affiliate summit's seo 'link building secrets
DESCRIPTION
In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify 13 actionable link building tactics and introduce the best way to leverage social media in an SEO campaign. Our featured presenter is Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative.TRANSCRIPT
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SEO, Link Building & Social Media Infrastructure
Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative
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Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Chad H. Pollitt
– Certified HubSpot Partner– Internet Marketing Masters
Certification, University of San Francisco– Former Marketing Manager for
Facebook TabSite– Over $10 Million in tracked ROI for SEO
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Introduction
• Inbound Marketing Agency• HubSpot Partner• KunoCreative.com/Blog
Facebook.com/kunocreative
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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure• Q & A
Agenda
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Search Engine Optimization
A.B.O.Always Be Optimizing
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A Successful SEO Campaign. . . • Content• Links• Architecture • Social Media• Strategy
C.L.A.S.S.
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LINKS
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Links: Essential for SEO
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Invite bloggers to guest post• Actively seek out and never turn
down an opportunity to guest post
Guest Blog Posts
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Use free wires like: prlog.org• Consider paid wires like:
marketwire.com & pitchengine.com
Press Releases
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Always include your website in
Google, Bing & Yahoo Local• Submit your website and brick &
mortar to localeze.com ($300) & hotfrog.com
Local Directory Listings
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Have a company LinkedIn profile
and make sure your employees’ profiles link to it
• Set up profiles using namechk.com
Social Profiles
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Strategically partner with similar
companies and share links & content
Partnerships
Links: Essential for SEO
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Links: Essential for SEO
Tip: • If prudent ask clients for links• Ask if you can write a testimonial
for a vendor with link in it
Client or Vendor Sites
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Always include tags on any web
property containing a link• The more tags the more backlinks
Real Simple Syndication
Links: Essential for SEO
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Links: Essential for SEO
Tip: • There’s a conversation going on out
there – are you going to join in & add value?
• Create “Social Signals”
Communities, Blogs, Forums
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Write original articles and submit
them to ezinearticles.com or suite101.com
Article Sharing
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Submit to: dir.yahoo.com &
dmoz.org• Are you affiliated with the BBB,
Chamber of Commerce or National Org?
National Directories
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Create a WordPress plugin• Offer up badges to customers• Create and share widgets using
widgetbox.com
Badges, Widgets, Plug-ins
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Give-a-way free products to
bloggers in exchange for a review• Solicit interviews from bloggers
Product Reviews, Interviews
Links: Essential for SEO
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Links: Essential for SEO
Tip: • Submit presentations to
slideshare.net• Host webinars for live blogcast
coverage, tweets and blog reviews
Presentations, Webinars
Links: Essential for SEO
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SOCIAL MEDIA
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Social Media: Essential for SEO
• Twitter – Brand mentions, links to your content
• Facebook – Likes, shares, links, etc. on public profiles
• Linkedin – Brand mentions, share links, status updates
• Digg, Stumbleupon, other social bookmarking sites
• YouTube – Likes, Comments, Engagement
• Google +1?
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Blogging is the Push-Foundation of the Infrastructure
Infrastructure configurations are almost limitless
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Push Content onto Popular Social Media Platforms
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Pull Content into your Infrastructure
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Pull Conversion Platforms into your Infrastructure
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
Widgets / Apps / EmbedsBuild a Social Media Infrastructure
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Build a Social Media Infrastructure
TwitterFeed.com, HubSpot, Feed Aggregators and Distributors
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
No Follow Links
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
No Follow Links
No Problem! There are NO nofollow tags inside RSS
feeds.
Build a Social Media Infrastructure
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Build a Social Media Infrastructure
Build a Social Media Infrastructure Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
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Build a Social Media Infrastructure Duplicate Content Comments from Google
• Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”
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Build a Social Media Infrastructure
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• C.L.A.S.S.• Link Building Tips • Social Media Infrastructure
Recap
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Questions & Answers
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