affiliate marketing
DESCRIPTION
Kevin Smith explains affiliate marketing during his session at the 2010 MarketSTL ConferenceTRANSCRIPT
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Affiliate Marketing Best Practices
Kevin M. Smith
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Affiliate Marketing 1011) Who knows what affiliate marketing is?
2) Who has an active affiliate campaign/network?
3) Who is an affiliate?
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Why You Should Use Affiliate Marketing
No cost-of-entry for advertisers, very low barriers of entry
Allows for easy monetization of content/product offerings
Creates sub-set of target consumers that might be hard to get directly
Can use acquisition channels that aren’t main priorities for core business (social networks; video)
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Optimization Tips for Affiliate Programs
Build good relationships with top performers (80/20 rule)
Allows for easy monetization of content/product offerings
Creates sub-set of target consumers that might be hard to get directly
Can use acquisition channels that aren’t main priorities for core business (social networks; video)
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Brands in the Affiliate Marketing Space
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Affiliate Networks/Marketplaces