affinio audience analysis: trump v hillary
TRANSCRIPT
![Page 1: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/1.jpg)
Donald Trump v Hillary ClintonWhat Social Graph Analysis Can Tell Us
![Page 2: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/2.jpg)
What is the following data?• Affinio is an audience intelligence platform that
leverages the social graph (how people are connected on social) to segment and understand the interests of audiences.
• For this analysis, we combined the Twitter followers of @realDonaldTrump and @HillaryClinton then ran an Affinio analysis of this audience, segmenting it into tribes.
• The following slides show the top hundred interests of each tribe within this audience and which Presidential candidate ‘owns’ that tribe.
![Page 3: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/3.jpg)
MomsTribe Ownership SplitTribe Interests
![Page 4: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/4.jpg)
Sports FansTribe Ownership SplitTribe Interests
![Page 5: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/5.jpg)
Comedy FansTribe Ownership SplitTribe Interests
![Page 6: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/6.jpg)
Global ActivistsTribe Ownership SplitTribe Interests
![Page 7: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/7.jpg)
FeministsTribe Ownership SplitTribe Interests
![Page 8: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/8.jpg)
TechnologyTribe Ownership SplitTribe Interests
![Page 9: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/9.jpg)
Progressive ConservativesTribe Ownership SplitTribe Interests
![Page 10: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/10.jpg)
Conservative ChristiansTribe Ownership SplitTribe Interests
![Page 11: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/11.jpg)
Black EntertainmentTribe Ownership SplitTribe Interests
![Page 12: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/12.jpg)
Christian RepublicansTribe Ownership SplitTribe Interests
![Page 13: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/13.jpg)
Young MalesTribe Ownership SplitTribe Interests
![Page 14: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/14.jpg)
Finance + InvestmentTribe Ownership SplitTribe Interests
![Page 15: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/15.jpg)
“Real Housewives” FansTribe Ownership SplitTribe Interests
![Page 16: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/16.jpg)
Country Music + NascarTribe Ownership SplitTribe Interests
![Page 17: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/17.jpg)
Howard Stern FansTribe Ownership SplitTribe Interests
![Page 18: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/18.jpg)
Christians + ConstitutionTribe Ownership SplitTribe Interests
![Page 19: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/19.jpg)
BostonTribe Ownership SplitTribe Interests
![Page 20: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/20.jpg)
WWE FansTribe Ownership SplitTribe Interests
![Page 21: Affinio Audience Analysis: Trump v Hillary](https://reader033.vdocuments.mx/reader033/viewer/2022042604/58a220951a28abff418b6c6b/html5/thumbnails/21.jpg)
Want to learn more?Affinio is an audience intelligence platform that leverages the social graph to segment and understand social audiences through their interests.
Our customers use Affinio to:• Understand the natural-
forming tribes within their audience
• Build data-driven content that resonates
• Identify Influencers and Brand Affinities
Head to Affinio.com to Request a Demo Today!