agentie branding, servicii branding, strategie brand holding de companii green future
TRANSCRIPT
Ce exprima brandul tau?
ReBranding?
Kinley - A Coca-Cola Company 2012 REBRAND 100 > distinction
Component Rebrand - Brand Extension Country Base: Israel
Industry/Sector/Keywords: Beverages, Food, Consumer Goods and Retail Products,.
Result From a thorough qualitative and neuro-sensory (eye-tracking method) research, the new Kinley won high recognition and nearly total preference, compared to every competitor in the category. It was launched in all points of sale across Israel, and generated broad affection and acceptance among the crowd. !
!!Challenge Re-invent Kinley: from a single product to a branded platform, with new relevance and appeal. !Kinley should re-conquer its lost consumers and attract new ones. It must provide them with a rational solution to their health needs and an emotional connection. It must also differentiate itself from the new competition. ! Kinley was re-built as a branded platform
consisting of four series. The brand identifies with an adult view on life: elegant, solid, self assured and intelligent. However it is a mass
brand, not exclusive or alienated. Kinley stands for minimalism, refinement, luxury and
sophistication, and focuses on what's really important.
!The highly recognizable symbol is both modern and authentic: a simplified evolution. It's the minimal embodiment of water, pure, delicate, sensual, yet encompasses the whole within. The tagline: Less is More. !
Strategie de comunicare
Ce vinde Apple?
Senzatii?
Senzatii?
Va multumesc pentru timpul acordat! !Daniel Rosca
• www.about.me/DanielRosca
• www.b2b-strategy.ro
• 0744 33 66 43
• Interim Marketing Manager
• B2B STRATEGY
• Timisoara, Str. Paris Nr. 4