affiliate marketing by the numbers
DESCRIPTION
Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.TRANSCRIPT
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Affiliate Summit West 2010
Affiliate Marketing by the Numbers
Nicole WilliamsAdvertiser Account Director, Commission Junction
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Agenda
• Industry Trends
• Growth Highlights • What’s Ahead
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Economic Outlook
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Source: comScore Data
Consumer Confidence Index
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•Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
e-Commerce and Retail Sales Trends
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•Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers
Source: comScore Data
e-Commerce Buyers & Transactions
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CJ Advertiser Category Trends
Source: CJ Data
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Advertiser Categories that Generate Revenue
Source: Affiliate Benchmarks
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• Consumer confidence is on the rise
• e-commerce continues to outpace brick and mortar
• Increase in number of online shoppers
• Economic influence on advertiser category trends
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Section Summary: Industry Trends
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Note: B2C and B2B marketersSource: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009eMarketer.com
Customer Prioritization
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Source: shopLocal
It Takes an Offer
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Source: comScore Media Metrix
Coupon Site Growth
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Coupon/Deal Publisher Growth
Source: CJ Data
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Deals and Coupons
Source: Affiliate Benchmarks
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Free Shipping Offers: Average Order Value
Source: comScore Data
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Holiday Trends
Source: comScore
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Social Media
Note: among 500 largest retail Websites ranked by annual sales
Source: Internet Retailer, "Top 500 Guide," May 2009; eMarketer calculations, September 2009
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18Source: CJ Data
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• Coupons continue to drive growth
• Initial results from holiday are promising
• Emerging media success: social shopping sites
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Section Summary: Growth Highlights
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New Distribution: Emerging Media
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Publisher Experience
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New Distribution: Emerging Media
Source: eMarketer
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New Distribution: Emerging Media
Source: eMarketer
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Growing Importance of Social Media
Source: Affiliate Benchmarks
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• Rebounding economy
• Embrace new technologies
• Increase social activity
• Think strategically with focus on ROI
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In Conclusion
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Affiliate Marketing Confidence