AGRICULTURE MACHINERY

PUNJAB

SUBMITTED BY: NILDHWAJA RAJAM2014055

PGDM 2nd yrA.I.T SCHOOL OF MANAGEMENT

HISTORY Punjab the region’s name means land of five rivers& and

comes from the five tributaries of the Indus river that traverse the Punjab: Jhelum, Chenab, Ravi, Beas, and Sutlej.

Total population: 2,77,04236Rural population: 1,82,84795Urban population:94,19440Total area: 50,362 km 2Capital: ChandigarhTotal District: 22

In Punjab there is almost 66% people live in rural area comparison to 34% live in urban area. Most of the Punjab land in a fertile, alluvial plain with many rivers and an extensive irrigation canal system. 

Agriculture machinery and equipments industry comprises a large number of segments even of organized sector.

The state has been awarded the National Productivity Award for agriculture extension services for ten years.

In Punjab The main characteristic of commercial farming is the uses of higher doses of modern input like fertilizer ,seeds, pesticide, new agriculture machine to more productivity of crops

Punjab is one of the most fertile regions in India. The region is ideal for wheat-growing. Rice, sugarcane, fruits and vegetablsare also grown. Indian Punjab is called the "Granary of India" or "India's bread-basket". It produces 10.26% of India's cotton, 19.5% of India's wheat, and 11% of India's rice.  In Punjab the consumption of fertilizer per hectare is 223.46 kg as compared to 90 kg nationally.

SECTOR CONTRIBUTION TO GDP%

1950 1960 1970 1980 1990 2000 20100

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70

SERVICEINDUSTRYAGRICULTURE

Equipment used in agriculture In below there are few agriculture machine that have been using in current year

Equipment used in agriculture

Approach in agriculture marketingIn agriculture sector pertaining to processing,

dairying, poultry-farming, fishery and other industries connected with agriculture.

As we know that to selling every product in marketing is a tough work, but in rural area it is too tough.

Tractor industry is one of the most capital intensive industry in agriculture machinery industry with more than half dozen player available in the market.

Through these type of proper sources like weekly market,haats,fairs we will promote our product and attract the customer. Because in haats or weekly market they also sell their products and also buy some need products. If our product will attract the farmer then obviously they will purchase it.

In Punjab area if we will sell our machinery product then first we will to find out customer detail through different sources like agriculture seed & fertilizer stores, machinery stores. Then we will apply our next strategy that what should we have done.

In agriculture machinery Agricultural markets are special types of markets that have special characteristics that differ from other markets.

Rural Primary Markets include mainly the periodical markets known as haats and fairs which are estimated to more than 21,000.

In rural and tribal areas, a weekly market is the first link in the marketing channel for a small/marginal and tribal farmers and the price they receive at this market constitute their cash income.

Thank you