Age Defying Eyeliner & LiplinerCreamy Lipcolor

Oil BlottersDual Spectrum

Merle Norman CosmeticsMerle Norman CosmeticsNew Product Launch New Product Launch

PresentationPresentation 2009 2009

AGE DEFYING EYELINER AGE DEFYING EYELINER RATIONALERATIONALE

What is the purpose of this product?

Addresses anti-aging trend in

marketplace Update AUTOMATIC DEFINITIVE Eye

Pencil

Selling Tips When a customer asks for a replacement of her

favorite Definitive Eye/Lip Liner, offer her a seat and an application of the new Age Defying Eye/Lip Liner. This will allow you an opportunity to show her the creamier formulas of these pencils.

Because of the creamier formula, you don’t need to use as much pressure when applying.

Teach your customer to forward the lead a small amount, to avoid breakage.

Shaping tip: Hold the pencil in your writing hand. Grasp the shaper with your other hand. Using no pressure, turn the shaper one full rotation only to shape the lead.

LAUNCH SUPPORTLAUNCH SUPPORT

Education Summer Video: Online, DVD, YouTube & Facebook

Fact Sheet Smart Page Training on Tour

OIL BLOTTERS - RATIONALE

What is the purpose of this product?

Provide an easy to use

product Convenience Address need in oil

control

category

COMPETITIVECOMPETITIVE SITUATIONSITUATION

Merle NormanOil Blotters

$13.50

Sephora$10.00

MAC$12.50

                                                            

Clinique$14.50

Sell-Thru Tips Offer a complimentary skin assessment to any

client. Make sure testers are available at each

consultation station. When skin typing your client, if they indicate any

oily areas on their face, demonstrate oil blotting sheets.

Ask your clients what their main skin concerns are. Demonstrate Oil Blotter sheets if oiliness is an expressed concern.

Use “Oiliness” Concern Pamphlet to recommend oily skin product solutions. Oil Blotters are listed on back. Item # 58620.

Merchandising tip: keep retail stock of Oil Blotters in a clear glass fishbowl at cash and wrap. Display Oiliness Pamphlets next to bowl.

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Education: Fact Sheet Smart Page

Merchandising Silent Salesman Merchandising Display

Sheet

MERLE NORMAN DUAL SPECTRUM RATIONALE

Address trends in marketplace Provide UVA and UVB

protection Provide a modern formula

What is the purpose of this product?

13

COMPETITIVE SITUATION

Merle Norman$18.00

Clinique$20.00

Neutrogena$10.50

                                                                                                                         

Lancôme$29.50

PRODUCT KNOWLEDGEMERLE NORMAN DUAL SPECTRUM

BENEFITS FEATURES Helps prevent sunburn and signs of premature aging

UVA/UVB SPF 30 (Avobenzone - chemical sunscreen)

Helps soothe skin Chamomile Extract Helps protect against the damaging effects of the environment

Antioxidant (Vitamin E derivative)

Selling Tips It is always good advice to educate your clients about

the important need for daily sun protection. Share the what/why/how of aging of the skin. Share information found in the Aging Concern

Pamphlet regarding the need for daily sun protection. Item # 58623

Let both male and female customers know that Dual Spectrum is safe and effective to use on the face as well as the body. (Fragrance-free. Oil-free. PABA-free. Non-Acnegenic. Non-Comedogenic. Ophthalmologist tested.)

When a customer purchases Dual Spectrum, ensure you tell them that it may cause staining on white fabric. Tell them to use caution when wearing white.

If staining does occur, advise to clean with white vinegar.

LAUNCH SUPPORTVISUAL MERCHANDISING

LUXIVA CREAMY LIPCOLORLUXIVA CREAMY LIPCOLOR

LUXIVA CREAMY LIPCOLOR - LUXIVA CREAMY LIPCOLOR - MARKETING RATIONALEMARKETING RATIONALE

Addresses return to lipstick vs.

lip gloss purchasing trend Update of Merle Norman

Lipstick

COMPETITIVE SITUATIONCOMPETITIVE SITUATION

Clinique$14.00

Merle Norman$15.00

Lancome$22.00

M.A.C$14.00

Selling Tips

When introducing this formula to a Lipstick user, be sure to apply the new lipcolor in the studio. Let the customer know when transferring shades to new formulas, they are not always an exact match.

The creamy texture means that a customer will need to reapply more often than Lipstick.

Using a lipliner and lip revive improves wear. Longer wear tip: after initial application, blot

with tissue, then reapply. Refer to the Strategic Planning Calendar for

studio display locations. For look suggestions refer to

MNConnections/Education downloads

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Education Fall Video: Online, DVD, Youtube & Facebook

Fact Sheet Smart Page Training on Tour

LCL = LUXIVA Creamy Lipcolor only