ag fact! over 12% of the american workforce is involved directly in ______!
TRANSCRIPT
Ag Fact!
• Over 12% of the American workforce is involved directly in ______!
Agricultural Sales and Service
Sutherlin ASTNovember 3, 2011
Ag Sales and Service
• Title your manual• Put a picture to it• Put your name at the bottom as the
author
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Ag Sales and Service
• Selling - exchanging services or goods for money
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Ag Sales and Service
• Service – providing assistance in some way to someone who needs it
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Ag Sales and Service
• What Sales and Service is not:– Selling ice to Eskimos, Telemarketing, Door to
door salesmen, etc.
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Ag Sales and Service
• Categories of agribusinesses:– Wholesalers: sell to retailers– Retailers: sell to consumers– Consumers: use the product
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Ag Sales and Service
• How salespeople earn money:– Wage/salary– Commission– Combination of both
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Ag Sales and Service
• Two types of products– Tangible products: items you can see and
touch (Ex: seed, vaccines, machinery, tools, etc)
– Intangible products: can’t see and touch (Ex: services)
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Ag Sales and Service
• The lookout:– 12 million salespeople in the US, 12% of
workforce– 48,000+ job openings expected yearly for ag
college graduates; 16,000 jobs will be in sales, marketing, and merchandising
– an 18% shortfall of people to fill these jobs is expected
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Ag Sales and Service
• Typical job titles for sales and service:
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Ag Sales and Service
• Typical job titles for sales and service:
Sales Clerk Account ExecutiveAdvertising Manager Commodity BrokerExport Sales Manager Food BrokerForest Sales Manager Grain MerchandiserInsurance Agent Purchasing ManagerLandscape Estimator Product
RepresentativeMarket Analyst Real Estate Broker
Ag Sales and Service
• Who is involved in selling?– all employees contribute to sales– appearance, attitude, service
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Ag Sales and Service
• Why learn sales and service skills?– EVERYONE, at some point, will sell
something• Job Interviews• Proposals• Sales careers
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Ag Sales and Service
• The Sales Presentation– Choose an agricultural product to sell
• Ideas?
– Use the handout to guide your preparation for your presentation
– Research and become an expert on your product