1

Parties with a Purpose

You can turn your next

fundraiser into…

2

The Best Party in Town !Champagne Dreams or…

…Beer Budget.

3

And at the end of this party...

Your party favor...

Five Tips to Make Extra Money

Five Tips to Save Extra Money

4

What’s the difference between an event and a party?

“Are we having fun yet?”

5

Parties are about Love AND $

“But Fundraisers are such a headache. ”

6

Gail’s Ten Pointers for Securing Sponsors for your Event

6

Start Early - at least 9 Months ahead.

Set a goal.

Deploy a committee and a chair.

Create a SHORT prospect list.

Go to last year’s sponsors first.

7

Target top prospects FIRST.

Use personal connections.

Sponsorships = Marketing. What sort of visibility do they need?

Identify unique sponsorship opportunities within your event.

Make each sponsorship level special; create individualized fact sheets.

8

It’s not about the canapés…

It’s about your strategy. Here are your 10 steps:

9

Step #1 is Set your Attitude.

“We are going to throw the party of the decade in our town!” How?

by saying...

10

Step #2 is Branding

Name it & Claim it…

11

Married to your Brand?

Maybe it’s time for something new?

“I promise to cherish “Winterfest” in sickness and in health.”

1212

Is Your Brand Fresh andLocal?

13

Picture This

Reading, Writing and Rhythm Memphis Literacy

Council

(Anti) Wrecking BallPreservation Alliance of Minnesota

Bourbon and BurlesqueNew Orleans Contemporary Arts

Center

14

What’s in a Name?

Masquerade Ball

Design for a Cure

Gala in the Garden

Evening Under the Stars

Light the Night

Gala for Hope

Annual GalaRainforest Foundation Almay Concert to Celebrate the Rainforest Fund’s 21st Birthday

25th Anniversary Gala

Spring for a Cure

Evening of Hope

15

Step # 3 is Fill the Bus…

…with the best committee.

16

Step #4 is in the PlanningTimeline

$$$$$$$

17

$ Lay down the law

(for your committee!!!)

$ EVERYTHING Donated

$ Fancy doesn’t equal Good

(Find a Bad Cop to Enforce your Goals)

Tough Love Tips

18

Step #5 is Building the Buzzzzz

Facebook, Facebook, Facebook

19

The 3B’s for FB

Birth

Decide who/how many people will post.

Figure your Frequency.

Determine your “voice.”

Have content on your page before inviting fans.

BuildBirth Boost

20

3 B’s for FB

Build Up

Photos of People getting ready, the venue, anything cool.

Talk about Auction items.

Real News, not fake news.

Once a week -- then once a day.

21

The Three B’s of FB

Boost

Boost your SponsorsBoost your FriendsBoost your CelebsBoost your VenueBoost your Band

Link, Link, Link

22

Media Coverage?

He might enjoy a fun event.

Invite that friendly reporter or the girl you spoke to on the assignment desk. But no strings attached…AND it’s comp.

23

Step #6 Board Members have a job!

Hosts and hostesses...roll out the red carpet for key guests.

24

How to get the “right people” to attend.

VIP’s on committee

Honor a VIP, but it make it genuine

On the Invitation; Honorary Hosts

Private reception, pre-event

Call them...get them!

25

Step #7 is Atmosphere

26

Step #8 is the Program

Think like a Producer

Keep it shortUse an emceeCall To Action!

27

Step #9 is Enlist for Next Time

Before you go home…

28

#10 The Party is Over…

The Day After “to do” List

• Call key guests for feedback.• Post photos on your web site.• Call sponsors to say “thank you.”• Have Board Members call guests who spent $$$ at the auction

29

Five Ways to SAVE extra $$$

• Décor. Balloons, Crepe Paper, Candles

• Nix the Expensive Hotel

• There IS such a thing as a “free band.”

• Budding Photographer (build their portfolio)

• Do you really need the AV package?

Bonus Idea:• Rethink your time of day.

“I sure do love a bargain.”

30

Five Ways to MAKE extra $$$

• Sell the centerpieces• A raffle• Have a booth and sell something• Sell Polaroid photos• A contest

“I know there’s more money out there somewhere...”

31

The Auction...

DO keep MEN in mind. (but what about this car?

32

The Auction...#1 Rule: Get Deep Pockets in the door!

www.gailperry.com

Join Gail’s Newsletter list

FREE audio download

Asking for Gifts, How to Never, Ever Get Turned Down

33