUSTAINABLE AGROFORESTRY & SUSTAINABLE VEGETABLE PRODUCTION IN SOUTH VEGETABLE PRODUCTION IN SOUTH EAST ASIAN WATERSHEDS – SANREM EAST ASIAN WATERSHEDS – SANREM (1(1stst Year) Year)

CASE STUDY: NANGGUNG SUB DISTRICT, CASE STUDY: NANGGUNG SUB DISTRICT, BOGOR, INDONESIABOGOR, INDONESIA

Objective 2: MarketsObjective 2: Markets

October 2006October 2006

By Iwan Kurniawan

Objectives:Objectives:

Identify the potential VAF species Identify the potential VAF species or products for Nanggung Farmersor products for Nanggung Farmers

Identify market channels & Identify market channels & marketing problemsmarketing problems

Enhances farmers’ understanding Enhances farmers’ understanding of market mechanismof market mechanism

Identify opportunities to improve Identify opportunities to improve the quantity & quality of VAFthe quantity & quality of VAF

MethodologyMethodology

Triangulation Rapid Market Triangulation Rapid Market Appraisal (FGD/PRA, market Appraisal (FGD/PRA, market intelligent, secondary data intelligent, secondary data collection)collection)

Focus groups discussion using Focus groups discussion using open question to farmers group & open question to farmers group & market agentmarket agent

Qualitative analysisQualitative analysis Location: Parakan Muncang, Location: Parakan Muncang,

Hambaro & Sukaluyu VillagesHambaro & Sukaluyu Villages

HAMBAROHAMBARO

The current species that were grown are Long The current species that were grown are Long bean & Cucumber. Plant in open areabean & Cucumber. Plant in open area

The production is in small quantity, mix grade The production is in small quantity, mix grade & seasonal& seasonal

Farmers sold their vegetables to neighbor and Farmers sold their vegetables to neighbor and local market directly and/or by local collectorslocal market directly and/or by local collectors

Basically, there is no sustainable link between Basically, there is no sustainable link between farmers & marketfarmers & market

Need TA re seed selection, methodology of Need TA re seed selection, methodology of fertilization & vegetables farming systemfertilization & vegetables farming system

PARAKAN MUNCANGPARAKAN MUNCANG

Vegetables: Ceisin, Long Bean, Tomato, Vegetables: Ceisin, Long Bean, Tomato, Cucumber, Chili and Kidney BeanCucumber, Chili and Kidney Bean

Plant in open area, water supply depend on Plant in open area, water supply depend on rainfall, & limited fertilizerrainfall, & limited fertilizer

Average land ownership: 500-2000 m2Average land ownership: 500-2000 m2 The vegetables market has already exist. The vegetables market has already exist.

Sold to neighbor and local market by local Sold to neighbor and local market by local collectors.collectors.

No information re volume of production, No information re volume of production, quality & continuity of supplyquality & continuity of supply

SUKALUYUSUKALUYU

Because of long dry season, all vegetables such as Because of long dry season, all vegetables such as kucai, tomato, chili, long bean etc. can’t be grown kucai, tomato, chili, long bean etc. can’t be grown normallynormally

Kucai is good to plant under Pine tree as well as Kucai is good to plant under Pine tree as well as HonjeHonje

Farmer is able to harvest 1000 bunch of kucai from Farmer is able to harvest 1000 bunch of kucai from 90 m290 m2

Most of Honje plant on Perhutani Pine plantation as Most of Honje plant on Perhutani Pine plantation as AF.AF.

Most of farmers sell their vegetables to local Most of farmers sell their vegetables to local collectorscollectors

The price was relative low than other village The price was relative low than other village because of high transportation cost.because of high transportation cost.

MARKET CHANNELSMARKET CHANNELS

Channel AChannel A (74.67%)(74.67%) Farmers Farmers Neighbors/local household Neighbors/local household Channel BChannel B (8%) (8%) Farmers Farmers directly sell to local market directly sell to local market

(Cibeber and Nanggung) (Cibeber and Nanggung) Channel CChannel C (15%) (15%) Farmers Farmers Local Collectors/traders Local Collectors/traders Local Local

market (Cibeber/ Nanggung)market (Cibeber/ Nanggung) Channel DChannel D (2%)(2%) Farmers Farmers Local market Local market Regional Market Regional Market

(Leuwiliang, Bogor Market, Warung Jambu (Leuwiliang, Bogor Market, Warung Jambu Market)Market)

MARKETING MARKETING PROBLEMSPROBLEMSFARMERS LEVELFARMERS LEVEL Small scale, low productivity, low Small scale, low productivity, low

qualityquality Irregular yieldsIrregular yields No market information (P, market No market information (P, market

demand)demand) No credit access to extent their No credit access to extent their

businessbusiness No collective marketing institutionNo collective marketing institution

MARKETING MARKETING PROBLEMSPROBLEMSLOCAL COLLECTORSLOCAL COLLECTORS Irregular supply of vegetablesIrregular supply of vegetables No grading and sortingNo grading and sorting Limited knowledge on storageLimited knowledge on storage Limited capitalLimited capital No long term contract with next No long term contract with next

market agentsmarket agents

SPECIES USAGE CURRENT CONDITION* POTENCY TO IMPROVE

Honje (Etlingera spp.)/ Ginger bud (English)

Spice, fruit, vegetable, medicinal, textile, tanning, perfume

* Planted under the tree and open area

* Based on market agent info, demand of honje at Jakarta & Tangerang were good

* Irregular yields & small quantity * The demand was higher than the supply

* Can be consumed until 7-14 days after harvest

* production & the quality as well as the marketing issue.

* Most of farmers know, grow and use the species

* There is chance to increase the price.

* Kp Cijeruk's (Sukaluyu) farmers grow it under Pine tree on Perhutani land

* Suitable packaging/storage method & material

* The market is already exist. There are 3 local collectors

 

* The price was cheaper than honje price at Parakan Muncang

 

Katuk (Sauropus androgynus)

Vegetable, medicine, dyeing, ornamental

* Planted in small & open area as hedge at Kebun

* High demand on local market

* Mostly for household need (subsistence)

* Cultivation is relative easy

* There was no information re the village production

* It can be grow under AF

* Perishable (1 day after harvest) * Low capital

SPECIES USAGE CURRENT CONDITION* POTENCY TO IMPROVE

Kucai (Allium odorum)

Vegetable, spice, medicine

* Planted under AF * Sustainability of production

* The price was good & the market was already exist

* Potential VAF and main source of income

* It could be as atractive short term income

* Long term market linkages

* Irregular yields * Suitable packaging/storage method & material

* Need to assistance on production technology

 

Tebu Telor (Saccharum officinarum)

Vegetable, fodder, hedge, ornamental

* Planted by a few farmers * Based on qualitative data, Tebu telor has high market demand for regional market

* Can be grown under AF * There is success farmer at Cengal village that can be used as a training field & motivator

* Can be consumed until 7-14 days after harvest

* Enhance the production (quantity) & the quality (grading, packaging etc)

* Low price and small quantity * Develop market linkages

* Mostly not for commercial use * The leaf can be used as feed cow (side product)

CONCLUSIONCONCLUSION

Farmers plant the vegetables did not base on market Farmers plant the vegetables did not base on market demanddemand

Potential VAF are Kucai, Honje, Tebu Telor and KatukPotential VAF are Kucai, Honje, Tebu Telor and Katuk Farmers have limited knowledge on Farmers have limited knowledge on irrigation system, irrigation system,

soil fertility management, pest and disease control, soil fertility management, pest and disease control, integrated crop management integrated crop management

Source of market information are came from local Source of market information are came from local traders and personal visittraders and personal visit

Farmers could improve their income as long as they Farmers could improve their income as long as they can improve productivity of the land and the quality of can improve productivity of the land and the quality of VAFVAF

Vegetable is perishable products, which need to sell Vegetable is perishable products, which need to sell immediately after harvest. Storage will be important immediately after harvest. Storage will be important activity in post harvest.activity in post harvest.

Bogor, Jakarta will be prospective market for Bogor, Jakarta will be prospective market for Nanggung AF productsNanggung AF products

RECOMENDATIONSRECOMENDATIONS

Promote & develop indigenous vegetables Promote & develop indigenous vegetables (Honje, Kucai, Tebu Telor, Katuk) as VAF(Honje, Kucai, Tebu Telor, Katuk) as VAF

Conduct research on how to improve the Conduct research on how to improve the vegetables production & quality under AFvegetables production & quality under AF

Follow up marketing research to identify Follow up marketing research to identify the high value vegetables and market the high value vegetables and market demand, find & solve the marketing demand, find & solve the marketing problems, and develop market linkagesproblems, and develop market linkages

THANK YOUTHANK YOU

WORK PLANWORK PLAN

No. ActivityOct-06 Nov-06 Dec-06

1 2 3 4 1 2 3 4 1 2 3 4

  SANREM-NANGGUNG                        

1.Conduct marketing VAF baseline study                        

2. Conduct RMA & market monitoring                        

3.Up date the current marketing problems                        

4. Develop marketing strategy                        

5. Training on managing supply chain                        

6.Build marketing institution at village/sub-district level                        

7. Writing in-progress report