advocamp: adrienne weissman
TRANSCRIPT
You are naked.
Customers are in control.
62,000reviews
600,000visitors/month
100,000
LinkedIn verified users
Power of the Customer Voice
Embrace Transparency – 3 Reasons to Expose Yourself
Transparency builds trust
Out-innovate the competition
Future customers WILL find you
Develop a Review Strategy
ImplementAdvocate Programs
Build Trust with User Reviews
Create Opportunities for Involvement
Digital Karma
Launchpad for up-and-coming influencers
Share product updates, NPS scores
Create Opportunities for Involvement & Social Sharing
Takeaways
Expose Your Brand
Create Demand
Maintain Customer Loyalty