affise fraud protection
TRANSCRIPT
CPA FRAUD PROTECTION WITH
WHY?
• $4.2 billion is lost due to ”non-human traffic”
• $1.1 billion is lost due to “malvertising-related activities”
• $2.4 billion is lost due to “infringed content”
FRAUD IS A HUGE PROBLEM IN INTERNET MARKETING
ByIABreporthttp://www.iab.com/wp-content/uploads/2015/11/IAB_EY_Report.pdf
2
Study: 40% of mobile clicks are accidental or fraudulent.
WHAT ABOUT MOBILE?
ByTrademob.com report
3
• Install farms
• Install Bots and emulators
• Incentivizing non-incent traffic
• Proxy and emulators
• Mobile device hijacking
HOW YOU GET FRAUD ON MOBILE?
4
FARMING INSTALLS
5
SOLUTION?
6
+
Real time conversion fraud checkingfor CPA/CPI networks
FORENSIQ, a leading ad fraud detection and prevention company. Best-In-Class for Fraud Detection.
7
FORENSIQ
ByPRNewswire.com
8
HOW IT WORKS?
Attribution trackers CPI Network on AFFISE Platform
Traffic dataConversion data
ScoringFraud report
Less than 100ms.
• 0-64 Non-Suspect. Scores in this range have not been identified as fraudulent.• 65-79 Suspect. Activity within this range has passed some
thresholds. Fraudulent activity is likely.• 80-100 High-Risk. There is a very high likelihood that an
conversion is fraudulent.
9
SCORING REPORT
10
CONVERSION FRAUD REPORTAnalyze every conversion in your network
11
OFFERS FRAUD REPORT
Get fraud reports by each offer
12
AFFILIATES FRAUD REPORT
Catch fraud affiliates before advertiser
13
Get your CPA campaigns fraud protected with AFFISE and FORENSIQ
just in one click
14
INCREASE YOU REVENUES WITH AFFISE
Dmitrii Zotov, CEO Affise
Email: [email protected]: dz_affise+7-903-039-68-73