affiliate marketing
DESCRIPTION
This is a presentation on using affiliate marketing to earn money on your blog.TRANSCRIPT
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Affiliate MarketingAffiliate Marketing
A blogging perspectiveA blogging perspective
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OutlineOutline
What is affiliate Marketing? Relevance to blogs Considerations in choosing products to market Marketing strategy Affiliate marketing programs Resources
What is affiliate Marketing? Relevance to blogs Considerations in choosing products to market Marketing strategy Affiliate marketing programs Resources
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What is affiliate marketing?What is affiliate marketing?
Revenue sharing model Salesperson/company-product relationship Reward program
Revenue sharing model Salesperson/company-product relationship Reward program
http://makinghats.com.auSource: wikipedia
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Types of PaymentTypes of Payment
Pay per click or impression
(eg: google adsense) Percentage of sales
eg: Amazon
Pay per click or impression
(eg: google adsense) Percentage of sales
eg: Amazon
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http://makinghats.com.au
How much do these programs pay?How much do these programs pay?
Google adsense - pays either cost-per-click or cost-per - 1000 impressions.
Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words.
Google adsense - pays either cost-per-click or cost-per - 1000 impressions.
Exact amount is hard to estimate because it depends on the ad that is clicked and value of its key words.
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Google reportGoogle report
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Payment: AmazonPayment: Amazon
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Other examplesOther examples
Through clixgalore: Seek books - 10% of sales for 90 days. QBD books - 10% for 90 days Garden Express - 10% for 90 days Deals Direct 5% for 45 days
Through clixgalore: Seek books - 10% of sales for 90 days. QBD books - 10% for 90 days Garden Express - 10% for 90 days Deals Direct 5% for 45 days
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How to select products to marketHow to select products to market
Why do people visit your blog? What products would they be interested in? Similar keywords – tags? Good quality products or service that sells
itself.
Why do people visit your blog? What products would they be interested in? Similar keywords – tags? Good quality products or service that sells
itself.
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Marketing strategiesMarketing strategies
Reviews of products Posting reviews on other websites to draw traffic to
your site, you could add on a bonus if people buy the product through your website.
Giving products endorsement in your blog posts. See what other blogs are doing and copy or improve on
their tactics. promote products at times when people are
predisposed to buy
Reviews of products Posting reviews on other websites to draw traffic to
your site, you could add on a bonus if people buy the product through your website.
Giving products endorsement in your blog posts. See what other blogs are doing and copy or improve on
their tactics. promote products at times when people are
predisposed to buy
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Placement of affiliate advertisementPlacement of affiliate advertisement
Where is the most prominent place on your blog? What do people see first?
Do you want to advertise within your blog? Within blog posts In columns besides the blog? Ads in your RSS feed.
Where is the most prominent place on your blog? What do people see first?
Do you want to advertise within your blog? Within blog posts In columns besides the blog? Ads in your RSS feed.
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EvaluationEvaluation
Evaluate the performance of different affiliate programs.
Which program works best for your blog? Which program gives the best return for time spent? Which program is easiest to use and provides good
customer service?
Evaluate the performance of different affiliate programs.
Which program works best for your blog? Which program gives the best return for time spent? Which program is easiest to use and provides good
customer service?
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Problems to be wary offProblems to be wary off
Programs that may spam your readers Large ads that may take the focus of your blog or make
your blog harder to read. Overcrowding your blog Adware
Programs that may spam your readers Large ads that may take the focus of your blog or make
your blog harder to read. Overcrowding your blog Adware
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Other considerationsOther considerations
Need to adapt advertisements to your topic and techniques.
Code of practice for affiliate marketing. Honesty (Disclosure) in marketing is important
to maintain trust of readers.
Need to adapt advertisements to your topic and techniques.
Code of practice for affiliate marketing. Honesty (Disclosure) in marketing is important
to maintain trust of readers.
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Keys to successKeys to success
Right product Effective advertising Popular Blog
Right product Effective advertising Popular Blog
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Useful blogsUseful blogs
http://www.affiliatetips.com/ This site provides a list of affiliate programs available.
http://www.Problogger.net This is a general blogging site but often has affiliate tips.
http://www.bloggingexperiment.com Another blog about blogging but with a focus on making money.
http://www.affiliatetips.com/ This site provides a list of affiliate programs available.
http://www.Problogger.net This is a general blogging site but often has affiliate tips.
http://www.bloggingexperiment.com Another blog about blogging but with a focus on making money.
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ReferencesReferences Amazon affiliate program http://affiliate-program.amazon.com Clark B. Five Effective Copywriting Tactics for Affiliate Marketing
http://www.copyblogger.com Commission Junction Affiliate Marketing Code of Conduct
http://www.cj.com/code_of_conduct.html Davis M, Best type of web business to start
http://bloggingexperiment.com/archives/best-type-of-web-business-to-start-part-deux.php
Google adsense https://www.google.com/adsense/support
Amazon affiliate program http://affiliate-program.amazon.com Clark B. Five Effective Copywriting Tactics for Affiliate Marketing
http://www.copyblogger.com Commission Junction Affiliate Marketing Code of Conduct
http://www.cj.com/code_of_conduct.html Davis M, Best type of web business to start
http://bloggingexperiment.com/archives/best-type-of-web-business-to-start-part-deux.php
Google adsense https://www.google.com/adsense/support
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References cont…References cont…
Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www.problogger.net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/
Rouse, D How to use social decision making to increase your affiliate sales. http://www.problogger.net/archives/2008/05/03/how-to-use-social-decision-making-to-increase-your-affiliate-sales/
Wikipedia
http://en.wikipedia.org/wiki/Affiliate_marketing
Rouse, D Ad Positioning: Tactics to Increase Your AdSense Earnings Overnight http://www.problogger.net/archives/2008/05/10/ad-positioning-tactics-to-increase-your-adsense-earnings-overnight/
Rouse, D How to use social decision making to increase your affiliate sales. http://www.problogger.net/archives/2008/05/03/how-to-use-social-decision-making-to-increase-your-affiliate-sales/
Wikipedia
http://en.wikipedia.org/wiki/Affiliate_marketing