afp membership chairs orientation call february 11, 2013
TRANSCRIPT
AFP Membership Chairs Orientation Call
February 11, 2013
Welcome!Thank you for joining us!
• Today’s Agenda
– Delivering Optimal Value to Members
– Membership by the Numbers; Categories
– Membership-Chapter Services Staff
– Accessing Membership Reports
– Membership Marketing Materials
– Recruitment & Retention: IHQ and Chapters
– Your Comments, Suggestions, Questions
Strategic Plan
AFP’s 2011-2013 Strategic Plan can be found online here
Strategic Plan Goals1. AFP will develop skilled, knowledgeable and ethical professionals worldwide.
2. AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy.
3. AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession.
4. AFP will deliver optimal value to members.
5. AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession.
6. AFP will provide strong leadership in promoting and supporting the fundraising community worldwide.
7. AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers.
Importance of theMembership Chair
• Elevate status of profession
• Recruitment
• Retention
• Increased awareness of AFP’s role in the profession
AFP Membership Growth
Membership Categories
Professional
Young Professional
Non-Profit Organization-Small
Non-Profit Organization-Large
Business Member– Executive Circle; Endorser
Global e-Member
Membership Services Department• Lori Gusdorf, CAE, Vice President, Membership and Chapter
Services – [email protected], x449• Joe Roadarmel, Membership Manager – [email protected]
x489• Sawanna Foster, Member Services – [email protected], x401• Jennifer Watkins, Member Services – [email protected], x400• Tiffany Oglesby, Member Services – [email protected], x492• Leslie Gilding, Member Services – [email protected] x 490• Taryn Gold, MPA, Director, Chapter Administration–
[email protected], x452• Margie Bennett, Chapter Services – [email protected], x487• Heba Mahmoud, Chapter Services – [email protected], x486
Chapter Services Directors Western US, PA, NC, SC
Larry Hostetler – (916) 544-2024 [email protected] US, GA and FL
Val Lay – (614) 266-9918, [email protected] CT, MA, NH, NY, RI, Canada, Asia
Lori Gusdorf – (703) 519-8449, [email protected] DC, DE, MD, NJ, VA
Taryn Gold – (703) 519-8452, [email protected] Canada
Cynthia Quigley – (416) 941-9212, [email protected]
Rose Sandoval – (52) 55 3626 1592, [email protected]
AFP Information Central http://reports.afpnet.org
Using Reports: When and Why
• Membership Growth/Retention
• Chapter Roster Download
• New Members Download
• Lapsed Members Download
AFP Information Central http://reports.afpnet.org
Address Change
PrintQ (www.afpprintq.com)
Log in using your chapter code as your username AND password
IHQ Assistance on Recruitment and Retention
• Installment Plan• Comnet Telemarketing• 2 Year Discount• Lapsed Member Mailing• MGI• Prospect Joint Mailings• Chapter Conference Exhibits
AFP Tools for Chapters
www.afpnet.org – inside the Member Gateway, click on Chapter Resources to find special resources for Membership Chairs
Financial Benefits of MembershipMember’s Savings Through our Chapter
•Chapter Educational Meetings (10 per year) $ •Chapter One Day Conference $ •Webinars (2 per year) $ •Course Offerings (Fundamentals, CFRE Review, etc.) $•Other (job postings) $ •Networking Priceless
TOTAL $
Member’s Savings Through AFP INTERNATIONAL*•International Conference Registration $370 off early bird;$520 off
regular•Networking (face to face and social media) Priceless•Ready Reference Series (9 Titles) $180•Resource Center Research $ 50•Advancing Philanthropy Subscription $100•HEP Matching Gift screening $ 60•AFP Webinars (per session) $136 •AFP Compensation and Benefits Survey $ 95•CFRE Application $165
TOTAL $11561
GRAND TOTAL (Chapter + $1156)
* Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.
Chapter Ideas for Recruitment and Retention
• A written plan• Involving as many members as possible• New members’ welcome/orientation• Thank you/recognition for renewing members• “Member moments”—communicating
members’ successes; members’ uses of AFP resources
• Scholarship opportunities
Chapter Ideas for Recruitment and Retention
• Calling about to be lapsed members• Consider potential large Nonprofit
Organizational Members in your chapter• Reach out to small nonprofits• Reach out to young professionals
Your Time:
CommentsQuestions
Ideas that work
Thank you for your time and involvement!