adwords & landing page strategy
DESCRIPTION
Landing Page & Adwords StrategyTRANSCRIPT
Landing Page & Adwords Snapshot
Moving Forward Intelligently
Choosing a Home Page Design?By testing New landing pages and testing how clients respond to
them using analytics.Landing PAGE Ideas, Below are the number 1,2 and 3 ranked private pages on google for dental tourism
Adwords Example
Managing $88,000 in total spend
Further Crunching of These Numbers
• I have managed this account for 6 months
• Monthly Spend is $3200.00 Adwords only.
• I have managed to increase active clients through advanced targeting and keyword strategies by 1400% in the previous 4 months.
• What does this mean?
• Active clients from adwords in a four month period went to 32 clients, average client value is $9000.00 Total Client value over 4 months = $288,000.00
• Total Adwords Spend equaled $12,800.00
Adwords & Landing Page Strategies Work Together
• These results require testing and a good budget as the more numbers that are crunched over time lend a better control and breadth for statistical analyses.
• As landing page numbers improve; Bounce rate, Pages Viewed, Time spent on site etc, the higher percentage of clients are captured and converted. These two strategies work in concert