agency life - la salle universitybeatty/280/delphic_lasalle.pdf · 2012. 3. 16. · broad array of...
TRANSCRIPT
Agency Life LaSalle | March 16, 2012
Agenda
• About Me • About Delphic Sage • Agency Types • Daily Life • Internships • Q/A
About Me
• Started marketing in 1995 • Ran record label, ran record
distro, ran record store • Joined Internet Start-up in
2000 • In 2003, introduced to
Analytics • Joined Shop at Home, Food
Network, HGTV, DIY Network
More Me
• Global Marketing • VP of financial services
start-up • Agency Work
• And about that work…
Delphic Sage
• About Delphic Sage • Sample Clients • Sample Work • Agency Set-Up
A Few Delphic Sage Highlights
• Sunrise Senior Living • Bentley Systems • Wolf Trap • Songdo
• Sovereign Bank • Porcelanosa USA • Jersey Arts
What We Do
• Digital Strategy • Web Design • Web Development &
Integration • UI/UX • Online Marketing • Analytics &
Optimizations • Marketing
Automation
Agency Types • Full Service Agencies
– Small – Large
• Media – Transitioning (Horizon/Empower) – Digital (R/GA)
• PR – Transitioning (Serengetti) – Digital (Fleishman-Hillard)
• Digital Agencies – Full Service (Delphic Sage) – Specialized
• PPC (360I) • SEO (Think Seer) • Social Media (Chatterblast) • Design (Happycog) • Development (Digital Wave)
Daily Life
• Fast paced • Long hours • Clients • Cool Stuff isn’t paid for
stuff • Never bored • You define your destiny • Highly Productive • And that other stuff…
Internships
• Must haves – Coherent resume – LinkedIn Profile – Twitter account – Cover letter
• Standing out • Paid/Unpaid • What do you expect to
do • Goals
Q/A
Gregg Holtsclaw [email protected] |215-508-1800 x119 Delphic Sage www.delphicsage.com www.twitter.com/delphicsage www.delphicsage.com/blog