affordable care act ii the future - july 2012

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Affordable Care Act Special Edition Pt. II: The

FutureThu, 07/05/2012 - 11:58am

by Health-E Minds Expert Panel, Affordable Care Act

0 comments

The Supreme Courts recent decision to uphold the Affordable Care Act has ensured that

healthcare reform will remain a topic of interest for months and even years to come. In light of

the decision which will impact Main Street, Wall Street, K Street, and all roads in between

this special edition of Health-E Minds shares insights on the road ahead from a variety of

perspectives. Participants in this discussion include Jeff Levine, former CNN medical

correspondent; and a number of Ketchum healthcare and public affairs experts. Additionally,

Ketchum recently partnered with the law firm Alston + Bird, LLP to examine potential

implications of this decision prior to the Supreme Court ruling; to view a recording of this

webcast, clickhere.

Categories

HEALTH POLICY & REGULATORY

MEDICAL SCIENCE & TECHNOLOGY

CONSUMER HEALTH

HEALTHCARE MEDIA & MARKETING

HEALTHCARE BUSINESS & TRENDS

DIGITAL & SOCIAL MEDIA

EDITOR'S PICK

Incidentalome

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The second in a three-part series, our panel members address the question: What is the

future of Healthcare Reform?

Joe Wagner, Vice President, Public Affairs,

Ketchum Washington, D.C.: The decision effectively

upholds the law for now, but its future depends on which

party controls the White House and Congress after the

elections in November. President Barack Obama and mostDemocrats consider the law a signature achievement and

want to move forward implementing it. Republicans,

including Republican presidential nominee Mitt Romney,

have pledged to overturn it. Keep in mind most of the

mandates don't start until 2014. That is when most Americans will be required to carry

insurance or pay the penalty at issue in the Supreme Court case. The penalty will start at $95 a

year or up to 1% of a person's income, whichever is greater.

Jeff Levine, Former CNN Medical Correspondent and Former WebMD Washington

Bureau Chief: When the Supreme Court affirmed the ACA, it did more than open the door to

expanded insurance coverage. It fulfilled a dream of health care advocates going back to

Theodore Roosevelt. In the interim, Americans have chosen to expand health care coverage

incrementally, most notably with the passage of Medicare and Medicaid in the sixties. However,

the ACA is more than an increment; its a leap forward both in terms of public policy and

societal commitment. The US has joined other Western democracies in affirming the social

contract between generations. The young look after the old as both a medical and moral

obligation. Opponents of the ACA see the law as a denial of individual rights, but they lost the

argument to those who see the program as a greater good. That change in attitude mayultimately prove the most important outcome of the Supreme Court decision.

Nancy Hicks, Senior Vice President, Associate Director, North America Healthcare

Practice, Ketchum: Even the strongest proponents of the ACA admit that it is not perfect.

Tweaks will be made in the years ahead but the basic elements will stay in place. Since part of

the Court ruling made Medicaid expansion optional to states, that will affect the number of

people covered under the law and will challenge the Administration to insure broader coverage

Ome has become for molecular biology what

gate is to American scandal a shorthand

suffix that links a new concept or event to an

original (genome, Watergate).

The current (February) issue ofNature

Reviews: Drug Discoverycontains a comment

(http://...

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Chris Shreeve , Senior Vice President, Practice Lead, Social Marketing, Ketchum

Washington, D.C.: Now its all about momentum. The government needs to move forward on

all cylinders to show what the law can do for individuals. They need to sell it quickly and

effectively something that up to now they have not done very well. We should be hearing lots

of buzz now as supporters go into high gear. Whether they can get enough buy-in from the

public to overcome challenges from the other side will be the game to watch. And it will be a

tough one. One hour after the decision, Republican Congressman Gohmert was calling for an

investigation with an eye to impeaching Justice Kagan; a few minutes later Eric Cantor

announced an appeal vote to take place on July 11. We can expect a barrage of challenges to

keep the law front and center during the lead up to the November elections.

In: Health Policy & Regulatory / filed under: Affordable Care Act|healthcare reform |Supreme Court

Health-E Minds Expert Panel Affordable Care Act ([email protected])

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