agent appreciation gathering in jb (23rd february 2016)

iProperty.com Malaysia 2016 Highlights iProperty.com Malaysia’s General Manager of Agent SalesLeon Kong

What Buyers & Investors want?

• Malaysians are still eager to invest in the property market despite concerns of price increase

• Over 5,000 respondents

• 68% aged between 21 to 40 years old

Asia Property Market Sentiment Survey Report 2015 (H2)

Who are the Buyers & Investors?

60% 40%

(Southern Region)

Market Sentiments (H2)

• Challenges of the Current Market Buyers are finding it difficult to purchase affordable homes

• GST Properties are estimated to have increased by 3.97%

• More Affordable Housing PR1MA has already received a total of 1,016,000 applicants

• A Slow and Soft Market in the First Half of 2016 In mid 2016, the property market will start climbing throughout

2017. It is expected 2018 will be the next property high

Understanding the Market (Southern)

0%

20%

40%

60%

80%

100%

46%

18% 15%6% 6%

4% 2% 2% 1%

Consider Themselves


Own, with mortgage still to be paid

Rented Staying with parents Own, mortgage free 0%

20%

40%

60%

80%

100%

40%

19% 21% 17%

Status of Property Lived In


Executive / Managerial

Professional / Technical

Self Employed

Sales

CEO/ Senior Management

Civil Servant

Clerical / Administrative

Other

Retired

Student

Homemaker

Unemployed

0% 20% 40%

30%

27%

11%

4%

5%

5%

4%

5%

3%

2%

3%

2% Current Occupation

Below RM30,000

RM30,001 – RM90,000

RM90,001 – RM180,000

RM180,001 – RM300,000

RM300,001 – RM500,000

More than RM500,001

Prefer not to say

0% 20% 40% 60% 80% 100%

11%

34%

26%

12%

4%

11%

8%

Annual Household Income


Budget to Purchase (Southern)

0%

20%

40%

60%

80%

100%

61%

27%

7% 5% 1%

Budget to Purchase

Last Report (H1) Current Report (H2)

Below RM500,000 73% 61%

RM500,001 - RM800,000 20% 27%

RM800,001 - RM1 Million 4% 7%

RM1 Million to RM3 Million 3% 5%

RM3 Million and above N/A 1%

When to Purchase (Southern)

Within the next 6 months 6 - 12 months from now 1 - 2 years from now At least 2 years or more from now

0%

20%

40%

60%

80%

100%

16%

32% 33%18%

When to Purchase

Last Report (H1) Current Report (H2)

Within Next 6 Months 3% 16%

6 - 12 Months from now 15% 32%

1 - 2 years from now 59% 33%

At least 2 years or more from now 23% 18%

Type of Property (Southern)

Terraced House

Private condominiums/serviced apartments

Semi-detached house

Detached House

Homes under PR1MA

Homes under Malaysia My First Home scheme

Flat/walk-up apartment

Bungalow

Homes under Malaysia My Second Home scheme

Youth Housing Scheme

Office / Retail

Government Housing

Student Housing

Retirement Homes

Industrial

Other

Hotels

0% 20% 40% 60% 80% 100%

52%

28%

24%25%

18%18%

10%10%

9%8%9%

7%5%

2%2%

1%Type of Property Interested in Purchasing

Type of Property (Southern)

Terraced House

Private condominiums/serviced apartments

Semi-detached house

Detached House

Homes under PR1MA

Homes under Malaysia My First Home scheme

Flat/walk-up apartment

Bungalow

Homes under Malaysia My Second Home scheme

Youth Housing Scheme

Office / Retail

Government Housing

Student Housing

Retirement Homes

Industrial

Other

Hotels

0% 20% 40% 60% 80% 100%

52%44%

35%

28%21%

16%16%

15%13%

11%11%

9%8%

7%4%

2%2%

Type of Property Interested in Purchasing

Below RM500,00040%

RM500,000 - RM 1 million51%

RM1 million & Above

9%

SEMI DETACHED

Be-low RM500,00055%

RM500,000 -

RM 1

million43%

RM1 million & Above

2%

TERRACE

Below RM500,00052%

RM500,000 - RM 1 mil-lion44%

RM1 million & Above

4%

CONDOMINIUMS

Top 3 Preferred Property Types 2015 (Nationwide)

Below RM500,00052%

RM500,000 - RM 1 million41%

RM1 million & Above

7%

SEMI DETACHED

Be-low RM500,00072%

RM500,000 -

RM 1

million26%

RM1 million & Above

1%

TERRACE

Top 3 Preferred Property Types 2015 (Southern)

Below RM500,00060%

RM500,000 - RM 1 mil-lion37%

RM1 million & Above

3%

CONDOMINIUMS

Top 10 Searched Areas Trends (Southern) 2013

Johor Bahru

Nusajaya

Skudai

Seremban

Masai

Kulai

Gelang Patah

Ulu Tiram

Nilai

Melaka Tengah

2014Johor Bahru

Nusajaya

Skudai

Masai

Seremban

Kulai

Gelang Patah

Ulu Tiram

Melaka Tengah

Nilai

2015Johor Bahru

Nusajaya

Skudai

Seremban

Masai

Gelang Patah

Ulu Tiram

Melaka Tengah

Horizon Hills

Kulai

Condo Directory Views in Johor Building Name

Horizon Residence @ Bukit Indah Serviced Apartment

Larkin Residence

Palazio

1Medini

Duta Impian

Bukit Saujana Apartment

Prima Regency Service Apartment

Villa Bestari Apartment

Villa Krystal Apartment

Austin Perdana

Township

Bukit Indah

Larkin

Taman Mount Austin

Nusajaya

Johor Bahru

Bukit Saujana

Jalan Masai Baru

Johor Bahru

Skudai

Taman Austin Perdana

Views

11,769

5,742

5,549

4,214

3,361

3,318

3,258

3,092

2,595

2,233

No. of Listings

509

42

890

96

10

1

359

73

70

46

Day & Time – Top Johor SearchesDays: Tuesdays and Wednesday

Gain more searches based on the buyers and investors traffic

Emerging Mobile TrendsPaving the way for modern real estate business

iProperty.com Malaysia Mobile AppsiRealtor Consumer App Revamp

Including advancements of a better user experience and Featured Agent

iProperty.com Malaysia Mobile AppsiRealtor Mobile Improved Gallery & Premium Listing

Gallery improved for better usage and Premium Listing is enabled.

Agents Advertising Awards 2016What is it? (https://www.youtube.com/watch?v=eipCri0I_Sg)

• An awards ceremony to recognise the highest levels of achievements, leadership and innovation by real estate professionals and agencies

• 2nd year to run this awards

• We are opening the entries to all agencies nationwide this year after a successful launch last year

• Some of the awards are:• Outstanding Agency of the Year• Agency of the Year• Top Agencies in Central, Northern and Southern region • Breakthrough Agent of the Year• Star Agent – Area • Outstanding Leader• and many more

Entries will be starting next week! Join Us at our gala event!

Big DataOffering More Valuable Information to our Customers

Leverage on Data

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A tool to obtain Property Transacted Data Easily!

Why?• Gain information and knowledge in the most

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Understanding the MarketObtain Transacted Data to Better Position your Listings

AutopostAn efficient method to managing your listings

Why Autopost?

Schedule your listings in advance to ease your daily listing routine.

agent appreciation gathering in jb (23rd february 2016)

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