affiliate program management in the shareasale network
TRANSCRIPT
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Managing Affiliate Programs on ShareASale
Greg Hoffman
President, Greg Hoffman Consulting
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Managing on ShareASale
• Dashboard layout• Types of affiliates• Application tips• Tagging for organization
• Terms of Service• Advanced commission
rules and Leapfrog• Shh. Secrets.
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The Dashboard
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Affiliate Models
• Coupons — Retailmenot• Deals — SlickDeals• Loyalty — Goodshop• Sub-Affiliate — Skimlinks• Tools — FMTC• Paid Search — IMWave
• Bloggers• Review sites• Social• General Content• Niche Content
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Applications
• Approve or decline within 24 hours• Limited status vs. Full status (affiliate has or has not
earned their first check from ShareASale)• Read feedback — Feedback of -1 is bad but -8 is worse.
No feedback at all is actually good.• Read affiliate description and application notes• Review their additional sites as well as their main site• Contact the affiliate via email through ShareASale
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Tags for Organization
• Coupon• Niche Content• VIP• Top Seller• 5• 10• 15*
• Review• Bonus• Paid Search• Inactive• Only Talks to
Cindy• Dead
(Metaphorically)*these numbers (or any tag) can be used with Advanced Commission Rules to override default commissions! Numbers do make it easier to remember who gets what, though.
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Terms of Service / Program Agreement
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Advanced Commission Rules / Leapfrog• Incredibly flexible• Split commissions
(Leapfrog)• Default 10%• Tagged “content” can
get 7%• Tagged “coupon” can get
3%
• Bonus after first X sales in a month• Bonus on specific SKUs
in a datafeed
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Final Secrets. Don’t Tell Anyone.
• Use this link to find out what affiilate ID belongs to a certain promotion:• https://www.shareasale.com/m-afffind.cfm
• Use the API for custom reporting. If you can’t program a solution yourself, hire a Daniel. Merchants love a good-looking report.• Monthly Payment Review > Tracking Number
Summary• Access between the 15th and 19th of the month, look for
duplicate orders or repeat transactions
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Thanks for comingGreg Hoffman
President, Greg Hoffman Consulting
www.greghoffmanconsulting.com