afl variable ticket pricing explained

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Explains… Variable Pricing Sports Geek http://sportsgeekhq.com @SportsGeek

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Page 1: AFL Variable Ticket Pricing explained

Explains…

Variable Pricing

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Page 2: AFL Variable Ticket Pricing explained

What is Variable Pricing?

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Page 3: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $60 $52 $20 $172 $55 $46 $17 $143 $50 $41 $14 $114 $45 $36 $14 $115 $35 $26 $10 $76 $30 $22 $9 $67 $25 $17 $5 $2

A-Game Leaders

COLL 7

CARL 5

HAW 4

13 A games

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Page 4: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $60 $52 $20 $172 $55 $46 $17 $143 $45 $36 $14 $114 $35 $26 $10 $75 $30 $22 $9 $6

14 B games

B-Game Leaders

MEL 5

RICH 5

COLL 4

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Page 5: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $60 $52 $20 $172 $35 $26 $10 $73 $30 $22 $9 $6

16 C games

C-Game Leaders

MEL 7

RICH 4

GWS 3

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Page 6: AFL Variable Ticket Pricing explained

CLASSIFICATION DESCRIPTION

A-ReservedThis is a reserved seat event; there will be no general admission available. Everyone attending the match must have a valid seat ticket. Members without a season reserved seat will be required to upgrade their membership to a daily seat.

A-GameThis is a high demand match; with ticket sales expected into the backs of Q level General admission will be limited for advance sales, with a minimum held for member walk up on match day.

B-Game This is a medium demand game, with ticket sales expected in the lower bowl and minimal demand for Q level.

C-Game This is a low demand game with ticket sales expected to be mainly general admission.

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What do the classifications mean?

Page 7: AFL Variable Ticket Pricing explained

Row Labels

A-Res A B C TBA TOTALADEL 2 2BL 1 1 2

CARL 1 4 2 1 8COLL 2 5 4 2 1 14ESS 2 2 2 1 7FRE 2 2GCFC 1 1GEEL 1 2 2 5GWS 3 3HAW 1 3 4 2 1 11MELB 5 7 12NMFC 1 1 2PORT 1 1RICH 1 2 5 4 12STK 2 2SYD 1 2 3WB 1 1WCE 1 1 2

Games 4 9 14 16 2 45Sports Geekhttp://sportsgeekhq.com

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Breaking down MCG games…

Page 8: AFL Variable Ticket Pricing explained

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MCG games attendance so far…

0

17500

35000

52500

70000

A B C Average

Page 9: AFL Variable Ticket Pricing explained

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MCG games this time last year…2014 2013 Difference

Carlton Vs Richmond 62,037 80,971 -18,934

Melbourne Vs West Coast 22,226 18,571 3,655

Collingwood Vs Geelong 63,152 66,768 -3,616

Essendon Vs Carlton 62,730 82,639 -19,909

Richmond Vs Collingwood 62,100 81,950 -19,850

Carlton Vs Melbourne 37,323 35,286 2,037

Page 10: AFL Variable Ticket Pricing explained

What about Etihad Stadium?Sports Geekhttp://sportsgeekhq.com

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Page 11: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $62 $53 $21 $18

2 $52 $43 $15 $12

3 $43 $34 $12 $9

4 $36 $27 $10 $7

5 $25 $17 $5 $2

16 A games

A-Game Leaders

ESS 5

NMFC 5

GEEL 4

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Page 12: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $62 $53 $21 $18

2 $52 $43 $15 $12

3 $40 $31 $12 $9

4 $25 $17 $5 $2

B-Game Leaders

CARL 6WB 6ESS 5STK 5

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18 B games

Page 13: AFL Variable Ticket Pricing explained

# Adult Conc Junior U/6

1 $62 $53 $21 $18

2 $52 $43 $15 $12

3 $40 $31 $12 $9

4 $25 $17 $5 $2

C-Game Leaders

STK 5

WB 5

NMFC 3

13 C games

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Page 14: AFL Variable Ticket Pricing explained

CLASSIFICATION DESCRIPTION

A-ReservedThis is a reserved seat event; there will be no general admission available. Everyone attending the match must have a valid seat ticket. Members without a season reserved seat will be required to upgrade their membership to a daily seat.

A-GameThis is a high demand match; with ticket sales expected into the backs Level 3 General admission will be limited for advance sales, with a minimum held for member walk up on match day.

B-Reserved

This is a reserved seat event; there will be no general admission available. This is applicable to Essendon home medium games only. Everyone attending the match must have a valid seat ticket. Members without a season reserved seat will be required to upgrade their membership to a daily seat.

B-GameThis is a medium demand game, with ticket sales expected in the lower bowl and minimal demand for Level 3.

C-GameThis is a low demand game with ticket sales expected to be mainly general admission.

What do the classifications mean?

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Page 15: AFL Variable Ticket Pricing explained

Row Labels

A-Res A B-Res B C TBA TOTALADEL 1 2 3BL 3 3

CARL 2 1 6 9COLL 3 3ESS 5 4 1 10FRE 1 2 3GCFC 1 1 2 4GEEL 3 1 4GWS 1 1 2HAW 1 1 2MELB 3 1 4NMFC 1 4 3 3 11PORT 2 1 3RICH 3 1 4STK 2 1 4 5 12SYD 1 1 2WB 1 2 6 4 1 14

WCE 1 1 1 3Games

s7 9 4 14 13 1 48

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Breaking down Etihad games…

Page 16: AFL Variable Ticket Pricing explained

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Etihad games attendance so far…

0

12500

25000

37500

50000

A-Res A B C Average

Page 17: AFL Variable Ticket Pricing explained

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Etihad games this time last year…2014 2013 Difference

Carlton Vs Richmond 62,037 80,971 -18,934

Melbourne Vs West Coast 22,226 18,571 3,655

Collingwood Vs Geelong 63,152 66,768 -3,616

Essendon Vs Carlton 62,730 82,639 -19,909

Richmond Vs Collingwood 62,100 81,950 -19,850

Carlton Vs Melbourne 37,323 35,286 2,037

Page 18: AFL Variable Ticket Pricing explained

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Bulldogs Vs Richmond

A-Game 31,724

Level 3 full Level 1 sparse

Page 19: AFL Variable Ticket Pricing explained

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Page 20: AFL Variable Ticket Pricing explained

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