Know Where They Stand

AENC Government Affairs Symposium

presented by: John L. Rustin

Executive Director

NC FreeEnterprise Foundation

www.ncfef.org

North Carolina’s Political & Policymaking Arena is in the Midst of Dramatic Change

We live in a highly volatile political state GOP controls the NCGA for the first time in over 100

years; GOP-drawn district maps; an incumbent Governor not running for reelection; NC in the national spotlight

“Old Guard” in the legislature has vanished In 2010, 1/3 of the NC Senate and 1/4 of the NC House

were freshman lawmakers; In 2012, already 10 open seats in the NC Senate and 31

open seats in the NC House;

Have to “work” all members, not just those at the top, …and in order to work them, you have to know them.

Keep in mind…

A primary job of elected officials is to solve problems

In that context, consider this:

All problems are emotional;

All solutions are technical;

All decisions about how to solve problems are political. “Politic” = shrewd or prudent in practical matters; tactful; diplomatic. “How is this decision going to impact ME personally?” To lobby effectively, you must indentify the primary areas of influence

that impact a lawmaker’s decision-making process and then work to direct those areas of influence, as best you can, in order to reach your objective.

Influences on elected officials:

Chamber Leadership

Caucus

Strong Personal Conviction

Personal Experience

Family/Friends

Occupation

Constituents

Roommate/Seatmate

…once you know, you have a place to start, but it is important to evaluate areas of influence from an objective and non-emotional standpoint – you may need to step back from the battle for a moment.

Public Policy

Public Opinion

District/Voter Profiles

Where do they live?

How do they think?

How do they vote?

Who is your audience?

Where to get information?

NC State Board of Elections: www.ncsbe.gov

NC General Assembly (redistricting): www.ncleg.net

US Census Bureau: www.census.gov

Federal Election Commission: www.fec.gov

PR & Campaign Consultants

…other sources

NCFEF Business Ratings

Know Where They Stand

QUESTIONS&

COMMENTS

AENC Government Affairs Symposium

presented by: John L. Rustin

Executive Director

NC FreeEnterprise Foundation

www.ncfef.org