aganarmedia - visual company overview 2015
TRANSCRIPT
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
SIXTO WORK WITHREASONS
WE ARE EVERYWHEREOur campaigns can reach your audience online, on the streets or on traditional media.
WE INSPECT THE RESULTSWe are constantly measuring results and adjusting strategy.
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WE’RE COHERENTOur Creative informs all aspects of each campaign, regardless of outlet.
0WE HONOR DEADLINESTime is a resource we never let go to waste. We use it efficiently. We don’t miss deadlines. Never have. Never will.
3IT’S ALL ON USWe don’t do timesheets. We don’t nickel-and-dime. We agree on a price and we get it done on budget. Period.
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WE GET HISPANICSWe have been creating campaigns for Hispanic audiences since our company’s founding.
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www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
ABOUT AGANARmediaour services
ContentCreation
Web. TV. Social Media. Our
workflow is 4K all the way.
Distribution & Engagement
From media buying to engagement strategies, we deliver results.
Intelligent Grassroots
Why not get data while you interact with your audience
face-to-face?
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www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
ABOUT AGANARmediaThe Latina advantage
AGANARmedia has been producing award-winning content for over 10 years targeting
Latinas, online and for traditional media.
From TV shows to digital campaigns to grassroots events, we understand the heart and
purse of Latinas in the US.
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
TV StudioAGANARmedia has its own 500 sq. foot TV studio in Fort Worth. The studio has recently been upgraded to a 4K workflow, future-proofing any production for ages to come. The studio has green screen capabilities, teleprompters, Lowell professional lighting, Sony HD sound mic technology and state-of-the-art BlackMagic 4K Studio Cameras.
PRODUCTION CAPABILITIESAll in-house and 4K all the way
4K all the way All of our on-location and studio productions are shot using 4K digital film cameras and the full range of prime Rokinon cine lenses. Ingest, post and output is BlackMagic throughout. To round it all up, all added production values are talent-driven, meaning that, if budget allows, everything from musical score to motion graphics is done in-house with full copyright release.
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Regional, national and digitalDISTRIBUTION CAPABILITIES
NATIONAL TELEVISIONVME is the “Spanish” version of PBS, its parent company. Bound by the same strict quality guidelines that have earned PBS worldwide acclaim, AGANARmedia has become not only a provider of content but also a preferred sales partner, allowing our company to provide exposure to our client’s campaigns throughout VME’s grid.
REGIONAL TELEVISIONThe SuperLatina show has been on the air nonstop since 2007 through a partnership
with Telemundo and TV Azteca, reaching Texas and New Mexico, statewide. The frame of AGANARmedia’s agreement also allows our company to access Azteca’s award-
winning lineup in any market, at all times throughout the year.
DIGITAL DISTRIBUTIONAGANARmedia’s SuperLatina show has become a runaway hit in Youtube, with over 1 million views per month and more than 30 million total views. Parallel to Youtube, AGANARmedia has distribution and sales agreements with Mitú and NGL Media, two of the most successful networks in the US, enabling our campaigns to target millions of Latinos at a granular level by income, gender, age, browsing history, geolocation and more.
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www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Gaby Natale
CASE STUDYSome of the most-watched awards ceremonies in the
TV schedule are sponsored. L’Oreal not only hires Gaby
as their Latin Grammy’s ambassador but also
AGANARmedia to produce content for TV and Social
Media.
IMAGE RIGHTS
Partners
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GABY NATALEAs co-founder of AGANARmedia, Gaby Natale, the host of the 6-time EMMY-
nominated SuperLatina show, is also an integral part of our campaigns. Taking advantage of Gaby Natale’s online and offline influence, several brands including Macy’s, AT&T, L’Oreal and have chosen her to be an ambassador to enhance the
appeal and reach of our work.
CASE STUDYGaby co-hosted a series of Twitter
parties with celebrities. The most successful, with Adamari Lopez, generated more than
18 million impressions.
CASE STUDYMacy’s hired Gaby for their Hispanic Heritage
Icons of Style celebration to serve as host of a series of events in
different cities in Texas and California.
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Overview: Grassroots + Social mediaWe measure everything
ALL ABOUT DATA:recap reports
with demographic info, analytics and venue ROI
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Overview: Grassroots + Social MediaWe train and deploy the BAs
HR: we can deploy up to 50 trained
brand ambassadors with supervisors
simultaneously on any given day
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Overview: Grassroots + Social mediaWe set the stage
STAGING:customizable
aluminum truss structures with up
to 1.6K sf. including branding
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
Overview: Grassroots + Social MediaWe provide the assets
ENGAGEMENT: from gaming stations to survey terminals to
inflatables to vintage ice cream
trucks
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
• 20 Store-based events
• 4K sales transactions• 250K offline
impressions• Staff and assets
(custom Santa truck and impersonator included)
Xmas (Q4)
SampleCaseMETROPCS
• 100+ events per year• 4-person sales teams at retail locations• 6- to 12-person branding teams at events• Staff, assets and data-gathering included in budget
Retail & Events (yearly)• 9 high-profile events• Fight Night, Weigh-in and fighter appearances• Social Media pre-promotion to increase awareness• 225K offline impressions in 1 week• 1M+ geo-located online impressions in 1 week
UFC (Q2)
• 20 Store-based events with 6-person teams• 300K offline impressions / 8K face-to-face contacts• Staff and assets (plus custom ice cream truck) included• Earned media: Good Morning Texas live shot
Back to School (Q3)
GrassrootsMarketing
(DFW)
n
Our company has been providing MetroPCS with grassroots marketing and content development services since 2010. Below is a brief overview of what we accomplished for MetroPCS in 2014.
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
MoreCampaigns
Macy’sIcons of Style
• Hosting of in-store events in Texas and California
• The events featured fashion shows, makeup stations, consumer engagement, branded Step & Repeat and live Q&A with celebrity ambassadors
SW NAT
Ford Motor Co.Ford Driving Dreams Tour
• Creative development including the campaign’s signature “Dream Boards” and all A/V materials
• Production of all video pieces for the FDD tour involving school districts in Texas, Florida and Illinois.
www.aganarmedia.comPhone: (214) 431.5783 | e-mail: [email protected]
See you soon!
YOUTHANKFOR YOUR TIME