Logos are very popular among the businesses as they give businesses a

very high level of recognition there are many examples on how logos were

responsible for a total turn on of the businesses. Any veteran economy

expert will always show consent over the importance of the business logo.

There are many other similar stories on how a inappropriate business logo

was rejected by the customers. Here the biggest mistake new business

owners do is to consider and corporate logo design like a magic trick to

make their businesses more visible and recognizable. Logo start working

when you already have sufficient amount of satisfied customer base and

hence it will not be inappropriate to say that logo can make a good business

into a great business but any non-competent business is not likely to

experience the same with same corporate logo design. Let’s understand the

. different steps in to a business logo creation

Let us start with the some success stories of logo and hidden aspects of logo

creation -

1. A business logo was design by renowned logo designer Walter Landor of

Germany who died in 1995 and this logo creation makes us able to

understand the need to change in the present business style and name.

Federal Express Ltd. was looking for a good and creative corporate logo

design then Walter Landor suggested company to change its name to Fed

Ex. as per the modern syllabic abbreviation and created a logo FedEx.

Which is now the most popular logo in logistic world? The negative spacing

between d and E worlds stimulates the feeling of continual moving of the

company and now this logo is popular to a extent that people use to say " I

will FedEx your documents to you ".

2. Domino’s Pizza is something that wet our mouth even when we are just

talking about it this organisation was found by Tom Monaghan. It's logo is

red and blue color and somehow incorporate the same color used in

American Flag with a sporting look and feel. Many few of us may know that

three dots represent the first three stores of this pizza hut and Tom wanted

to add one dot per store added in the organisation but this logo got famous

so rapidly that is was not possible to do so. Today there are more then

8500 stores in more then 55 countries. This example shows the importance

of your business culture in any corporate logo design.

3. Earlier famous Apple was not as we see today it was Sir Isaac Newton

sitting under an apple tree, with a feel that Apple Company always thinks of

new ways to implement technology this logo was designed by Ronald

Wayne. However this logo was soon replaced by Rob Janoff’s “Rainbow

apple” the most expensive logo and even today it is the base for present

corporate logo design of Apple Company. Some people think that a bite in

the apple shows the suicide of Alan Turning, The father of modern

computing, who committed suicide after injecting cyanide into an apple.

Logo creation must have creativity, reality and links to organisation in

order to make it successful. There is no need to have huge budgets best

cheap logos are also very successful. Best cheap logos are easily available

over the Internet.

– Logos do not need to be very expensive and best

cheap logos are also successful. Logo creation involves a lot of

creativity and innovative thinking to make it interesting. Different

example of successful logos show amount of creativity and

presence of any historical and relevant event can give any

corporate logo design a real success.

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