affect, media and flickr

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Common Banality The Affective Character of Sharing Photos Online and Moblogging Søren Mørk Petersen, PhD, MA Manager of Development at Albertslund Public Libraries, Researcher (gendannelse.nu), blog in danish about reconfiguring educational and cultural institutions.

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slides for a presentation on affect as a concept for media and cultural studies, given in Madrid at the La Casa Encendida on the 15th of March 2012. info: http://blog.lacasaencendida.es/2012/02/22/como-me-converti-en-un-tecky-enamorado/

TRANSCRIPT

Page 1: Affect, Media and Flickr

Common Banality –The Affective Character of Sharing

Photos Online and Moblogging

Søren Mørk Petersen, PhD, MAManager of Development at Albertslund Public

Libraries,Researcher (gendannelse.nu), blog in danish aboutreconfiguring educational and cultural institutions.

Page 2: Affect, Media and Flickr

Affect + Media

Ask not what something is, but what it can do

Page 3: Affect, Media and Flickr

Being meaning slide

Page 4: Affect, Media and Flickr

Moblogging (MObile+BLOGGING) and photo sharing

+ +

Research done among Flickr users in Copenhagen

+

Page 5: Affect, Media and Flickr

Flickr præsentation slide

• Husk mo+blogging forklares

Page 6: Affect, Media and Flickr
Page 7: Affect, Media and Flickr

(title: The day Stig was bunking off)

Page 8: Affect, Media and Flickr
Page 9: Affect, Media and Flickr

Henri Lefebvre

3 concepts of everyday life:

Daily life: the concrete material aspects of living

The everyday: modernity>>>consumer culture, bureaucracy, representation and mass media

Everydayness: the affective character of everyday life”a pure process in excess”Gregory Seigworth

Page 10: Affect, Media and Flickr

Title: I dare not press

Page 11: Affect, Media and Flickr

Title: Inner-city uniform: blond ponytail, black jacket

Page 12: Affect, Media and Flickr

Title: Beetroot mouse

Page 13: Affect, Media and Flickr

Title: Rusty stick

Page 14: Affect, Media and Flickr

Title: Coffee

Page 15: Affect, Media and Flickr

What connects daily life, the everyday and everydayness is the effects of a sensation, , which is

affective in its character.sensation

Page 16: Affect, Media and Flickr

Picture mean slide

Page 17: Affect, Media and Flickr

A sensation “is what passes

from one “order” to

another, from one “level” to

another, from one “area” to

another”

(Deleuze: Francis Bacon –

the Logic of Sensation, 32)

Page 18: Affect, Media and Flickr

“there are not sensations of

different orders, but different

orders of one and the same

sensation”

(Deleuze: Francis Bacon –

the Logic of Sensation, 33)

Page 19: Affect, Media and Flickr

(Title: Egg)

Page 20: Affect, Media and Flickr

“Being-in-the-world, as the

phenomenologists say: at one and the same

time I become in the sensation and

something happens through sensation, one

through the other, one in the other….As a

spectator, I experience the sensation only by

entering the painting, by reaching the unity

of the sensing and the sensed”

(Deleuze: Francis Bacon –

the Logic of Sensation, 31, italics in original)

Page 21: Affect, Media and Flickr

Moblogging and photo sharing

is a way of becoming banal, a

way of enjoying the

everydayness that we all share

but cannot fully explain and

represent.

Page 22: Affect, Media and Flickr

Title: Coffee

Should we look for meaning or affect/sensation?

Or both?

Page 23: Affect, Media and Flickr

AFFECT

• Not meaning or signyfying practices

• Enables focus on other aspects of

practices (desire, affect, material)

• Affect entails focusing on the material and

the body

• Not being, but becoming

• Focus on relations and process‟

• Affect makes bodies act (without

intentions)

Page 24: Affect, Media and Flickr

AFFECT

Affect in Spinoza‟s terminology is divided

into affectio: the ability of a mode or body to

affect other bodies, that is, power in its

active mode, and affectus: a continual

variation in the bodies affected upon, that

is, affect as a process of continuation

through different experiences.

Page 25: Affect, Media and Flickr

The Affectio refers to a state of the

affected body and implies the presence

of the affecting body, whereas the

affectus refers to the passage from one

state to another, taking into account the

correlative variation of the affecting

bodies.

(Deleuze: Spinoza – Practical Philosophy,

49, italics in original)

Page 26: Affect, Media and Flickr

Event

Vegetable + moblogger „produces‟ picture

Affectio

Uploading + Flickr album

Affectus

Vegetable + moblogger + flickr album + contacts

Affective character of sensation

Page 27: Affect, Media and Flickr

“Affect broadly refers to states of

being, rather than to their manifestation

or interpretation as emotions”.

(Clara Hemmings: Invoking Affect – Cultural Theory and the

Ontological Turn, 551)

Page 28: Affect, Media and Flickr

“An emotion is a subjective content, the

sociolinguistic fixing of the quality of an

experience which is from that point

onward defined as personal”

(Brian Massumi: Parables for the Virtual –

Movement, Affect, Sensation, 28)

Page 29: Affect, Media and Flickr
Page 30: Affect, Media and Flickr
Page 31: Affect, Media and Flickr

AFFECT

• Affect cannot be represented

• Affect is pre-individual

• Because affect is pre-individual, it can be

„transmitted‟, that is: it can make us act in

different contexts/practices

• Affect can explain actions not based on

feelings, emotions or intentions