SLOBODA-DIGITAL

WEB: MySLO.RU – THE LEADERthe most popular local source in region

WEB MySLO.RU Revenue in 2011: 122 881€

Profit (EBTDA): 73 999€

+35% to results of 2010

Personal Media:Two branches of the development

Smartphone APPSSmartphone APPS

Digital magazine For Tablets

Digital magazine For Tablets

‘FashionCITY’ Digital product for home, family using

Fashionable, Vivid, Emotional. New opportunities, more than just magazine

‘Afisha!Tula’, News of Tula - digital product for personal using

Created to help users to get and to share the important information immediately from any place in any time. QUICKLY!

Interactive. MultiMedia

Projects4SmartPhones• Afisha!Tula. Released in Dec.-2011. It gives users

the opportunity to learn “How and Where you can have a good leisure time”

• News of Tula. Released in March 2012. It helps users to get the hottest news 24/7, watching news-on-demand, short interviews etc. Max& targeting.

• March–December: developing these products, adding new services and Ads-tools.

Projects4SmartPhones‘Afisha!Tula’/ ‘News of Tula’

• Work with iPhone, iPAD, Android-phones/Tablets (Symbian^3, WP7)

• Financial model: free distr., profit from Ad-sales• Costs-2012: 15 685 €• Revenue forecast: 16 000 €

Profit forecast 2012: 315 €

AFISHA!TULA

First release on December, 15 2011

2000 downloads in region for the first days

First Ads Sales: 800€

Costs: 3000€

AFISHA!TULAWhat, When, Where, How much• CINEMA• CAFÉ• OUTDOOR SPORTS• Exhibitions, museums• Shows• Beauty Salons • Saunas&Banyas• Fitness• Medical Centers

QUICK and EASY• It works at any place with internet access…• It even works if there is no internet• Active use of GPS: helps to find the closest

entertainment place.• Integration with Social Networks

• Created with HTML5 WebKIT – it gives opportunities to add new services and make this app better (more easier, usuful etc) FAST.

Digital Magazine for iPADFashionCITY

• Platforms: iPAD, Android-Tablets;• Created with Adobe Digital Suite• First release on the 1 of March-12• Financial model: free distr., all money from Ads.• Costs: 13 875 euro• Revenue forecast : 14 116 €• Break-even point: Dec-2012• Profit forecast 2012: 240 €• FIRST SALES IN MARCH – 1100 €

Social Networks

Vkontakte: 3500 members.

Twitter: 561 followers

• Odnoklassniki: 1000 members

• Facebook: 600 Like(s)•

! Feb-2012: our first Ads-sale in social group - 800 €