BENEFITS OF TOOLS LIKE HOOTSUITE: FOR LEARNING AND STUDENT/ PROFESSOR

PERSONAL BRANDING

@kfreberg

SOCIETAL CHANGE… IS NOW UPON HIGHER EDUCATION. NEW EXPECTATIONS OF TRANSPARENCY, DIALOG AND “RETURN ON INVESTMENT” ARE CHALLENGING UNIVERSITY LEADERS TO FIND NEW WAYS OF DEMONSTRATING THEIR INSTITUTIONAL

VALUE TO THOSE OUTSIDE OF ACADEMIA, EVEN TO THOSE WHO QUESTION THE VALUE OF A COLLEGE DEGREE.

Edelman Education Report 1.14.16

@kfreberg

@kfreberg

UNDERSTANDING SOCIAL MEDIA EDUCATION

BENEFITS CHALLENGES

Preparingstudentsfortheworkplace HUGE9mecommitment

Engaginginnewtrendsandtechnologies Informa9onoverload

In-depthinsightaboutbrandstrategies,influencers,andbestprac9ces LackofEduca9onandTraininginPrograms

Providesawealthofinforma9onrelatedtosocialmediaforstudents,professors,and

thecommunity.

Higherexpecta9onsanddemandsfromindustryandeduca9onalins9tu9ons

@kfreberg

‣ Leadingsocialmediamonitoringdashboard‣ Launchedinover500+universi2esworldwide.‣ Programsinclude:Videolessons,cer2fica2ons,videos,worksheets,and

applica2onsofmonitoring,listening,andrepor2ngexercises.

‣ Rangeofproducts‣ HootsuiteHigherEduca2onProgram‣ Podium‣ HootsuitePro/Enterprise‣ HootsuiteCampaigns

‣ Analy9cs‣ Lessons‣ InterviewswithProfessionals‣ Prac2ceExercises‣ Opportuni2esforPersonalBranding&ClientWorkforstudents

@kfreberg

USING HOOTSUITE FOR PROFESSORS

Engaging Opportunities

Twitter Blog Posts

Webinars Student Testimonials

Conference Calls Research Studies

Correspondance Webinars

Face-to-Face Guest Host of #Hootchat

WEBINARS▸ Opportunity to share

ideas with fellow colleagues.

▸ Showcase your work in the class.

▸ Establishes personal brand globally and nationally.

▸ Engage in future conversations with other professors.

@kfreberg

POPULAR PRESS▸ Becoming the expectation for

professors to get along with publications and awards.

▸ Growing emphasis and interest in innovative higher education practices.

▸ Practice “pitching” ideas for stories.

▸ Opportunity to tie in teaching with research practices

▸ Creates brand awareness of program, how you are using it in your classes, and in research.

▸ Collaborations between Hootsuite and universities

@kfreberg

*Kinsky, E.S., Freberg, K., Kim, C., Kushin, M., & Ward. W. (2016). Hootsuite University: Equipping Academics and Future PR professionals for Social Media Success. Journal of Public Relations Education, 2(1), 1-19.

STUDENT TESTIMONIALS

@kfreberg

@kfreberg

USING HOOTSUITE FOR CLASSES▸ CLASS ASSIGNMENTS

▸ Personal Branding Audit

▸ Client Proposal

▸ Digital Analytics and Reporting

▸ Content creation and measurement

▸ Live tweeting events + report analysis

▸ Case Study for Brand and/or small business

▸ PROFESSIONAL ASSIGNMENTS

▸ Internship

▸ Practicum

▸ Campaigns Class / Capstone

▸ Freelance + Consulting Opportunity

S TO SUCCESS WITH HOOTSUITE

▸ Activate program at the beginning of class to set the tone.

▸ Embrace experiential learning with class & students.

▸ Dedicated time & resources for Hootsuite (especially on benefits, student examples, and opportunities)

▸ Promote content creation, listening & promotion of Hootsuite.

▸ Encourage call-to-actions w/ professional goals in and out of class.

▸ Aggregate content, curate resources, and inspire PoV through content creation.

@kfreberg

@kfreberg

OTHER RESOURCES▸ Hootsuite

▸ Lessons, blog posts, & guides

▸ Hoot suite Higher Education Program

▸ Community

▸ Hootsuite Podium

▸ FREE certification tool for social media marketing

▸ Hootsuite Social Marketing Program

▸ Fee w/ certification [advanced for marketing principles]

▸ Webinars

▸ Best practices and resources

▸ #Hootchat

▸ Every Thursday from 3-4 pm EST

karen.freberg@louisville.edu @kfreberg karenfreberg

Karen Freberg, PH.D