adwords intro final
DESCRIPTION
A spectacular sample ppt.TRANSCRIPT
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AdWords
InterfaceData
Optimze Keeping Up to Date
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Interface
Web AdWords Editor
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Data - What's Going On?
Web AdWords Editor
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Data - What's Going On?
Web - Reports Tab Google Analytics
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Data - What's Going On?
SalesForce for AdWords
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Optimize
To optimize an AdWords account
the most important thing is
Have the user's search query appearas precisely as possible
in the headline of the ad text.
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Optimize
• Query in ad text headlineo Requires tightly themed ad groups
• Bid all 3 match typeso Which bleeds money?o Which drive revenue?
• Protect broad matches with negative keywords• Test 2 ads per group• Leave a scent trail
o From the queryo ...to the ad texto ...to the landing page
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Learn
Competitors make changes
Google continuously changes• Automatic Matching
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Learn: Sources
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Learn: Sources
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Learn: Sources
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Learn: Sources
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Learn: Sources
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Learn: Sources
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Results
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Results
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Results
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Results