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A g g r e g a t o r ( A B u s i n e s s Q u i z ) By – Virendra Mathur

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A g g r e g a t o r

( A B u s i n e s s Q u i z )By Virendra Mathur

1

P R E L I M S

( 15 Questions, 5 Star Marked )

2

Blitlab tablet uses liquid bubbles to instantly generate this script from text or relief images input, thus helping a class of people read fast and efficiently. It converts complete files of this script into text in no time in contrast to other devices which can convert only one line at a time. It is still in developing phase and is considered a better solution as only 1% of total books are available in print in this script. This is by far the first of its kind device developed for such purpose.

Thus what specialty does BliTab serve ?

Source www.ibtimes.co.uk1

3

Harris Tweed partnered with Heriot-Watt Universitys School of Textiles and Design to create this Smart Fabric imbued with the characteristic fragrance called Aqua Alba for this brand. The fragrance has been created by Angela Flanders taking inspirations from the iconic taste of the world renowned products of this brand.

Identify the brand for which this scented Smart Fabric has been created.

2

4

This popular media and entertainment channel is owned in joint collaboration by Lakshmi Mittal, Kishore Lulla and Gokul Binani. It launched its fist services in UK in1999 as a subscription package along with Sony Entertainment Television. The channel is one of the Big Three Indian channels to operate worldwide. Its movie production arm has movies such as Once Upon A Time In Mumbai, Peepli Live, Dev.D, Agyaat etc. under its production credits.

Which global entertainment channel is this ? 3

5

They came up with 'Defeat the Tax monster' where this insurance brand created a Tax monster character for educating followers about ways of saving tax, while creating awareness for its new schemes.

Which brand ?

4

6

He launched Govinda and Chunky Pandey with his super-hit films. He is also the person who designed the campaign Har Har Modi, Ghar Ghar Modi before the 2014 elections. In January 2015, he was appointed as the chief of this board which garnered recent criticism due to its actions.

Which board/body is this ?

5

7

This Indian grown chain added Icon to its already existing list of Imax, ECX, Premiere, Mainstream and Directors Cut group of sub-brands. What common prefix, a very huge name in its industry, does these sub-brands share ? 6

8

Confederation of All India Traders (CAIT) has asked this person to remove the name of his portal as khanmarketonline.com which he has announced on his birthday on December 27, 2015, as the name resembles to the one in Delhi, which is an upscale market and a global brand in itself.

Who owns this portal called khanmarketonline.com ?

7

9

Apple announced a partnership with X to bring ApplePay, which provides an easy, secure and private way to pay, in China. X cardholders can now add their accounts to ApplePay on iPhone, Apple Watch and iPad.

Apple partnered with which banking giant of China to launch this service ?

8

10

This Indian bank partnered with Walt Disney to create customized Star Wars debit cards for its customers.

Which banks innovative branding strategy is this ?

9

11

Yes Bank and EXIM Bank (Export-Import Bank of India) tasted success by launching this new type of bonds in India. The issuer of such bonds publicly declares that the capital is being raised to fund projects relating to renewable energy, emission reductions and so on. EXIM bank issued such a bond in March last year, amounting to $500million and it was Indias first dollar denominated bond.

What type of bond is this ?10

12

Identify the parent company from the advertisement.

11

13

Abid Ali Neemuchwala is the newly appointed CEO of this Indian born global firm. Neemuchwala joined this firm as group president and COO from TCS last year to revive this firms Indian market and to compete with local outsourcing competitors. He will take the post on February 1.

Which firm appointed him as their new CEO ?

Image source : economictimes.indiatimes.com12

14

There were only three of these special Rolls Royce Phantom models released by the company.

Whom do they pay tribute to/ What are they called ?13

15

What is his companies most famous offering to the world of beverages ?14

16

Connect is a platform that connects teachers across different campuses within the same group of schools enabling them to share their presentations and other teaching resources on a Virtual Academic Network (VAN).

Which TATA company released Connect ?

15

17

P R E L I M S A N S W E R S

18

Blitlab tablet uses liquid bubbles to instantly generate this script from text or relief images input, thus helping a class of people read fast and efficiently. It converts complete files of this script into text in no time in contrast to other devices which can convert only one line at a time. It is still in developing phase and is considered a better solution as only 1% of total books are available in print in this script. This is by far the first of its kind device developed for such purpose.

Thus what specialty does BliTab serve ?

Source www.ibtimes.co.uk1

19

It is the first Braille iPad with the specialty to convert text or images into braille script.

20

Harris Tweed partnered with Heriot-Watt Universitys School of Textiles and Design to create this Smart Fabric imbued with the characteristic fragrance called Aqua Alba for this brand. The fragrance has been created by Angela Flanders taking inspirations from the iconic taste of the world renowned products of this brand.

Identify the brand for which this scented Smart Fabric has been created.

2

21

Johnnie Walker

22

This popular media and entertainment channel is owned in joint collaboration by Lakshmi Mittal, Kishore Lulla and Gokul Binani. It launched its fist services in UK in1999 as a subscription package along with Sony Entertainment Television. The channel is one of the Big Three Indian channels to operate worldwide. Its movie production arm has movies such as Once Upon A Time In Mumbai, Peepli Live, Dev.D, Agyaat etc. under its production credits.

Which global entertainment channel is this ? 3

23

24

They came up with 'Defeat the Tax monster' where this insurance brand created a Tax monster character for educating followers about ways of saving tax, while creating awareness for its new schemes.

Which brand ?

4

25

Bajaj Allianz

26

He launched Govinda and Chunky Pandey with his super-hit films. He is also the person who designed the campaign Har Har Modi, Ghar Ghar Modi before the 2014 elections. In January 2015, he was appointed as the chief of this board which garnered recent criticism due to its actions.

Which board/body is this ?

5

27

28

This Indian grown chain added Icon to its already existing list of Imax, ECX, Premiere, Mainstream and Directors Cut group of sub-brands. What common prefix, a very huge name in its industry, does these sub-brands share ? 6

29

30

Confederation of All India Traders (CAIT) has asked this person to remove the name of his portal as khanmarketonline.com which he has announced on his birthday on December 27, 2015, as the name resembles to the one in Delhi, which is an upscale market and a global brand in itself.

Who owns this portal called khanmarketonline.com ?

7

31

32

Apple announced a partnership with X to bring ApplePay, which provides an easy, secure and private way to pay, in China. X cardholders can now add their accounts to ApplePay on iPhone, Apple Watch and iPad.

Apple partnered with which banking giant of China to launch this service ?

8

33

34

This Indian bank partnered with Walt Disney to create customized Star Wars debit cards for its customers.

Which banks innovative branding strategy is this ?

9

35

36

Yes Bank and EXIM Bank (Export-Import Bank of India) tasted success by launching this new type of bonds in India. The issuer of such bonds publicly declares that the capital is being raised to fund projects relating to renewable energy, emission reductions and so on. EXIM bank issued such a bond in March last year, amounting to $500million and it was Indias first dollar denominated bond.

What type of bond is this ?10

37

Green Bond

38

Identify the parent company from the advertisement.

11https://www.youtube.com/watch?v=UYIE4KBvVhM

39

Patanjali Ayurved Limited

40

Abid Ali Neemuchwala is the newly appointed CEO of this Indian born global firm. Neemuchwala joined this firm as group president and COO from TCS last year to revive this firms Indian market and to compete with local outsourcing competitors. He will take the post on February 1.

Which firm appointed him as their new CEO ?

Image source : economictimes.indiatimes.com12

41

42

There were only three of these special Rolls Royce Phantom models released by the company.

Whom do they pay tribute to/ What are they called ?13

43

They were named Ghost Mysore, paying tribute to Tipu Sultan, his war tactics and bravery

44

What is his companies most famous offering to the world of beverages ?14

45

46

Connect is a platform that connects teachers across different campuses within the same group of schools enabling them to share their presentations and other teaching resources on a Virtual Academic Network (VAN).

Which TATA company released Connect ?

15

47

48

Safety Slide !

49

F i n a l s IB ForwardDifferentialIB ReverseLong Visual Connect*You can see an answer getting repeated in the quiz. Two different questions, same answer*

50

I B F o r w a r d 22 questions worth 10 points each.On pounce, a team will play for +20/-15.If you want to speak out of turn, pounce while the pounce window is still open.

51

X partnered with Disney to come up with Lightsaber Escape, an app that lets you use your smartphone as a lightsaber so that you can battle Stormtroppers in your phone browser and practice some of the moves. The campaign is named as ___X___ ______ Experiment.

Identify the company.

Image source : digitalsynopsis.com

52

GOOGLE Inc.

53

He is regarded as the founder of modern management whose writings contributed a lot towards the corporate structure of companies as in present. His career as a business thinker began in 1942 when he was granted access to internal meetings of X (a company). He was invited by Donaldson Brown, administrative head of X to conduct what was called a political audit in 1943.In 1946 came out the book titled Concept of the Corporation, resulting from his audit of two years, it popularized Xs multidivisional structure though it hardly got good reviews from Xs revered chairman, Alfred Sloan. It can be owned to the fact that X, during that time, was itself a very successful corporation in the world.

Identify this famous writer and X (the company).

54

Peter F. Drucker

Image source : Wikipedia.org

55

It was Erik Wallenbergs invention that changed the packaging industry forever. Initially it came in a particular shape which gave this company its name. This company was started by Ruben Rausing building on Eriks innovation. The product, in no time, became a big hit and thus became a generic name for such type of packaging. The first and foremost problem it solved was to replace the clumsy senseless glass bottles which were used to preserve milk.

Which company gets its name from this much popular product ?

56

57

This energy drink, produced by a London based company of the same name, shares its apt name with this famous persona from this enduring group of people of a specific region of the world. This has been developed as a 100% natural substitute to energy drinks available here, to also pay tribute to this community of adventure lovers and the one, most famous of them.

Give me the name of the drink.

58

59

Being the chairman of three different car companies in three different parts of the world, he is also known by titles such as Le Cost Killer! and Mr. Fix It for his sheer brilliance in steering two companies at the verge of shutting down to now global players. He was so loved in Japan that he became the central character of a 7-season Japanese manga comic series, titled in English The True Life Of ______ _____ in the Big Comic Superior.

Who is this businessman, known globally for his disciplined schedule and great business tactics ?

60

Carlos Gohn

61

Belvedre The Polish presidential PalaceConnect to a famous beverage, in news recently !

62

63

Bulletproof Coffee has became a cult in the daily beverage intake in US after Dave Asprey detailed out his recipe of preparing it. He got this idea after drinking a special tea brewed with yak-butter in Tibet. Thus he decided to use this product that originated in ancient India to brew his coffee with and also to find a competitor to the yak-butter brewed beverage. Perhaps the earliest mention of this product in American literature occurs in an 1831 Edgar Allan Poe short story, MS Found in a Bottle, which describes a trading ship in Java carrying coir,jaggeree, X, cocoa-nuts, and a few cases of opium.

What is this main ingredient/cult ingredient which is in high demand today in US ?

64

Ghee

65

This company was started by Vishal Gondal in 1999 along with four other partners and soon became the largest game developer in India, clocking around $400,000 at one time in 2011. It was acquired by the Indian arm of The Walt Disney Corporation in 2011.They developed titles like Bioshock, Warchess, Godzilla and many other successful game titles. In India, this company runs the countrys only subscription based PC games services called GamesOnDemand

Which company is this ?

66

indiagames.com

67

Which business group operates Spencers Retail and Hypermarkets chain of stores ?

68

69

This multi-national corporation was started by Habil Khorakiwala by incorporating Worli Chemical Works (acquired by his father in 1959) with the pharmacy division of Akbarallys. This is the first company outside of US and Europe to manufacture recombinant human insulin. This company sold there protein nutrition business, including brands like Farex and Protinex to dairy giant Danone for Rs 1,280 crore.

Which major Indian corporation is this ?

70

71

Legend has it that such superior quality towels could not be manufactured outside Turkey but they did that in India in 1993 by setting up the terrycloth towel facility in Vapi, Gujarat. The company now owns Christys, a brand that serves towels to British Royal Family itself. They also owns the contract to manufacture Wimbeldon Towels . They recently acquired Vikram Ispat, the sponge iron business of Aditya Birla Group. The group is headed by Balkrishan Goenka and also ventures into pipe manufacturing, steel and textile industry.

Which $3-Billion group is this ?

72

73

This Indian company has partnered with European giant Airbus to manufacture Army helicopters in India under the Make In India scheme. The same company has also forayed into the e-commerce space with its website m2all.com for the first time to make the dealing and checkout experience faster for its customers.

Which Indian giant ?

74

Mahindra & Mahindra

75

This company states a unique objective for its growth plans, called 10-by-10, that is to be 10 times the current size, for the whole group. Their Agro firm recently announced the acquisition of agro company Astec LifeSciences in India. They are also expanding into e-commerce sector as their chain of gourmet retailing stores, Natures Basket acquired a small e-tail company to merge and to expand online.

Who is this big player in Indian business field ?

76

77

It all started in 1990 when Lacchman Das Mittal retired from Life Insurance Corporation of India as a zonal manager. He then took up the family business- Sonalika Implements set up by his father in 1969 and converted it into a multi billion empire, only to be ranked third after Mahindra&Mahindra and TAFE in India. His daughter, Usha Sangwan, is LICs first woman managing director.

What does Lacchman Das Mittal set up thus ?

78

International Tractors Limited

79

He founded the New India Assurance Co Ltd. In 1919. As a president of Indian Olympic Association, he financed the Indian contingent to Paris Olympic in 1924. He also constituted the Chair for Sanskrit Studies at the Bhandarkar Oriental Research Institute, Pune.

Who is this famous Indian pioneer ?

80

Sir Dorabji Tata

81

Any mobile phone user in Bihar can give a missed call to a specific number to immediately get a return call that will play Kan Khajura Tesan for 15 minutes. Besides a series of entertainmentprograms, the channel of course plays advertisements ofthis companies brands.

Which giant came up with this innovative branding strategy to connect to its customers living in dark areas ?

82

83

He sent his girlfriend some flowers on her birthday through a florist but the florist did a pathetic job. Experiencing this, Vikas Gutgutia thought that there is some space to venture in the floral market. Thus, he stepped out to establish X, today, as said the worlds largest chain of floral boutiques with outlets in every prominent city of India(Chandigarh too). Their first store opened in 1994 at South Extension II, Delhi. Today, he owns a complete chain of outlets including X weedings, X Floral Touch India & Dubai, X Tahiliani (luxury store) and others.

What does Vikas Gutgutia established thus ?

84

85

Connect to the parent group

86

87

After the effectiveness of Glass-Steagall Act that required the splitting of commercial and investment banking businesses, Henry X and Harold Y (with other partners) formed XY on September 16, 1935. it joined the NYSE in 1942. The bank offered $50million bond to help finance European reconstruction efforts after WWII. In 1962, the bank developed first computer model for financial analysts. Robert Baldwin was the most famous chairman of this bank who expanded this into a full-service financial brokerage. Under his leadership, instead of taking country club memberships, it rented Madison Square Garden sky boxes to entertain clients at Knicks and Rangers games.

Which banking giant is this ?

88

89

What came up in the Treaty of Asuncin signed on March 26, 1991 with the objective of establishing a common market among the participating countries. Later, theTreaty of Ouro Pretowas signed to supplement the first treaty, establishing that the Treaty of Asuncin was to be a legally and internationally recognized organization.

90

91

This product debuted a year ago but the company launched it recently for the global usage. Currently, it will be available in U.S. East, U.S. West and Europe. The X WorkMail forms a part of group containing X WorkDocs and X WorkSpaces for the I.T. enterprise storage and sharing services.

Which company launched these services to its huge client base ?

93

NILE

Available at a price of $95, this cologne is named Leaders Number One inspired by this world famous leader. Caviar, known for themed remakes of Apple products, designed and launched an iPhone carrying his profile, the countries emblem and a verse from national anthem. Such iPhones were released on his 63rd birthday and only 63 units were produced.

Who is this famous man ?

94

95

S C O R E s P L E A S E !

96

D i f f e r e n t i a l( 3N+5 ) The round consists of 6 questions.N is the number of teams answering the question wrong / not answering.No pounce allowed. Write your answer on the sheet of paper.

97

The short movie MissionA7000 was an innovative branding strategy from this company to launch their new product. The promotions started with FakingNews releasing the first article related to this movie and censorship ban. This comic-strip story features Louis Santiago trying to escape his kidnappers using this product and his hacking skills. He travels through India, Istanbul and Dubai during this time. This is not the first time the company has done this, previously collaborating with Ranbir Kappor for another product launch where he interacted with fans on six different social networks in a day.Identify this company.

98

Lenovo

99

This blended whisky, in particular, gets its name from the ballad of The X which tells of the heroic Prince Bonnie Charlies 1745 Jacobite uprising led by a troop of X.

What is X ?

100

101

Cowboy Ventures founder Aileen Lee coined this term (X) in November 2013 TechCrunch blogspot for startups evaluating themselves at $1 billion mark. Since then, it has become a common phrase to refer to such startups that have gathered a $1 billion market value. As of August 2015, the list is led by Uber (transportation), Xiaomi(consumer electronics) etc. Another term, Y was coined for the startups crossing a $10 Billion evaluation mark.

What are the terms X and Y ?

Differential will be applied only on both X and Y as answers. For either X or Y, a team will get 5 points. A team answering both X and Y will get full differential points.

102

X UnicornY - Decacorn

103

This company came recently in news as they hired a local contractor to restore their Downtown Dubai hotel that got damaged while the firework show on New Year celebration. They are one of the largest real state players in UAE and has in list the construction of Burj Khalifa and Downtown Dubai among others.The company also came in news in allegiance of misappropriation of funds during their construction of 2010 Commonwealth Games village in India. Which UAE construction giant is this ?

104

105

The design for this structure was a result of discussion between Maurice Koechelin and Emile Nouguier to construct a suitable centerpiece for the 1889 Exposition Universelle. Koechelin, working at her home described the idea as a greatpylon, consisting of four latticegirdersstanding apart at the base and coming together at the top, joined together by metal trusses at regular intervals. The head of the construction company showed little interest but still approved the project, unknowingly giving his name to this iconic structure.

What construction was thus approved ?

106

107

In their Germany campus, this company released the robot GoCart that serves their utterly iconic product on demand. In contrast with the wending machines that cannot move, this robot comes with an app and direction manual and serves you by coming to you. You need to scan the QR code, install the app and order.

Which iconic brand/company is this ?

108

109

S C O R E s P L E A S E !

110

I B R e v e r s e 22 questions worth 10 points each.On pounce, a team will play for +20/-15.If you want to speak out of turn, pounce while the pounce window is still open.

111

Ernest Henderson and Robert Moore started this huge hospitality brand by acquiring the first building in Massachusetts. Today, its the second largest in the Starwood group after their Westin group of brands.

Identify this brand from the clip. https://www.youtube.com/watch?v=gW1--YIl9Yc

112

113

This company is a subsidiary of U.S. conglomerate Textron and is famous for its small, piston-powered aircrafts.

Identify this company from the logo.

114

115

Modest beginnings in Lengnau, Switzerland in 1917 Lisa Ray2015 Good Design AwardsOfficial timekeeper of Brisbane International for the first timeConnect to a prestigious name in watchmaking industry.

116

117

A joint venture between Elgin Watch Company of U.S. and Lip of France laid the groundwork for these type of watches. Astron, unveiled by Seiko in 1969, was the first X watch. The production of these new types of watches was taken hands on everywhere in the world, but the mature Swiss watch industry hesitated, plunging their sales gravely during 1978 while strengthening both American and Japanese watchmaking industry. Hence, this period of time was marked by a lack of innovation in Switzerland at the same time the prospering of other watch industries in the world, triggering a global phenomenon.

What was this phenomenon, rightly called so based on the name of the material that brought the revolution in one sense ?

118

QUARTZ

119

It converts services-to-software and learns up the information regarding patterns of decision making so that it can take decisions for the enterprise while the human resources indulge in creativity and business development.This is the worlds first by Digitate, a subsidiary of this technology giant.

Who ?

120

121

Japanese automaker X, announced that it will partner with Y, the American automobile giant to inculcate the SmartDeviceLink open-source software (developed by Y) in its cars. This allows drivers to manage smartphone apps using display screens, buttons or voice commands. Many apps like Spotify, Dominos Pizza are available on Ys app.

Identify X and Y.

122

X ToyotaY - Ford

123

This Chinese multinational announced jewel versions of two of its smartwatches released in 2015, Jewel and Elegant partnering with Swarovskis Gemstone Business. They ae provided with AndroidWear and are compatible with Android and iOS. This companies smartwatches come with heart rate sensor and 6-Axis motion sensor.

Which Chinese technology giant is this ?

124

125

This advertisement by 3M for one of its products was hugely popular last year in business circles. The product is known globally for its long durability and can be found in use for daily practices in every home.

Identify the product. https://www.youtube.com/watch?v=LL50Q0EEE1k

126

Well . . .

127

Bob Woodward when working in The Washington Post in 1972 was teamed up with Carl Bernstein. Together, they came to be known as Americas most famous journalist as they spearheaded a daunting task and the reporting of the whole plot as it unraveled. Their article in The Washington Post won a Pulitzer Prize and the work was penned down by them as two bestselling books, All The Presidents Men and The Final Days.

What did they do ?

128

They were the one who brought to the fore The Watergate Scandal

129

Yes !Identify the advertiser.

130

131

Parisian chemist Angelo Mariani mixed cocaethylene (cocaine+alcohol) and wine and started selling it as Vin Mariani. It soon gathered a large audience including names like Alexander Dumas, Jules Verne etc. Seeing the success, Dr. John Stith Pemberton of Atlanta himself a morphine addict following an injury in Civil War - decided to create his own drink and named it Pembertons French Wine Coca but soon it became illegal due to a prohibition passed in Georgia. It didnt became illegal due to cocaine but due to alcohol. Seeing this, Pemberton changed the formula by replacing wine with sugar syrup and thus debuted his new product in 1886 : X- The Temperance Drink.

Identify X.

132

133

The book reveals the hard work and challenges faced by Subhasish Chakraborty when he decided to start this company in 1990, today a leading logistics solution provider across the globe.

What did he establish ?

134

135

The Acme Corporation is the second richest company in this category, very famous for the range of its outlandish products that fail or backfire catastrophically at the worst possible times. In a gag TV series, it appears to be a conglomerate which produces every product possible, however extravagant or elaborate, such as Acme Rocket-Powered Products Inc. or The Acme Giant Rubber Band (for a specific purpose) etc.

Where do we see Acme products unveiling their danger on TV ?

Acme Instant Tunnel always backfiring on the protagonist

136

The Road Runner Show

137

Charles Dickens drew the reference of this bank for his famous novel, published originally in 1859, from the actual bank of Child&Co. the oldest private bank in England and possibly in the world. It was founded in 1560 and has occupied the same site in Fleet Street ever since. This bank now is a part of The Royal Bank Of Scotland group. He writes of the bank as . . the partners in the House were proud of its smallness, proud of its darkness, proud of its ugliness, proud of its incommodiousness.

Name the bank and the novel.

138

Tellsons Bank in A Tale Of Two Cities

139

The Storm on the Sea of Galilee this famous 1640s art work became the cover of a famous book by Peter L. Bernstein, one of the most revered author writing on business risk and management and a great financial historian.

What was the apt title given to the book, describing the stories of giants of business and science like Pascal, Bernoulli and those who were relatively unknown at their time ?

140

141

She was one of the most sought after actress in late 70s after her debut in Dev Anands Des Pardes. Being a news maker since beginning, she had some very famous link-ups with Sanjay Dutt and Superstar Rajesh Khanna before finally being married to her present day tycoon husband. She had acted with Rishi Kapoor in six films including Bade Dil Wala and Karz. Her other famous filmography includes Rocky, Fifty Fifty, Souten, Suraag, Insaaf Main Karunga, Adhikar, Yudh, Khuda Kasam, Samay Ki Dhara and many more.

Today, she is the head of the philanthropy and charity division of his husbands empire. Who is she ?

143

He started his first venture while he was still studying in Delhi Engineering College. Sameer Bhatia and Yahoo! were his inspiration that time. He aspired to go to Stanford, because that was where Yahoo was built, but lack of financial resources and poor hand on English made him to decide to learn coding by himself. He started building his own content management system with some of his college mates, which went onto being used by some of the biggest news publications including The Indian Express. He always want to venture in internet or mobile payment ecosystem and his idea was of paying through mobile. That is when he established X the parent of todays mobile payment business, Y. He is also the resident DJ at X, often forcing his colleagues and teammates to listen to the music he discovers.

Who is this young Indian businessman and identify Y ?

144

145

This magazine was acquired by the Washington Post in 1961. It ceased its print operations with the December 31, 2012 issue and transitioned to an all digital format, called the X Global. At this time, it was run by IAC group. IBT group acquired this magazine in 2013 and re-launched a print edition on March 7, 2014.

Which magazine ?

146

147

Their old logo was their name written in full in capital letters. This is their new logo.Identify the organization.

148

149

The predecessors of this company have history dating to 1888. In 1909, James H. X and John A, Y merged their interests to form X-Y Book Company, even a great player in education market today. This company is now known as X-Y Financial and serves as the parent company of S&Ps rating services, S&P Capital IQ, Platts, J.D. Power and Associates and is the majority owner of S&P DowJones indices venture. X-Y sold their entire educational division to Apollo Global Management in 2012. The shareholders voted to change the companys name to X-Y Financial on May 1, 2013.

Give me X-Y ?

150

151

American Defense Contractor

A subsidiary of Boeing. An American aerospace manufacturing and defense contractor company.

Named after native American axe.

Current operators ( in blue )Connect.

152

TomaHawk Cruise Missiles

153

Lyle D. Goodhues invention gave birth to a new billion-dollar industry after WWII as the usage of his designed product became more and more popular. He developed what was called as Bug Bombs for the US Army to protect them from Malarial mosquitoes while fighting the war. It became more of a popular commodity after Philippines fell in 1942, the main reason for the failure of American soldiers being malaria.

What industry does his invention gave birth to ?

154

Aerosol Can making Industry.

His invention was Aerosol Cans which were called Bug Bombs as they dispense mosquito-killing liquid in the form of mist to kill mosquitoes. It turned out to be a deciding factor for the triumph of American and British armies during WWII.

155

S C O R E s P L E A S E !

156

Long Visual ConnectA set of eight images and nine slides in total. Marking scheme is specified on each slide.Each slide contains the information whether or not it asks for individual identification. In case of individual identification, you have to write the answer on paper. It carries 15 points.

157

+50/-5 He joined TATAs in January 1940. He was instrumental in promoting the Investment Corporation of India in 1937. He was responsible in promoting ICICI (Industrial Credit and Investment Corporation of India Ltd.) who regarded him as a founding father. Besides being the Director-in-charge of the Investment Corporation, he was also the Chairman of the Textile Companies, NELCO and the New India Assurance Company.He represented India as a non-official delegate at the International Monetary Conference at Brettenwoods in 1944.

Identify the person ?

158

Ardeshir Darabshaw Shroff

159

SirPurshottamdas Thakurdas+45/-5

160

+40/-5

Lala Sri Ram

161

+35/-5He became Municipal Commissioner of Bombay in 1928. He was the first Indian to hold this position.After 23 years in Government, he joined TATAs in 1931. He was responsible in bringing some measures like profit sharing bonus which was unheard of till then in the Indian industry. He was also responsible for the Indianisation programme. A journalist in Illustrated Weekly of India described him as "an image of the Average America's idea of big business.

Who is this from the family of TATAs ?

162

Ardeshir Dalal

163

+30/-10Titled as A Brief Memorandum Outlining a Plan of Economic Development for India

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+25/-10An astute Marwari, he received the learning of business tactics from the father of his first wife early on. He became the founding president in the Harijan Sevak Sangh founded by Mahatma Gandhi in Delhi. He established Hindustan Motors in 1940s. After independence, he diversified his business by investing in tea and textiles, cement, chemicals, rayon and steel tubes. Uco Bank, formerly United Commercial Bank, established in 1943 in Kolkata was his brainchild. He founded the Technological Institute of Textile & SciencesinBhiwaniamong other educational institutions in 1943.

Who is this Indian pioneer ?

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Ghanshyam Das Birla

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Kasturbhai Lalbhai cofounder of Arvind Mills+20/-10

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John Mathai+15/-10

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+10/-15

J.R.D. Tata the name goes in the connect

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Safety Slide !

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B o m b a y P l a n .

It was named as A Brief Memorandum Outlining a Plan of Economic Development for India and was signed by these 8 dignitaries of Indian Business ecosystem.

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