agile and user experience - crossing borders?
TRANSCRIPT
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Agileand UserExperice –Crossing Borders?
ChristophSchmiedinger10.11.2016
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Agile?
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It‘s allabout the stakeholders...
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TheinitialScrum picture
Modellausden90ern...
ProductBacklog
Iteration
Daily
ProductScrumTeam
PO
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VonScrum 1.0zuScrum 3.0:https://blog.borisgloger.com/2015/06/08/von-scrum-1-0-zu-scrum-3-0/
Product Backlog:• Small• No upfront filling
Solve aproblemthat the user has!
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How to achieve?
Observe user needs
Quickly develop asolution
Let the user test every increment
Incorporate the user‘s feedback
Don‘t ask the user what hewants...
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DesignThinking
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UXDesignis anessentialpart of the development teamand therefore acore capability
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Thedevelopment team writes most of the user stories!
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NordstromInnovationLab
Source:NordstromInnovationLabVideohttps://www.youtube.com/watch?v=szr0ezLyQHY
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Source: elen1 / 123RF Stock Photo
Maria34 Jahre alt„Skeptikerin“
ø Vermögen: ~50.000,-ø Deckungsbeitrag: 17%Favourite Channel: Desktop
Personas UserExperienceFairs
CustomerJourneys
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What can we learn fromleading edge organizations?
Build your teams aroundproducts &processes
Align organizational structureaccording these teams
Let them create the best user experience(while pursuing asustainable business model)
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Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
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Source:AgileWayof WorkingatINGNetherlandshttps://www.youtube.com/watch?v=NcB0ZKWAPA0
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SelbstsicherzumErfolg.