Exhibition Grounds Hanover 15–19 November 2011Exhibition Grounds Hanover, 15–19 November 2011Preview Days13/14 November

Think big

Everyone and everything at a single venue

AGRITECHNICA is the trade exhibition for machinery,equipment and management for professional plant production

Agricultural machinery, equipment and services from drilling to storageg y, q p g g Methods and inputs for crop growing Target group: business crop producers

The World’s No 1 –The World s No. 1 the figures speak for themselves

World’s largest exhibition for agricultural machinery and equipment 2,308 exhibitors from 46 countries,

1,074 from outside Germany 355 000 visitors from 88 countries 355,000 visitors from 88 countries,

80,175 from outside Germany 320,000 m² exhibition floor-space in 18 halls

The World’s No. 1

AGRITECHNICA is the foremost future and innovations forum All the world‘s leading businesses in the industry are represented there

(not through dealers) More than150 forum events and specialist conferences and congressesp g

Unique

AGRITECHNICA is the gateway to new markets –especially to Central Europe, Eastern Europe, Russia and the CIS states

Investment decision-makers from all over the world come together under a single roof

Promotion of young trainees and job forum

Clear product group structure

Tractors, transport vehiclesand conveying equipment

Machinery and equipment for tillage, sowing and drilling, fertilising and

irrigation harvesting forage crops, grain, root crops, harvesting forage crops, grain, root crops,

and maize/corn harvest processing and conditioning

Plant protection and plant care Plant protection and plant care Farm inputs (biotechnology/seed,

fertilising, plant protection, fuels and lubricants)lubricants)

Clear product group structure

Components, drive technology, spare parts and accessories

Electronics, agricultural software and Precision Farming

Machinery and equipment for forest management, municipal applications and landscape care

Renewable energies,energy plant production andrenewable industrial raw materials

Clear product group structure

Machinery and equipment for fruit and vegetable growing, and other special crops

Services for marketing used machinery and equipment

Management, information,science and research(AGRITECHNICA Campus)

Clear product group layout in a modernSchwerpunkte Fachgruppenverteilung 2009Clear product group layout in a modern hall concept

Adding a whole new international dimension

2 308Exhibitors at AGRITECHNICA

+17% (from abroad)

2.188 2.308

1.074(from abroad)

1.3921.513

494

920

452

940 1.019 1.268 1.2342003 2005 2007 2009

From abroad

FromGermanyabroad Germany All figures

checked

Adding a whole new international dimension

Total number of exhibitors : 2,308, including 1,074 from abroad including 1,234 from Germany

Germany1.234

Europe778 Asia/Oceania

189

America107

High level of satisfaction shown by g yexhibitors at AGRITECHNICA 2009 (in %)

61 27 7Quality of visitors

61 26 10Number of 61 26 10Number of visitors

56 24 13Extent to which

visitor target groups were

reached

Good Ambivalent Poor

Experienced partners –Experienced partners with international format

Manitoba Trade + Investment Viexpo- Manitoba Trade + Investment- STEP (SK)

AEM

Viexpo

- DLG Beijing- Sino-Expo Fairs- CCCMEAgragex

TDAP

Expoagro

ABIMAQ

Adding a whole new international dimension

Visitors at AGRITECHNICA

80.175355.118

71.559340.756

+12% (from abroad)

36.543226.974 44.336

259.723(from abroad)

2003

190.431

2005

215.387

2009

274.943

2007

269.387

From abroad

From Germany All figures

checkedchecked

AGRITECHNICA – the gateway to the world

355,200 visitors from 88 countries

9 100 visitors from

3,400 visitors from

9,100 visitors from the rest of Europe

275,000 visitorsfrom Germany

4,500 visitors from Eastern Europevisitors from

North Americay

56,500 visitors fromthe EU-27 countries

Eastern Europe

2,600 visitors from Asia Including 600 visitors from China

2,100visitors from

1,300 visitors f Af i

Including 600 visitors from China

visitors fromLatin America

from Africa750 visitors from

Australia/Oceania

Expert visitors

Visitors broken down by business area

Farmers/Entrepreneurs: 65%

Trade/Distribution: 11%

Industry/Component manufacturers: 10%U i it /P l t h i /University/Polytechnic/Public authorities/Associations: 5%

Others: 9%

The decision-makers are there

Influence exerted by visitors on purchasing and procurement decisions

In Europe: crucial and contributory

Outside Europe: crucial and contributoryy crucial and contributory

62% 71%

+8% (by comparison with 2007)

+32% (by comparison with 2007)with 2007) with 2007)

Inventiveness Trends Visions –Inventiveness, Trends, Visions the Innovations

Over 300 innovative items of agricultural machinery and equipment submitted

Assessment by an independent Commission of Experts from science and academia, consultancy and practice

Gold and Silver Medals for award-winning agricultural machinery and equipment

Inventiveness Trends Visions ‒Inventiveness, Trends, Visions the Technical Programme

World Soil and Water Show 3 Forums in the Halls Workshop LIVE International Dealer Center International Dealer Center AGRITECHNICA CAMPUS Joint recruitment initiative by DLG, VDMA, HAG, VDI

Inventiveness Trends Visions ‒Inventiveness, Trends, Visions the Events (1/2)

Events in the Convention Center International Conference on Agricultural Engineering LAND.TECHNIK –

AgEng 2009 (VDI) Eastern European Conference: “Efficient Agriculture in Eastern Europe p g p

and Central Asia: Potentials and Markets” Agri-markets 2010

Inventiveness Trends Visions ‒Inventiveness, Trends, Visions the Events (2/2)

Events in the Convention Center International Seed Congress Chinese European Mechanisation Conference Young Farmers Dayg y

Young Farmers Party with 2,800 young & dynamic guests

The 7 official country pavilionsThe 7 official country pavilions with 111 exhibitors

Argentina: Hall 11 (31 exhibitors)NEW Brazil: Hall 11 (7 exhibitors)

Canada: Halls 4, 12, 25 (23 exhibitors) USA: Hall 12 (6 exhibitors)

NEW

NEW USA: Hall 12 (6 exhibitors) France Picardie: Halls 2, 17 (6 exhibitors) China: Halls 6, 7 (15 + 10 exhibitors)

NEW Pakistan: Hall 6 (13 exhibitors)

Europe’s largest exhibition site – Hanover

Welcome to Hanover –Welcome to Hanover welcome to AGRITECHNICA 2011!

State-of-the-art, ground-floor halls facilitate logistics at the site Excellent transport links via Hanover Airport,

rail (separate exhibition grounds station) or road traffic –all comfortable, safe and reliable

Large range of hotels and restaurants in and around Hanover Germany has lots to offer !

DLG/ Ulrike Schmidt-Machinek - 02/06/10 - 25

125 years of DLG –125 years of DLG Impulses for progress

Founded by Max Eyth in 1885 with the goal of setting impulses for progress in agriculture and the food industry

The leading organisation in Germany’s agricultural and food industry 22,000 members, Politically and economically independent 200 full-time staff and more than 3,000 honorary experts O 80 itt k d i i Over 80 committees, work groups and commissions

DLG International –DLG International a network full of opportunities

DLGDLG

DLG,DLG International,

Germany

DLG Benelux

AgroFood, Poland

DLG Benelux, Netherlands

DLG AgriTechService,

IMC, Romania

China

DLG-ÖCP Tarla Günleri, Turkey

DLGItaly

DLG’s International ExhibitionsDLG s International Exhibitionsin Germany

8– 9 September 2010in Bockerode, Hanover

16–19 November 2010in Hanover

16 19 November 201016–19 November 2010in Hanover

15–19 November 2011Preview Days 13/14 Novemberin Hanover

The core AGRITECHNICA team

Dr. Jochen Köckler, Managing DirectorExhibitions Department

Freya von Rhade,Project Manager

Almut Schmidt,Exhibitor Services

Ulrike Schmidt-Machinek,International Country Pavilions

Dr. Raffaele TalaricoDLG Italy

We’ll be back in 2011!Exhibitors planning to take part again(in %)

462009 32 17

(in %)

First-timeFirst-time exhibitors 28 38 28

Repeat exhibitors 52 30 13

Definitely Probably Perhaps Probably/definitely not

80% of the exhibitors want to take part again in the next AGRITECHNICA!

We’ll be back in 2011!Visitors planning to come to the next AGRITECHNICA (in %)(in %)

Definitely

4447

37 34 32Definitely

Probably

34 3437 36 34

Perhaps

18

4

16

3

22

4

26

4

25

9

Probably /definitely not

2009 Germany EU Rest ofEurope

Rest ofworld

80% of the visitors will be coming back to the next AGRITECHNICA!

See See youyou atat!!yy

HH ll ii !!HastaHasta la la vistavista!!

À À bientôtbientôt!!

!!A presto!A presto!Exhibition Grounds Hanover, 15–19 November 2011Exhibition Grounds Hanover, 15 19 November 2011

Preview Days 13/14 November