aetna final capstone presentation retail theme team 7

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Capstone Project Team 7 Dianna Chourarath, Samantha Cormier, Zachary Dryden, Sean Grasso, Todd Henderson, Erika Koiva, Michael Veilleux

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Page 1: Aetna Final Capstone Presentation Retail Theme Team 7

Capstone ProjectTeam 7

Dianna Chourarath, Samantha Cormier, Zachary Dryden, Sean Grasso,

Todd Henderson, Erika Koiva, Michael Veilleux

Page 2: Aetna Final Capstone Presentation Retail Theme Team 7

Consumers are looking for a health care experience that is…

Convenient

Accessible

Personal

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Right Here

Right Now

Right For You

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Right Here Right Now Right For You

Our Strategy

Connecticut: 3 Stores, 5 KiosksPennsylvania: 5 Stores, 7 KiosksVirginia: 5 Stores, 7 Kiosks

Stores: Malls, Shopping PlazasKiosks: Grocery Stores, Gyms, Pharmacies

24/7 Access to App & Online

Store Hours: 6-9 AM & 12-8 PM

Live Customer Service: Ask Ann, Video Conferencing, Call, Email

Customized Quotes

View Your Plan

Aetna Health Board

Audio & Language Features

Page 6: Aetna Final Capstone Presentation Retail Theme Team 7

Baby Boomers

Every 8 seconds a boomer turns 65

25% of the US population

$3.4 trillion in buying power

29% still have at least 1 child under

18 at home

40% are empty nesters

51% are grandparents

62% are in the workforce 18% are retired

Average boomer is about ½ million dollars short on

retirement savings

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Aetna Plus Retail Store

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Welcome to offers various classes and programs, with accessible hours, to help keep you and your family healthy.

Cooking ClassLearn how to create delicious, healthy meals!

Yoga Class SeriesJoin a relaxing series of yoga classes!

ZUMBA ClassCome experience a high energy, motivating dance fitness class!

Quick Health CheckHave your heart rate, blood pressure, and BMI checked to make sure you’re staying on a healthy track!

Kickboxing ClassA high intensity, full body work out!

Nutrition Help SessionStop by to learn more about nutrition and what’s right for you!

Aetna Health BoardThe Aetna Health Board allows you to view programs offered atthe Wellness Centercloset to you. Download our app to view your board!

AETNA WELLNESS CENTER AETNA WELLNESS CENTER

Education

Exercise

Spinning ClassAn upbeat, lower body work out!

Health Check

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Aetna Plus Retail Store

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5:36

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View Your Options

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19422

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Wh a t is Me di care?

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Piecing the PUZZLE together…

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Appendix

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Start Up Costs App Website Kiosk$6,000 Deposit, Rent, Security Deposit

$25,000 for Development

$3,000 for Development

$10,000 Start Up

$3,000 for Furniture & Fixtures

$2,000 for in App Purchasing

$1,600 for Wages

$3,000 for 6 iPads $3,000 for Web Services

$2,000 Rent/Month

$9,600 for Wages

$500 for Wellness Center Classes

$250 for IT Maintenance

$250 for Cleaning Costs

Total Total Total Total$15,400.00 $30,000.00 $3,000.00 $12,000.00

$13,600.00 (mo.) -0- -0- $3,600.00 (mo.)

$163,200.00 (yr.) -0- -0- $43,200.00 (yr.)

PhasePhase 1: CT, PA, VA

Phase 2: FL, NY

Phase 3: West Coast

Budget & Timeline(Based on One 10,000 Sq. Ft. Model)