agillic overview for vw used cars

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Agillic Dialogue:Integrated Multichannel Marketing

Agillic enables brands to have joined-up conversations with their customers across multiple touchpoints - in real time, both on and offline, and throughout the customer lifecycle.

Acquisition, conversion, retention and ROI are maximised; costs are contained.


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The Agillic Platform

On Demand

Delivered as a Marketing Service No capital expenditure (Pay-as-you-Go) Minimally intrusive on existing system stack Everything included: Gateways, hosting, support Pay-as-you-Go

Interactive Integrated Marketing

Places the customer at the centre Offers personalised content and interaction Is synchronised across multiple media channels Is executed as an automated program 365/24/7 Is based on rules and behavioural triggers


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Agency Databases Brand Data Sources

- behavioural data- fulfilment data- enriched profile data

- prospect contact data- segmentation data- permission data

- CRM data- campaign data- segmentation

Online and mobile portals

EmailsSMS, MMS, mobile links

Direct mails

Call Centre, IVR & POS Modules

Agillic Dialogue Personalised Execution Platform

* = if available

Agillic delivers consistently across channels

Online advertising Social media


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Agillic saves time and moneyC

ost

Tim

e

Cost for custom-building solution

Budget for developing

communication

Timeline for

delivery= 9 weeks

Timeline for

delivery= 4 weeks

Budget for developing

communication

Cost for Agillic

A typical multichannel campaign built in Agillic can be produced at roughly half the cost and in half the time of using different suppliers working in separate silos.

Source: Study by Sonofon


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WPP PublicisOmnicom

Travel FMCG Retail

Charity Utilities Insurance

Utilities Transport Automotive

Hotel

FMCG

Telco

Selection of Brands

Selection of Partner Agencies

Utilities Security Services Consumer goodsRetail

Insurance

Automotive

Advertising

NGO

Underwired

WundermanOgilvy

Proximity London The Church Agency The Grey Group CACI

http://www.omnicomgroup.com/home

http://www.telia.dk/bvo/dk/frame.do?mainFrame=/index.do&BV_UseCookie=no


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HOW AGILLIC WORKSTriggers and personalisation across multiple channels


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One-to-one Trigger Based Communication

Traditional campaign approach

Revised one-to-one trigger based approach

EVENT EVENTEVENT EVENT EVENTEVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT

TRIGGER EVENT TRIGGER EVENT


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How one-to-one content is created(Exemplified here as a web page)


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Personalisation - Web - Telenor Denmark5x8x5x7x5x2x5= 70.000 versions5+8+5+7+5+2+5= 32 content pieces


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Personalisation - Direct mail - Telenor Denmark

8x7x5= 280 versions8+7+5= 20 content pieces


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Personalization - WAP2 - Telenor Denmark

8x5= 40 versions8+5= 13 content pieces

5x5x2= 50 versions5+5+2=12 content pieces


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AGILLIC PRODUCT OVERVIEWHow campaigns are built, delivered and reported in Agillic Dialogue


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REPORTER

CROSS CHANNEL

PROMOTIONS

DATA & SEGMENT MANAGER

CONTENT DESIGNER

TRIGGER & FLOW

DESIGNER


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Agillic captures data in realtime, and derives realtime segments from it


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Agillic ties segmentation to triggers, and executes flows in real time across channels


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Agillic stores content in ONE layout module, uniting email, sms, mobile, mms, web


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Agillic aggregates events and data across channels, delivering channel agnostic reports


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Agillic allows you to slice your data by behavioural segments, not just channel


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SHORT CASE STUDIESHighlights of what we have done with other brands and their agencies


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Case Study: Toyota(agency: DialoguePeople)

• All marketing activities are now geared to digital engagement, gathering information and contact permissions by using games, quizzes etc as communication engines

• All potential car buyers now receive relevant communications based on the knowledge collected, using email, web and mobile as key channels

• When launching the Toyota Avensis, 16% of sales could be attributed Toyota’s new eCRM strategy

• Moved from 19th most sold car in 2008 to 3rd most sold in 2009

• Reduced Campaign Cost by more than 30%

ObjectivesObjectives SolutionSolution ResultsResults

• To radically shift Toyota marketing strategy from branding to eCRM

• To engage with potential car buyers early in the buying process to better drive sales

• To build and leverage contact permissions across digital platforms

• To gain market share during recession

SMS-beskedTil: 1230

Avensis


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• To retain valuable mobile subscription customers

• To increase consumption of more products and services, such as ringtones

• To win back lost customers

• Telenor launched a loyalty scheme leveraging both web, email, mobile and traditional direct mail.

• The focal point of the program was a website that allowed customers to view information tailored to cater for their unique needs, based on past transactional history and behaviour.

• Email and mobile marketing was used for driving traffic to the site on a frequent basis

SolutionSolutionObjectivesObjectives ResultsResults

Case Study: Telenor (agency: Wunderman)

• Telenor saw a 41.3% churn reduction amongst their most valauable customers

• Average customer value increased by 2% as customers began using more services

• Break-even of program was reached in only 4 months


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Case Study: Danish Railways(agency: Wunderman)

• Launch of ‘S-More’ Consumer Engagement Scheme

• Multichannel concept, encompassing digital channels such as mobile and web microsite, search, email, display, mobile tickets and social media as well as offline such as TV, print and outdoor

• Consumers receive frequent personalised communication via email and sms and their web journey is also highly personalised

• 1.1 million incremental train journeys directly related to S-More

• 11% of program members shifted from low frequency to high frequency travellers within six months

• Cited as ”best initiative ever from Danish Railways” by several bloggers and journalists

ObjectivesObjectives SolutionSolution ResultsResults

• To drive passengers in the greater Copenhagen area to use the ‘S’ train network more frequently

• To engage directly with consumers in order to build relationships

Customer

profile

- Name-Members

hip status

- Card

Retrieve Customer Data:

“ Answer 3 easy questions and

get better advice”

Competitio

ns

Membership benefits

S-train

news

Get travel info

directly on your

mobile

Members

hip upgrade

S-train news

for you travel

route

020,00040,00060,000

Campaign results

Expected Actual


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• To motivate consumers to reduce their electricity consumption and thereby their CO2 emission.

• EU legislation means that SEAS-NVE will be compensated for the reduced consumption that they can atrtibute to their efforts.

• Mass communication such as print and display advertising, encouraged consumers to sign up

• Subsequently the consumers are reminded to submit monthly meter readings via SMS or web to monitor their consumption

• In addition to the monthly meter readings, every consumer receives personlised advice on how to reduce their consumption

SolutionSolutionObjectivesObjectives ResultsResults

Case Study: SEAS-NVE (agency: Magnetix)

• Nearly 30,000 consumers have signed up

• Within the first 4 months, consumers have reduced their electricity consumption by an average of 17.4%

• On a yearly basis, Målerjagten will have reduced electricity consumption by app 20.6 mill kWh or DKK 35 million

Tak for din tilmeldingLog ind p¨www.malerjagten.dk og se dine lodder.

agillic overview for vw used cars

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