aetna care pass challenge webinar 8.1.12

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  • 1. Quality health plans & benefitsHealthier livingFinancial well-beingIntelligent solutionsCarePass Platform andMedication ReminderDeveloper ChallengeAugust 1, 2012

2. On Todays CallJesse Givens, Head of CarePass ProductRuna Islam, CarePass Product ManagerJeff Taylor, Pharmacy DirectorHemali Thakkar, Manager, Developer Challenge, Health 2.0 Aetna Inc. 2 3. AgendaIntroduction to Aetna CarePassOverview of the CarePass Developer ChallengeConsumer Need for Medication Reminder SolutionsEvaluation Criteria for Challenge SubmissionsContest DetailsQ&AAetna Inc. 4. Introduction toAetna CarePassAetna Inc. 4 5. CarePass Delivering ConvenienceThe Consumers Healthcare Journey Peers & Community Managing HealthSeeking Care Follow-Up & Reminders Information Gathering Manage Health & Provider Selection Wellness Make an AppointmentConsumersGetting Care Check-In Provider Interaction Follow-Up Steps Checkout & PaymentAetna Inc. 6. CarePass Delivering ConvenienceWhy do this now? Critical to empower consumers as their responsibility forhealthcare costs continues to grow (e.g., contributionlevels rising 31% from 2007 to 2010) We want to leverage technology to both empowerconsumers, and bring down overall costs in the system Consumers want the high levels of convenience theyexperience in other services (e.g., mobile banking) to beavailable in healthcareAetna Inc. 6 7. CarePass enables consumers to managetheir whole health & live healthierlivestheir wayBehavioralFitnessHealthApplications Applications Pharmacy NutritionApplications ApplicationsPersonalIntegration of multiple mobile applicationsHealthRecords Aetna Inc. 8. Enabling Consumers To Manage Their Whole HealthCarePass enables consumers to securely share cloud-based health profile informationacross mobile applications, sharing information as they specifically permit Description Secure, cloud-based health identitywith specific profiles to capturehealth and wellness activity data Supports a user across apps,automatically recording their healthand wellness activities to theirprofiles Health information is stored andupdated in one place For Aetna members, demographicCarePass CarePass EnabledEnabledinformation is pre-populated and CarePass Applications Applications Enabledpersonal health informationApplicationsautomatically syncs Aetna Inc.Private & Confidential8 9. Serving Developers @ developer.carepass.comWe are working with companies and public entities to open up APIs that allow 3rdparty developers to create new, innovative consumer solutionsAetna Inc. 10. Overview of theCarePass DeveloperChallenge Aetna Inc. 11. Medication Adherence The degree to which the persons behavior corresponds with the agreed recommendations from a health care provider. World Health Organization Aetna Inc. 12. Medication Adherence22% of U.S. patients take less of the medication than is prescribed American Heart Association: Statistics you need to know. Accessed November 21, 2007.Aetna Inc. 13. Why Adherence MattersOf all medication-related hospital admissions in the United States, 33 to 69percent are due to poor medication adherence, with a resultant cost ofapproximately $100 billion a year.Results of failure to adhere to prescribed medications:Increased hospitalizationPoor health outcomesIncreased costsDecreased quality of lifePatient death Osterberg L, Blaschke T. Adherence to Medication. NEJM 2005;353:487-497Aetna Inc. 14. Overview of the Medication ReminderSolutionTarget audience: consumers who are taking one or more maintenanceprescriptionsGoals for target audience Provide them with a tool to help them stay on prescribed medications Make daily life easier and more free for these consumers Enable better health outcomes through improved medication adherence Aetna Inc. 15. App Features REQUIREDPREFERREDYour app must:The following features are preferred,but not required: Enable consumers to entermedications Provide information to help answer common medication Remind consumers to take their questionsmedications Enable a consumer to share Allow the user to enter their medication adherence status withmedication history (direct entry or a provider or family memberimporting) Leverage social health (e.g., Provide the cost of medications notification to caregivers) andand lower cost alternatives where game mechanics to improveappropriate adherence Integrate to the CarePass Gather data to determine non-Platform adherence patternsAetna Inc. 15 16. CarePass Resources for DevelopersUS Department of Healthand Human Services Info by National DrugCode (NDC) Info by FDA applicationnumber (NDA) FDA recall dataGoodRx Lowest available price fora prescription medicationAetna Inc. 16 17. Challenge TimelineDate MilestoneJune 6 CarePass Challenge Announced August 1Informational Webinar CarePass Sync API open! August 6Judges announcedAugust 17Submission DeadlineAugust 20-September 14 Evaluation PeriodSeptember 17 Winners NotifiedOctober 8Winners Announced at Health 2.0 Aetna Inc. 17 18. $100K in Prizes!$75K to First-Place Winner$25K to Second-Place WinnerAetna Inc. 18 19. Intellectual propertySubject to these Official Rulesyou retain all rights, title andinterest that you may have in and to any other intellectualproperty rights embodied in or associated with your Entry.YOU retain IP rights to all aspects of your challengesubmission, except the integrated Aetna CarePass APImaterials. Aetna Inc. 20. Q&AAetna Inc. 20 21. Thank you!Questions?Email: Aetna Inc.