Affordable Marketing For Your Distressed

Property

“The aim of marketing is to get customers to know, like and trust you.” ~ Unknown

Marketing On a Shoe String Budget

It is no secret that our apartment communities are distressed properties with very little money for out reach marketing.

Which is why today our webinar is all about affordable marketing ideas on a shoe string marketing budget.

What is marketing?

Marketing is getting the product out to the general public.

Our product is Apartments.

Our job as a management company is to maintain a high occupancy. On of the ways we will achieve this is by attracting new residents.

How are we going to do this with very little money?

How do we market our Apartments?

There are several ways we can market our communities from Craigslist to Business 2 Business Marketing.

Over the next 45 minutes we are going to give you marketing ideas to help you market your community affordably.

CraigslistSince December our portfolio has recorded 64 leads and 22 applications from Craigslist.

Craigslist is FREE to use!

-Post two to three times a day

-Renew the post every two days

-Always attach a picture to the post

-Post both text and AppfolioTemplate

Google PlacesIt is no secret that Google is one of the largest search engines in the world.

Google Places is FREE for businesses to list .

97% of consumers search for local businesses online

Being on Google helps people find, share, rate, and recommend your business to their friends, and people across the web.

InstagramInstagram is a photo sharing social site that is own by Facebook.

People can post photos to their Instagram account and share on Facebook, Twitter and their friends on Instagram.

Communities can do the same thing by posting pictures of your units, resident events and local places nearby.

Bounce On Into Beverly Forrest Apartments

Laundry Facilities are a great place to reach a large group of people at once.

Purchase a case of bounce fabric softener sheets around $55.00.

Create a label with your community name and info on it.

Give these to the laundry facilities to place in their vending machines.

Flip for Cedar Springs Apartments

Last summer Sprout Marketing Boutique shared the idea of mailing a flip flop with a special message.

My team and I mailed 25 flip flops to HR departments and previous guest. We leased three apartments from this idea.

Bellaire Apartments Is BURSTING with New Management

Ziploc Bag+ Starburst+ Business Card= AWESOMENESS

There are tons of FREE Printables that you can use for this marketing idea.

Distribute these to local businesses and at community events.

100 Ways To Burn Calories at Garden Lake Apartments

For $3.45 you can get a box of 100 Calorie Pack Snacks .

Create a business card or flyer that list how someone can burn 100 Calories at your community.

Take them to fitness centers, dance studios, doctors’ offices or anywhere that you think your targeted demographics will see them.

In Mindy Williams of Rent & Retain book Breakthrough Ideas has a section dedicated to 100 Calorie Packs for Marketing.

Xtreme Quality at Camelot Apartments

“Roll Out The Carpet…Xtreme Service, Quality & Satisfaction Awaits You”

Purchase some Xtreme Airheads and attach a business card or small flyer.

Take these to local businesses

Source Baskets by Jill

Sweet for Baldwin Apartments

Fill little buckets with candy, brochurersand business cards.

Take these to the businesses that have HR departments.

Make sure you place a note at the bottom of the bucket that says “Call Us For a Refill-888-789-0000”

Follow up with them every two to four weeks.

Become the Center of Brickwood Apartments

“How many residents does it take to become the center of this community” “ONE - No matter how many people there are there is only ONE you!” Join America’s Favorite Community”

Lollipops + business card=AWESOMEsource Baskets by Jill

Go Bananas for Tampa Pine Apartments

Fruit messages are a great icebreaker for when you are going to visit local businesses and housing agencies.

“ You will go Bananas for our closets”

“ Our Apartments are plum perfect”

“Why wait? Become the apple of our community”

25 Reasons To Live at Spanish Villas Apartments

Gather your team together and think of 25 reasons for someone to live at your community.

Purchase bags of round candy that a small round can be placed on.

Each candy will have a reason to live at your community.

Take these to places that will have your target demographics.

Mars Apartments Are

ImmaculateGo to the dollar store and purchase $20 worth of hand sanitizers.

Create a label that says “ Proudly donated by Mars Apartments.”

Make sure your contact information is on there.

Deliver to doctor offices, schools and day cares.

In the five years I have been doing this I have leased 10 apartments.

Keep Calm&

Drink Tea at Jasmine Garden Apartments

Tea and coffee are great give away for local businesses.

Purchase some $1 mugs and place tea bags or coffee in it.

Attach your business card & write a personal message.

Deliver to local businesses

Mars Apartments Living Rooms Out

Of This World

Sponsor a youth sports team or community club

Make sure your business card or label has your contact information.

This is a great way to get your local community talking about you.

Summer Fun at Corona Apartments

in 2013

Beach toys are very in expensive and can be used at the beach, pools, and day cares.

“Make a splash at Corona Apartments this summer”

Each toy has a ¼ page flyer attached.

Take these to the beach, pools and day cares

Living at Coliseum Apartments is as easy as eating a

cupcake. “ Enjoy this sweet treat from Coliseum Apartments”

Purchase some cupcakes from Publix bakery, put in individual cups and in a clear plastic bag.

Take these to businesses that your target demographic will be at.

Picture from The Preserve Southwind

Scotland Oaks Needs S’more

ReferralsIt is no secret that resident referrals are one of the best marketing tools out there.

When you have a small property these are often the best marketing that a property can do.

Host a S’more resident referral party!

The best marketing tool

in your tool box is YOU!

No one is going to know your community like you are. Always smile

and remember that you are the face of your community.

Remember Marketing is Fun

Marketing is about getting your product out there to the public.

These 23 ideas can work for every community.

Visit Facebook Pages like: RPM National Solutions, Creating Home, Lisa Trosien The Apartment Expert, Targeted Marketing and FLY Apartment Leasing Ideas for marketing tips

Email ContestOur first contest for 2013 is all about Email.

Our challenge to you is to get as many email addresses from your residents and future residents.

Rules:

Must be valid

Enter into Appfolio

Send a follow up email for future residents

The property that collects the most valid email addresses will win $100.

Starts 3/7 Ends 4/7