aenc marketing & commuications conference - "#nofilter"
TRANSCRIPT
#NoFilter: Communication Secrets to Build High-Touch Relationships
in a High-Tech World
BLURRED LINES
“ T h e p r o b l e m w i t h q u o t e s o n t h e I n t e r n e t i s
t h e y a r e h a r d t o v e r i f y. ”
~ A b r a h a m L i n c o l n
Authenticity Sells
Authenticity Connects
Trust Breaker #1“We want you to get involved!”
@MeredithCSP #AENC #NoFilter
@MeredithCSP #AENC #NoFilter
Will it matter one month/year from now?
Is it a direct violation of bylaws?
How likely is the person to actually follow through?
Clear, polite, firm “NO”
Has it already been discussed and decided?
Find another way to say “NO”
When & How To Say No
✓ Take a moment
✓ Consider request
✓ Repeat request
✓ Formulate questions
✓ Determine the goal
✓ Offer alternatives
The Diplomatic No
#AENC #NoFilter@MeredithCSP
✓ The Agree
✓ The Can’t Beat ‘Em, Join ‘Em
✓ The Let’s Look It Up
✓ The Extra Resources
✓ The It’s All Yours
The Diplomatic No
@MeredithCSP #AENC #NoFilter
How do you politely but firmly tell your members
“no” without sounding like a broken record?
Please Discuss:
Trust Breaker #2“Our members come first!”
@MeredithCSP #AENC #NoFilter
✓ Take Over ✓ One Up ✓ Over Correct ✓ Look Around
Don’t Make It About You
How are we doing so far?@MeredithCSP #AENC #NoFilter
High-Touch Communication
✓ Share Your Good News
✓ Handwritten Notes
✓ Social Media Shout-Outs
@MeredithCSP #AENC #NoFilter
How does your association communicate that members
are the top priority?
Please Discuss:
Trust Breaker #3“New members are welcome!”
@MeredithCSP #AENC #NoFilter
Acronym Confusion Syndrome
✓ Always assume new member present
✓ Spell out all acronyms/abbreviations
✓ Introduce new members
✓ Connect new member with buddy
✓ Review next steps for involvement
The Prescription
@MeredithCSP #AENC #NoFilter
✓ Once you’ve been around…
✓ We are a unique group…
✓ That’s just how we do it….
✓ I know you are new here…
Avoid Deflategate
@MeredithCSP #AENC #NoFilter
What is your best practice tip on communicating that
new members are welcome?
Please Discuss:
“Authenticity is a choice” ~Brené Brown
Available on Amazon & MeredithSpeaks.com
Text WOW
to 44144
@MeredithCSP
@MeredithsShoes22
/MeredithCommunications
Connect With Me