agency profile v3 (1)
TRANSCRIPT
![Page 1: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/1.jpg)
Advertising Campaign
Alexander Purvis
![Page 2: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/2.jpg)
Print Adverts
On Agency – Stop Stroke Fast Browstown Design – Inders Kitchen
![Page 3: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/3.jpg)
On Agency
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Brownstone Designs
![Page 5: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/5.jpg)
What was my Campaign?
Client - Mentos Campaign UP2UCompany - Martin Agency
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The TV and Billboard Adverts
https://www.youtube.com/watch?v=nRIa18IwAzs
Billboard Advert
TV Advert
Website/Game
![Page 7: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/7.jpg)
UP2U Campaign
![Page 8: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/8.jpg)
Its Competitors
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Agency Profile - History
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Who have they advertise for?
![Page 12: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/12.jpg)
https://www.youtube.com/watch?v=BJDni6Bopzo&x-yt-ts=1421828030&feature=player_embedded&x-yt-cl=84411374
![Page 13: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/13.jpg)
![Page 14: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/14.jpg)
![Page 15: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/15.jpg)
But who would buy this product?
Gender
Age
Lifestyle
Spending Power
![Page 16: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/16.jpg)
18 - 35
![Page 17: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/17.jpg)
Not a variety in agesBiast as I ask people I knowAdvert was not that effective
![Page 18: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/18.jpg)
Who is the advert aimed at?
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Distribution Channels
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Where was the advert placed?
![Page 21: Agency profile v3 (1)](https://reader034.vdocuments.mx/reader034/viewer/2022042701/55ba75bebb61eb9e648b464a/html5/thumbnails/21.jpg)
• £200 for 48 sheet billboard.• £300 For Bus stop for 2 weeks.• $10,00 for full age advert in regional Magazine.• $250,000 for national full page advert.
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Legal And Ethical Issues
What's the effect on the audience?What are the representations and issues with the advert?
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How Was This Advert Created?
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Are there any legal or ethical issues with the advert?
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What’s the ASA?
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USA Advertising Agency?