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Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders [email protected] Download: www.escapemaker.com/nystia2015.ppt

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Page 1: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Agri-Tourism PackagingEscapeMaker.com

NYSTA Conference 2015Caylin Sanders [email protected]

Download: www.escapemaker.com/nystia2015.ppt

Page 2: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

•History •Ag-vertising & Targeting•Partnerships & Packages•Agri-Tourism Marketing•Transportation – Craft Beverage

Agri-Tourism Packaging

Page 3: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

● Brief History From turkeys to apples

● Less things, more travelExperiences become an ingrained part of our identity. $70k is enough.

Agri-Tourism Packaging

Page 4: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Ag-vertising & Targeting

• Foodies • Families • Millennial Urbanites • Romantic Couples • Outdoor Enthusiasts • Student Groups • Volunteers • Seniors • Professional, Non-profit & Culinary Associations

Many willing to spend more with environmentally and socially responsible companies!

Page 5: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Partnerships & Packages

Page 6: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Agri-tourism

“Market”- ing

Page 7: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Agri-tourism Marketing

Page 8: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Key component to craft beverage tourism

Transportation

Page 9: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

1. Create a viable car-free package2. Promote “via Amtrak” in your ad s/websites3. Know your rental car, taxi and link partners4. Create a bike-friendly destination and culture5. Take Amtrak to the NYSTIA Conference in 2016

(it’s free!)

Communicate Your “Car-Free-ness”

Page 10: Agri-Tourism Packaging EscapeMaker.com NYSTA Conference 2015 Caylin Sanders caylin@escapemaker.com Download: escapemaker.com

Agri-Tourism for UrbanitesEscapeMaker.com

NYSTA Conference 2015Caylin Sanders [email protected]

Download: www.escapemaker.com/nystia2015.ppt