aetna care pass challenge webinar 8.1.12

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August 1, 2012 CarePass® Platform and Medication Reminder Developer Challenge Quality health plans & benefits Healthier living Financial well-being Intelligent solutions

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Page 1: Aetna care pass challenge webinar 8.1.12

August 1, 2012

CarePass® Platform and Medication Reminder Developer Challenge

Quality health plans & benefitsHealthier livingFinancial well-beingIntelligent solutions

Page 2: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

On Today’s Call

Jesse Givens, Head of CarePass ProductRuna Islam, CarePass Product ManagerJeff Taylor, Pharmacy Director

Hemali Thakkar, Manager, Developer Challenge, Health 2.0

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Page 3: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Agenda

Introduction to Aetna CarePass

Overview of the CarePass Developer ChallengeConsumer Need for Medication Reminder SolutionsEvaluation Criteria for Challenge SubmissionsContest Details

Q&A

Page 4: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Introduction to Aetna CarePass

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Page 5: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

CarePass – Delivering ConvenienceThe Consumer’s Healthcare “Journey”

Consumers

Peers & Community

Seeking Care• Information Gathering• Provider Selection• Make an Appointment

Getting Care• Check-In• Provider Interaction• Follow-Up Steps• Checkout & Payment

Managing Health• Follow-Up & Reminders• Manage Health &

Wellness

Page 6: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

CarePass – Delivering ConvenienceWhy do this now?

• Critical to empower consumers as their responsibility for healthcare costs continues to grow (e.g., contribution levels rising 31% from 2007 to 2010)

• We want to leverage technology to both empower consumers, and bring down overall costs in the system

• Consumers want the high levels of convenience they experience in other services (e.g., mobile banking) to be available in healthcare

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Page 7: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

PharmacyApplications

Behavioral Health

Applications

FitnessApplications

NutritionApplications

Personal Health

RecordsIntegration of multiple mobile applications

CarePass enables consumers to manage their whole health & live healthier lives…their way

Page 8: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

CarePass Enabled

Applications

CarePass Enabled

Applications

• Secure, cloud-based health identity with specific profiles to capture health and wellness activity data

• Supports a user across apps, automatically recording their health and wellness activities to their profiles

• Health information is stored and updated in one place

• For Aetna members, demographic information is pre-populated and personal health information automatically syncs

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Description

CarePass Enabled

Applications

Private & Confidential

CarePass enables consumers to securely share cloud-based health profile information across mobile applications, sharing information as they specifically permit

Enabling Consumers To Manage Their Whole Health…

Page 9: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

We are working with companies and public entities to open up APIs that allow 3rd party developers to create new, innovative consumer solutions

Serving Developers @ developer.carepass.com

Page 10: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Overview of the CarePass Developer Challenge

Page 11: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

“The degree to which the person’s behavior corresponds with the agreed recommendations from a health care provider.”

– World Health Organization

Medication Adherence

Page 12: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

22% of U.S. patients take less of the medication than is prescribed

American Heart Association: Statistics you need to know. http://www.americanheart.org/presenter.jhtml?identifier=107Accessed November 21, 2007.

Medication Adherence

Page 13: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Why Adherence Matters

“Of all medication-related hospital admissions in the United States, 33 to 69 percent are due to poor medication adherence, with a resultant cost of approximately $100 billion a year.”

Results of failure to adhere to prescribed medications: Increased hospitalizationPoor health outcomesIncreased costsDecreased quality of lifePatient death

Osterberg L, Blaschke T. Adherence to Medication. NEJM 2005;353:487-497

Page 14: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Overview of the Medication Reminder Solution

Target audience: consumers who are taking one or more maintenance prescriptions

Goals for target audience• Provide them with a tool to help them stay on prescribed medications• Make daily life easier and more free for these consumers• Enable better health outcomes through improved medication adherence

Page 15: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

App Features

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Your app must:• Enable consumers to enter

medications• Remind consumers to take their

medications• Allow the user to enter their

medication history (direct entry or importing)

• Provide the cost of medications and lower cost alternatives where appropriate

• Integrate to the CarePass Platform

The following features are preferred, but not required: • Provide information to help

answer common medication questions

• Enable a consumer to share medication adherence status with a provider or family member

• Leverage social health (e.g., notification to caregivers) and game mechanics to improve adherence

• Gather data to determine non-adherence patterns

REQUIRED PREFERRED

Page 16: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

CarePass Resources for Developers

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US Department of Health and Human Services• Info by National Drug

Code (NDC)• Info by FDA application

number (NDA)• FDA recall data

GoodRx• Lowest available price for

a prescription medication

Page 17: Aetna care pass challenge webinar 8.1.12

Aetna Inc.

Challenge Timeline

Date Milestone

June 6 CarePass Challenge Announced

August 1 Informational Webinar

CarePass Sync API open!

August 6 Judges announced

August 17 Submission Deadline

August 20-September 14 Evaluation Period

September 17 Winners Notified

October 8 Winners Announced at Health 2.0

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Aetna Inc.

$100K in Prizes!

$75K to First-Place Winner

$25K to Second-Place Winner

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Aetna Inc.

Intellectual property

“Subject to these Official Rules…you retain all rights, title and interest that you may have in and to any other intellectual property rights embodied in or associated with your Entry.”

YOU retain IP rights to all aspects of your challenge submission, except the integrated Aetna CarePass API materials.

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Aetna Inc.

Q & A

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Aetna Inc.

Thank you!

Questions?Email: [email protected]