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1 | © mind to matter GmbH | http://mind-to-matter.com
Agile Business Development
Agile World – München 2016
12.07.2016
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2 | © mind to matter GmbH | http://mind-to-matter.com
MIND TO MATTER
JensKorte#STRCTRZR
SvenRichter#CHLNGR
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Was machen wir hier eigentlich?
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5 | © mind to matter GmbH | http://mind-to-matter.com
Prozess Perspektive
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6 | © mind to matter GmbH | http://mind-to-matter.com
Lebensabschnitte und Entwicklungsstufen
IDEE €
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7 | © mind to matter GmbH | http://mind-to-matter.com
Lebensabschnitte und Entwicklungsstufen
IDEE €
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8 | © mind to matter GmbH | http://mind-to-matter.com
Lebensabschnitte und Entwicklungsstufen
IDEE
Entdecken Validieren Umsetzen Betreiben
€
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9 | © mind to matter GmbH | http://mind-to-matter.com
Lebensabschnitte und Entwicklungsstufen
IDEE €
Entdecken Validieren Umsetzen Betreiben
Welche Möglichkeiten
gibt es?
Lohnt sich die
Umsetzung?
Wie umsetzen?
Wie den Kunden
glücklich machen?
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10 | © mind to matter GmbH | http://mind-to-matter.com
Organisations-Perspektive
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Ebenen und GranularitätMarkt und Ökosystem
Market and EcosystemGeschäftsfeldBusiness Context
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12 | © mind to matter GmbH | http://mind-to-matter.com
Ebenen und GranularitätMarkt und Ökosystem
Market and EcosystemGeschäftsfeldBusiness Context
KundensegmentCustomer Segment
GeschäftsmodellBusiness Model
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KeyPartnerships KeyActivities ValuePropositions
Key Resources
CostStructure RevenueStreams
CustomerRelationships
Channels
CustomerSegments
Subscription
Marge
App Purchase
orderbird PRO
Harware Vendor
Apple
personal assistance
Gastronomy Professional
Gastronomy Starter
App Store
Automated Service
Sales & Cust. Care Team
Customer Referrals
Webshop
Payment Transaction
orderbird PAY
wirecard
Platform Operations
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Ebenen und Granularität
ProblemSolution
Markt und ÖkosystemMarket and Ecosystem
GeschäftsfeldBusiness Context
KundensegmentCustomer Segment
KundenaufgabenJobs to be done
GeschäftsmodellBusiness Model
WertangebotValue Proposition
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Ebenen und Granularität
ProblemSolution
Markt und ÖkosystemMarket and Ecosystem
Touchpoints
GeschäftsfeldBusiness Context
KundensegmentCustomer Segment
KundenaufgabenJobs to be done
GeschäftsmodellBusiness Model
WertangebotValue Proposition
Lösungskomposition= Produkte und DienstleistungenSolution Composition
Kunden-LebenszyklusCustomer Life Cycle
Join
Use
Leave
Service
Product
Service
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18 | © mind to matter GmbH | http://mind-to-matter.com
Ebenen und Granularität
ProblemSolution
Markt und ÖkosystemMarket and Ecosystem
Join
Use
Leave
Service
Product
Service
Touchpoints
RequirementFunctionality
CapabilityFeature
NeedWishProduct
GeschäftsfeldBusiness Context
KundensegmentCustomer Segment
KundenaufgabenJobs to be done
GeschäftsmodellBusiness Model
WertangebotValue Proposition
Lösungskomposition= Produkte und DienstleistungenSolution Composition
Produkt- undDienstleistungsbausteineFeatures and Capabilities
Kunden-LebenszyklusKundenerlebnis
Customer Life Cycle
KundenbedürfnisCustomer Needs
User Experience
Use
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Die Karte
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Geschäftsfeld
Geschäftsmodell
Produkte und Dienstleistungen
Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN
Funktionalitäten und Features
Produktkomposition
21 | © mind to matter GmbH | http://mind-to-matter.com
IDEE €
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Geschäftsfeld
Geschäftsmodell
Produkte und Dienstleistungen
Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN
Funktionalitäten und Features
Produktkomposition
22 | © mind to matter GmbH | http://mind-to-matter.com
IDEE €
Business Model Generation
Value Proposition Design
Service Design
Design Thinking
LeanStartup
ScaledAgility
ScrumKanban
XP
LeanKanban
UX Design
Design Sprint
Rapid Prototyping
DevOps
Job-to-be-done
Discovery Driven Planning
Problem-Solution-Clash Strategy Portolio
Management
User Centered Design
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Anwendungsbeispiel 1
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Geschäftsfeld
Geschäftsmodell
Produkte und Dienstleistungen
Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN
Funktionalitäten und Features
Produktkomposition
25 | © mind to matter GmbH | http://mind-to-matter.com
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Anwendungsbeispiel 2
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Stories Tasks
User Story Map Backlog / Taskboard System
Done
Stories Tasks Done
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Geschäftsfeld
Geschäftsmodell
Produkte und Dienstleistungen
Entdecken Validieren Umsetzen BetreibenLEBENSZYKLUS-PHASENEBENEN
Funktionalitäten und Features
Produktkomposition
28 | © mind to matter GmbH | http://mind-to-matter.com
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Was ist jetzt anders?
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?
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Kontakt
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